5 Tips to Get Your Business to Rank in the Top 3 of Google Maps [Video]

5 Tips to Get Your Business to Rank in the Top 3 of Google Maps [Video]

Need to have your business found by more people in the search engines? Here's 5 Tips to Get Your Business to Rank in the Top 3 of Google Maps | www.bigthinkingonline.com

Every Time Somebody Types in a Local Search

With a business identifier, for example, “dentist St Albans”, Google will list the businesses that it deems to be most relevant.  If your business’s client base is pulled from the local community then recent changes to the Google search results, namely reducing the number of businesses listed in the results from 7 to 3 could affect the number of customers who are able to find your business.

 

st_albans_dentist_google_local_search

 

The good news is that if you are listed in the results 3 pack, you will get more calls and more inbound leads for your business. If your business isn’t in that all important top 3, this post and video will give you the advice and tips you need in order to improve the relevance of your Google maps listing yourself.

 

 

#1 Verify Your Business Listing.

The first thing that you need to do is check that your Google+ business page is verified. If your first though is ,“I don’t even know if I have one,”  don’t panic, because you probably do. Several years ago Google created 83 million business pages based upon data that was already on the internet and other business directories, many businesses never even realised the page was there and the features remain unused – until now!

 

To find your page, go to Google and type in “Google my business”.  Click through to the Google My Business page, then click the Get Onto Google button. You will be prompted to enter your Google email address and password to log in. If you don’t have one you can sign up for a password.  In the search bar where it says “find your business” type the name of your business and it should bring up your business listing.

 

Google will tell you whether the listing is claimed or not, and it will also say whether it’s claimed with the email address you are using. If it is, great!  You can log in and edit the page. If the email address doesn’t match then you need to claim your business.

 

To claim your business you will need to verify that you are the owner, which you can either do by having a verification pin sent through to your mobile (immediate), or by postcard (which can take 2 weeks). Once you have that pin, enter it into the verification page and your listing will be claimed.

 

#2 Choose the Correct Category

Once you’ve got the business page verified the next thing you need to do is to check that your business is registered in the correct category. There is no point in your business being listed as a Painter and Decorator if you are a Lawyer!

 

You can see what category your business is listed as by searching for your business in Google. In the search results, on the right hand side underneath your name you will see the primary business category that you are registered under.

 

finding your category on Google+

 

In the Google My Business Centre, check what category is selected and check that it is relevant. If the category that is selected against your business is not correct, then you need to edit the category by searching for a category that better suits your business needs. When you have found the correct category simply hit save.

 

Google always recommend that you select your business category on the premise of “my business is…“,  rather than “My business does..”

 

With that in mind don’t go and select all of the services that you offer as this would be against Google terms of service which could result in a penalty against your listing.

 

Example, If you a private dentist, then you would select Dentist and potentially Cosmetic Dentist, but  not teeth whitening, crowns and implants as these are services that you offer and do not reflect who you are.

 

#3 Name, Address, Phone Citation (NAP)

The next thing that you do is it is check that the name, address and phone number of your business is registered correctly. In local search this is what’s known as a NAP citation and this citation is what Google uses to recognise whether your business is trusted and relevant in the local area.

 

NAP_Citation

 

If your business has been open for 18 years, the likelihood is that it has been mentioned and recognised online by other members of the local community and will also be included in other website and local business directories. Google uses those citations to help identify how trustworthy your business is.

 

That is why it is vitally important to make sure that your Name, Address and phone number are correct.

 

Once you have verified that your NAP is correct with Google you need to check that it is exactly the same as it is listed on your website.

 

For example, if you’re business is 1A Church Road in Google and your website records your address as 1 Church Road, that is an inconsistent citation and Google will consider that in a negative light. This will have an impact on your position in the local listings .

 

#4 Citations listed in Business Directories

Once you have checked that your NAP citation is consistent on Google+ and on your website you need to consider how many citations are online and if they are all consistent.

