Custom Websites That Produce Results
Your website plays a critical role in the decision making process of any prospective client that visits it. It’s likely to be their first impression of your business and your work. At Big Thinking Online we know that a website needs to be more than just a website, it needs to be an extra sales person, provide customer service for out of hours visitors and enable those all important prospects to choose you from the search engines over and above anyone else.
We create custom designed websites to project your brand’s image how you want it to be represented, but at the same time win you more leads! Best of all, we develop websites that not only appeal to sophisticated consumers, but that also top search engines as well!
The following is a brief outline of how we develop your custom website.
On Page Optimisation
While looks are important, your website needs to function superbly. For this reason, we start the
development process by identifying a comprehensive list of keyword phrases that consumers use to research businesses like yours and other local providers. This list becomes the foundation upon which to build your website and will guide us through navigational and layout strategy, calls to action, content/copy, etc.
Competitive Landscape Analysis
For your website to be effective we need to make sure it is much more than just an online brochure. We do
this by researching who your biggest competitors are online and analysing their websites. By knowing your competition and understanding the intelligence behind what they do, we can determine the best way to compete online in that space to strategically win you additional business via the internet.
Our commitment to quality means we spend time to get to know your business, understand your market and
familiarise ourselves with your target image. We’ll collaborate with you over content and design, and make sure you’re kept up to date throughout the development process via online meetings and telephone conversations. You can rely on us to make sure that not only will your new website look great, it won’t compromise on performance – the built in sales driven elements will really boost your bottom line!
Website Navigational Strategy And Content
Your Website needs to be Customer friendly and ready to interactive with on any device, so it goes without
saying that we develop a well-planned navigational strategy and flowchart with sales in mind. We can also create custom, content-rich copy about your business, products and procedures. Website content has a staggering impact on search engine placement, which is a big reason why the search engines love our high performance websites. Of course, the final say is yours, so the final content will be the way you want it to ensure your website strikes an important balance between being informative and sales-driven.
Home Page Design
Your ideas get top-priority with our developers. The initial home page design will be a high-impact concept based on your input from our initial design planning meeting. We can then revise or start fresh depending on your critique. This process continues until you are completely happy with your design.
Custom Video Production
Including video in your website is incredibly valuable in today’s competitive market. In fact, a Video is 53 times more likely to rank on the first page of Google over Text. Video allows you to show your personality in a way that text does not, and creating relationships with your online visitors will further encourage them to do business with you. We offer a range of custom video styles so that you can show your visitors what makes your business different to your competitors.
Bringing it all together…
You’re in control of this project, so if you want additional pages, a different style or something particular to you then You name it, we’ve got it! Once you approve the design of your website, we roll out the new content. Our ultimate goal is to make sure that your new site’s look and content are uniquely suited to your business, positions you above your competitors and is a smart investment for the future of your business.