If your website isn't optimised for mobile web browsing then you are missing out on a MAJOR opportunity! Read why here! www.bigthinkingonline.com

 

Ofcom have reported

That for the first time mobile usage of the internet has outpaced desktop usage. And while this is something that has been a mere inevitably for a long time the data suggests that people are now more reliant on their mobile phones than ever before.

 

Just take a look around at all of the establishments that now offer users Wifi access; Hotels, Pubs & Restaurant, Public Libraries, Trains, Buses, Gyms

 

If you couple that with the outstanding 4G internet access that is available across the UK you can understand why the growth of mobile has been so rapid and will continue to rise.

 

According to the report,

“By the end of 2014, 23.6 million people were using 4G mobile internet and more than half of them were using it to shop online.

 

The study also found that 4G users did more banking, instant messaging and video clip watching on their phones than those without.

 

In Britain, 90% of homes now have 4G access and that figure is set to rise to 98% by the end of 2017”

 

And it is then no wonder that according to the communications watchdog that “33% of Britons opted for Smartphones as the device of choice in 2014, ahead of 30% who preferred laptops.”

 

The Communications Market Report that is compiled every year by Ofcom to monitor the habits of UK users highlighted:

“UK Adults spent nearly 2 hours a day on average using the internet on their phones”,

said Jane Rumble, the Director of Market Intelligence at Ofcom.

“We’ve reached a landmark moment where the smartphone has become the most important way for people to get online – just last year laptops were in first place,” 

 

And it is then no wonder that according to the communications watchdog that “33% of Britons opted for Smartphones as the device of choice in 2014, ahead of 30% who preferred laptops.”

 

wifi

 

How Does the Growth in Mobile affect Businesses?

Well we know now as a fact that people prefer to use their mobile, spend nearly 2 hours per day on it and more than half of the 23.6 million people on 4G like shopping using their mobile device.

 

That is a big market and the truth is that if you want to capture a piece of that market then you have to make sure you accommodate those users, meaning you need a mobile responsive website so that users can have a simple and enjoyable experience browsing and buying from your website.

 

How can you tell if your website is mobile responsive?

If you navigate to your own website on your mobile phone, what does it look like? Is the experience good, can you easily navigate between pages and click on buttons? Is your contact information clearly visible? Can you click to call your phone number? All of these things when included on a mobile optimised site can drastically improve the effectiveness of your website on mobile browsers.

 

You could also check out how your phone website looks on other devices by testing it on a number of online emulators that give the experience a user would experience on different mobile devices or by using the Google Mobile Friendly Test Tool.

 

In this post we wrote earlier in the year in conjunction with the changes that Google were making in penalising non mobile responsive sites we walk through in greater detail how to check the effectiveness of your site for mobile users.

 

What changes need to be made in order to embrace mobile users?

In short the best thing to do is make sure your website loads quickly, is easy to navigate and links and buttons are easy to click on. Make it so that if someone wants to call you they can simply tap the number on the screen and it automatically dials your number.

 

Think of it from a user’s point of view, what information is most important to a user of your business? Make sure that information is accessible and fast.

  1. Make sure all text is in a big enough font size that it can be read easily.
  2. Make sure there is space between links as not everyone has dainty fingers.
  3. Content should be clear, visible and concise.

 

Technically there are more things that need to be addressed and Google provides developers with the following resources to help make their sites mobile friendly in their web fundamentals section.

 

Does It Really Matter If My Site Is Mobile Optimised?

People want access to information regardless of what device they are using and where they are. If the information on your site is not accessible because it is not in a format that allows them to navigate easily then they will move to a site that does accommodate them.

The UK is now a smartphone society!

 

If you are concerned that you are losing clients because your site is not mobile friendly then call us on 0161 850 4413 so we can help you get on the right track.

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