 

local business directories

 

As I mentioned above, if your business has been around for a long time it is likely that it can be found on a variety of business directories both local and others that are specific to your niche.

 

If your business has moved address, perhaps through expansion or because you have merged with another business then there may be a harmful amount of inconsistent citations across the internet.

 

Some examples of business directories are Yell, Thomsonlocal, Freeindex and Yelp. There are literally hundreds of other local business directories and you need to see which directories have a listing or a NAP citation for your business, then check that NAP citation is consistent with the citation that is listed on both your Google + page and your website.

 

A number of consistent NAP citations in authoritative business directories is a good signal to Google that you are a trusted provider in your area.

 

# 5 Positive Reviews

Reviews are significantly important in terms of local search. Google’s mission is to provide an excellent service experience for its users. 

 

improtance of Google reviews in local search

 

Google’s users are the ones that go into Google and search for what they need. Google then pulls up the most relevant businesses that match that search criteria and then considers the user generated content around those businesses – typically the reviews.

 

If you conduct local searches such as “Dentist in St Albans”, “chiropractor in Edinburgh” or simply a “injury lawyer near me”, you will see that in the listings there will be businesses that have reviews.

 

For your business to stand out in the new 3 pack you need to make sure that your business has reviews. We’re not just talking about 1 review, you need ensure that your business has more 5 star reviews than any of your competitors in and around the local area.

 

The more 5 star reviews you have the better. It reflects on the services that you are providing to your customers when potential clients look upon your business.

 

Reviews are so important in the local search infrastructure that you should consider putting in place a review collection strategy where you ask every single person that visits your business to go to Google and leave feedback about you and the experience of they had. By doing this, each customer is effectively sharing their good opinion of you with everyone they know and also potential clients who might see your business for the first time and need persuading that you are the best in your area.

 

Another benefit of having a large selection of positive reviews from past clients is that if you are unfortunate enough to receive a negative review from a client then it will have less impact amongst all the positives. By proactively asking clients for reviews you are protecting your online reputation.

 

If you follow the advice in this post, you verify your page, you check your business is registered in the correct category, that your name address and phone number citation are consistent both on Google + and your website, that your business is listed in all the major business directories both locally and niche specific, and finally that you ask every patient to leave feedback for you in order to build up your 5 star rating, then you’ll stand a far better chance of ranking in that all important top 3.

 

If you have any questions or comments please leave them in the comments box below and I will happily respond.

It’s Time to Shout Out the Benefits of Chiropractic Treatment!

It’s Time to Shout Out the Benefits of Chiropractic Treatment!

 

For many people,

the world of chiropractic treatments is a vast unknown, and as its use by the NHS is limited it’s something that many people are missing out on. 

 

In a recent interview, Andrew Lloyd Webber talked about how visiting a chiropractor completely turned around his outlook on life as it solved problems he’d been having for such a long time that multiple surgeries had done nothing to ease.

 

After having 18 general anaesthetics in one year (2013) alone he said,

“Then I met a chiropractor and I’ve never looked back. I saw him every day for about eight weeks. And three months later I thought it was time we did Cats again.”

 

How do Chiropractors Get their Message Out

So how do chiropractors get their message out to a wider audience, who are probably in the dark about chiropractic and don’t know that it could help them?

 

A Great Web Presence

Being online isn’t just about having an old website from 1998. You need to have an easy to find, user friendly website that allows patients to find you quickly and easily. You also need to make sure that you can be found by new patients who may not know about your treatment, but who may be Googling their symptoms. Many people spend the majority of their time online using social media, so if you want to be seen make sure you are on social media too.

 

Reviews and Testimonials

Show the world the great things your practice does! Reviews from satisfied patients are great because they speak directly to all those other potential patients who are looking for affirmation that coming to your practice will be a good experience.

