Big News from Twitter last week!
They are increasing the cap on how many people you can follow from 2000 to 5000.
The follower limit is been in place as a way for Twitter to try and stop Spam accounts, or what it calls aggressive following. Following other accounts is one of the ways for other users to notice your account and many people will follow back someone who follows them. Following or unfollowing large numbers of accounts is therefore one of the things that Twitter monitors as it’s seen as being outside the realms of reasonable usage.
With the Follow limit in place, every user is now allowed to follow 5000 other accounts, once that limit is hit you see an error message that stops you from following any more people until you have more followers of your own. The number of additional followers you can add above 5000 is different for every user, but it is based on the number of followers you have. Twitter keeps the exact science behind this a secret so as to further discourage spamming.
Seeing as the previous Follow limit of 2000 seems huge, you might be wondering just how exactly having a limit of 5000 could benefit you and if you should even attempt to follow so many people.
Find out how Twitter’s increased Follow Limit can benefit your business! <-Tweet This!
Growing a targeted following on Twitter is a tough task, but once you have that following it is a very valuable asset. It means that those followers are interested in what you have to say, and are likely to be amongst the first people to react to new offers, updates and information that you Tweet out. There are many ways to go about growing a targeted Twitter following, and following your ideal accounts is certainly one way to get noticed. If that is part of your plan, then Twitter now allows you to follow an extra 3000 people, so it is a big deal!
There are several ways to find targeted users to follow, one suggestion would be to take a look at a similar business to yours and to follow the same people they do. If a certain number of these followers follow you back then you know they are interested in the type of things you’ll be tweeting about because they already follow an account similar to yours.
If you already follow more than a few hundred other accounts on Twitter then you know how quickly the tweets come through and how easy it is to miss updates. One way to manage your followers when you follow thousands of accounts is to create lists. Lists can be public or private, and can be made up however you want them to be.
For example, you might want to create lists organised by industry so you can see everything that the Legal industry is tweeting about, or everything that the Estate Agents you follow are saying. You might want to create a list of accounts that you know in real life, such as people you’ve met at networking events, or a list of businesses in your local area. If lists are public then anyone can follow them. A well curated list can attract a lot of followers in itself.
Public Vs Private
There are reasons to keep lists private too, you might want to have a list of your own customers and not want the world to know who exactly you are working with. You might also want a list of your competitors, or prospects so you can keep an eye on what they are doing.
Be More Social!
Another reason to follow as many accounts as you can is that the more you follow, the more information you will see. Whether it is news, opinions, blogs, jokes or anything else, bu following more people you are giving yourself more opportunity to see something that catches your eye, and to interact with the person on the other end. The whole point of social sites such as Twitter is to develop relationships and friendships, and to discover other like-minded people, and if you interact regularly with more people then that is a major positive.
Twitter has raised this limit for a reason, and while we may never know Twitter’s reason for doing this, us as Twitter users are left with a two options: Ignore the changes, or work with them. Which one will you choose? Leave me a comment to let me know, or better yet, Tweet me, @Big_Thinking
If you’d like more Social Media tips then download my free guide – 49 Social Media Tips for Business.