Keeping on Top of Your Business Web Presence
Most of us are time poor. I bet in the last week you have said I don’t have enough time to:
File that report
- Respond to that important email
- Reply to the accountant; who’s been chasing you for weeks
- Follow up with that prospect you met at the last network event.
Shame on you!
Often it is a struggle to get done what we have to get done, let alone what we want to get done! Throw into the middle of your busy schedule the running and development of your website and you will probably be reaching for the headache pills, a large glass of your favourite poison, or both.
However your web presence can only survive and thrive if you dedicate time to nurturing it. If you “play” with it you will only serve to frustrate both its results and yourself. So, here are a few tips to help you become more productive with your online time:
1. Dedicate time each week to review and improve your web presence.
Defend this time ruthlessly. This time needs to be spent creating new content, blog post, video and updating tired pages. The fresher your website looks the more chance you have of attracting potential clients and search engines to your site.
Remain focused on making your website the lead generation machine that it can be and don’t get side tracked.
2. Set yourself deadlines.
Having a deadline gives you the sense of urgency and priority to complete what you need to do. Deadlines help set your priority list – make sure your website is on that list.
3. Focus on the most productive elements.
Are Facebook and Pinterest providing results? If the answer is no then you need to review where you are going wrong and secondly if your time is limited focus on what is being productive. Apply the 80/20 rule. Focus 80% of your dedicated time on the most productive 20% of your online real estate.
4. Keep a log of your web activities.
At the end of the week review your web activities and circle the ones that have contributed to your online success and provided results for your business. Work to increase the time spent on those activities through your working week while eliminating those that bear no fruit.
5. Outsource everything that you can afford to.
When you hand over the mundane tasks to someone else it gives you the opportunity to be creative and focus on the revenue generating activities. (This is possibly one of the strongest arguments for not managing your website yourself)
If you are a small business owner then you are undoubtedly a creative person. Almost everybody is creative at one level or another. But often what stops us from recognising our own creativity is the tasks that we have to deal with day to day: answering emails, making calls, meetings, routine project management – these are rarely creative pastimes.
Just take a moment to ask yourself what time today has been dedicated to marketing? Creative time is where you devise a new advertising campaign, contact potential clients, improve your website copy, test a different ecommerce pricing approach, try a different headline, write an article, shoot and post a video and so on. Creative time is what gives you the ideas to test, generate and maximise your online lead generation capabilities.
Weed out the excuses and remember the more you put into defining and improving your web presence the greater the return on investment for your business.