 

Videos

A short video will go a long way to showing the true character of your practice. Consider making a video of a happy patient or a behind the scenes at the practice video. Video helps to make things seem more real, and patients know that video testimonials are hard to fake. It will also give patients a glimpse of your practice so they can see for themselves what it looks like. (click on the image below to see a video from one of our private dental partners)

 

 

We’ve worked with businesses in the healthcare practices across the country to improve their Online Reputation and to help them reach out to new patients. If you would like to know more about how you can improve your practice’s reputation, grow your reach and win more profitable patients then call us today on 0161 850 4413 and we can help you make some immediate improvements.

5 Steps To Create A Winning Video Marketing Strategy

5 Steps To Create A Winning Video Marketing Strategy

Video Marketing Strategy

Video is a fantastic way to grab people’s attention, but it can also be expensive and time consuming to produce, something that leaves many small businesses feeling that it’s not worth their resources. Fortunately, there are lots of affordable ways to create videos for your business and as long as you’ve got a great strategy then you will be able to create a powerful impact without blowing the budget.

Step 1: Do Your Keyword Research

If you want to ensure that relevant people are finding and watching your videos then you need to make sure your work is optimised correctly. By understanding the keywords that people use to search for the terms related to your business you can create your video strategy around those keywords. This means that your videos will stand a better chance of being found and seen.

Step 2: Make Sure Your Videos Tell Your Audience What They Want To Hear

It can be very tempting to make your videos about the things you want to talk about, for example products, services or issues that you want to promote. Instead, flip this idea on its head and think about what customers would be more interested to hear. What are the most common questions that your customers ask? What problem are they trying to solve that you can help them with? Make your videos so that they target these customer questions and provide your audience with the solutions they need. This will help you build trust and credibility with them.

Step 3: Put Your Videos Where They Will Be Seen

Keywords alone aren’t enough to ensure your videos will rank well in the search engines, you have to make sure that you are also putting your videos in the right places. YouTube is the second largest search engine in the world, and the advantages you get from posting your video there are far greater than if you were to only post the video on your own website.

When you post your video to YouTube, make sure you also complete the title and description boxes and choose an interesting Thumbnail picture for your video too. All these things will affect how many people find and click through to watch your work.

You should also post videos to Facebook too and if you really want to reach out to a new bigger audience consider boosting the video by paying for a targeted Ad campaign.

Don’t forget to send an email update to existing contacts with a link to your video and encourage them to like and share it too. It’s a fantastic way to keep your business fresh in their minds and to put yourself in front of their friends and contacts too.

Step 4: Don’t Forget A Call To Action!

Whenever you make a video you need to think about what people to do after they watch it, and then make sure you ask them to do that. If you don’t include a call to action in your video then you will lose much of the benefit of making it. You must tell your audience what you want them to do next, otherwise they will just watch the video and walk away. What you want them to do may be different depending on the ultimate goal of your video, so have a think about these examples:

  • If you are trying to build brand awareness, you might ask them to like and share your video
  • If you are running a competition you might ask them to subscribe to your channel and leave a comment.
  • If you are promoting a new product you might ask them to click a link that takes them to a landing page
  • If you want them to phone in and book an appointment, ask them to call.
  • If the video is for a limited time offer you could tell them to download a coupon
  • Other ideas could be to ask them to subscribe to your email list, visit  your website, offer a free gift to download, or watch the next video in the series.

Step 5: Track Your Results

With any form of marketing it’s important to know what works and what doesn’t. Monitor the statistics so you know how many views your video has, how long people watch for, who is watching and what action they take afterwards.

  • If you have a good sized audience watching the video but no-one is following through with what you ask, then you know your call to action needs to be more compelling.
  • If a lot of people click through to the video but don’t watch it all the way through then you need to understand what is putting them off.

By understanding your numbers and adjusting the content and style accordingly then over time you will see a marked improvement in the results of your work.

Just posting any old video will not do you any favours. It will waste your time and resources and could even reflect badly on your overall business reputation. By thinking carefully about your strategy and planning what you want to achieve you will see that video marketing really is worth the effort.