How to Use Social Media as a Lead Generation Tool for Your Business.

How to Use Social Media as a Lead Generation Tool for Your Business.

I’m Sure You’ve Heard About Social Media.

I’m also sure that if you have a business, you’ll also have some form of social media account for that business. What I would be surprised to hear, however, is that you’re successfully using your social media channels to generate new customers, clients or patients.

 

Whilst there are many businesses who generate much of their income from social media, and others who rely on social media for a large percentage of their leads, the vast majority of businesses do not manage to gain any discernible benefit from the time they spend Tweeting, liking and commenting on social media.

 

Winning new customers and generating leads via social media is not impossible, but if you’re not successful at it right now then you need to change the way you think about it, what you do with it and consider who you are targeting.

 

Which Social Media Platform is Right for My Business?

Focus on 1 or 2 Social Media PlatformsFor your business to thrive, you need to provide your customers with the best product or service you have to offer. It’s unlikely that you’ll be able to show your best self on every social platform, and it’s also unlikely that your ideal customer will use every platform in the same way. Therefore to bring in new customers, you need to determine which social platform you can effectively and consistently utilise to extend your business to new customers. If your ideal client is another business owner, try LinkedIn. If you target general consumers try Facebook, if you have a products that you sell maybe Instagram will suit you. Focus your efforts on just 1 or 2 platforms.

 

Engagement is Key

A great way to get new business on Social media is to have your existing customers engage with your pages. Most of your existing customers should be happy to like or connect with you – after all they have hired you to do something for them! Your priority initially should be to keep your social media pages updated with content that is engaging and relevant to your existing customer base, so that they will want to interact with you.Interact on Social Media

 

Build Relationships

By doing so you will start building stronger relationships with them, putting you in a position to retain business and repeat customers. These loyal social media followers are the ones who will see your updates first. Get your message right, and your followers will be compelled to like your content, sign up for your offers, and spread the word to their own friends who are likely to be interested in similar things.

 

Update Regularly

With frequent, attention grabbing status updates and content that gets “shares” and “likes”, the more your page will be exposed to other people. As your page is seen by more people, your following will start to grow also.

 

If every update is about your business, then you may end up annoying even the most loyal of your customers. Remember, the goal here is to keep your current customers here for the long term, whilst growing your following at the same time. Growth is important, because if you don’t grow your following, or increase the audience you’re talking to then your sales will plateau. This is true however you market your business – if you don’t reach out to more people you won’t make more sales.

 

How Can I Grow My Social Media Following?

Grow Your FollowersTo grow your audience with relevant followers who may actually want to buy from you, you should make it as easy as possible for other people to share what you do. If you’re already sharing great content on social media then continue to do this! But you should also make sure that you have great content on your website that people want to share and that you have sharing buttons so that they can share it. Take a look at this web page – there are sharing buttons for all the main social sites – go ahead, share this to your followers!

 

“To get more people to share your content, provide more opportunities via social share buttons in numerous places throughout your site.” <-Tweet this!

 

Growing a relevant following on social media is not easy, and it won’t happen overnight. It takes continuous effort and a good amount of determination but it is worth getting right! If you can consistently grow your following month on month then guess what – you will be creating those leads and opportunities that your business needs!

Did you like these tips? If so, you can download my free e-book 49 social media tips for business for a whole lot more!

What are your best Social Media tips? Leave a comment below.

The Many Uses Of Social Media

The Many Uses Of Social Media

To get the most out of social media for your business,

You need to think of it in a completely different way than you would for your personal life. In business, social media isn’t just about liking everything your friends do, or sharing pictures of all your meals. You have to consider all the ways that you can use social media.

Customer Service

Social media is great for customer service. Not only can your customers get in touch whenever they have a question, but other people can see your answers too. This means that you may answer one question that benefits multiple people in one go. If you’re lucky, other customers may even see the question and answer it for you! Even if you are asked difficult or awkward questions publicly think of it as an opportunity to show the positive and helpful side to your service to let other customers know that you’re willing to deal with any problems.

 

Reputation Management

Your public image is a huge asset to your business – or at least it should be! Social media allows you monitor what is being said about you, try searching your business name on Twitter and see what comes up! You can also use social media to share positive feedback from your customers, and as an added bonus, now that Tweets show in Google for branded search terms if anyone Googles your business they’ll see your recent messages and know you are proactive about your brand’s image.

 

Getting Feedback

Because of the instant reactions on Social Media, it’s great for getting a snapshot of public opinion. On Facebook you can post quick polls on group pages, on Twitter you quite often see people asking “RT for X or Favourite for Y”. Next time you are working on something and need some advice, why not try asking your followers and see what they actually want? The answer might surprise you, and cause you to take your work in a slightly different direction than you’d intended.

 

Lead Generation

Whilst it’s almost impossible to sell anything directly over Social Media, what you can do is use it to find yourself some great leads and prospective customers. Social Media is excellent for building up trust in your brand, and helping people to get to know and like you. These things are key to converting followers to customers. Make sure that from each of your social media pages there is an obvious way for people to find out more about your business, sign up  for email updates, or to check out your latest offers.

 

News Updates/PR

In the not too distant past, businesses that had an announcement to make had no choice but to try and get a story published somewhere. Now, every time you have any news, whether it’s a new CEO, a great Customer Case Study or a regular blog post, you can get it out to the whole world at the click of a mouse. There is no excuse not to publicise your brand on social media! In fact, the more you put out there, the more it will do to help spread the word of your business!

 

Brand Awareness

Social media allows smaller businesses to compete against much larger rivals in a way that isn’t possible with traditional media. Whereas big brands can spend a fortune on television adverts, that’s out of reach for small businesses. However, those big brands will still use social media, and YouTube, and smaller businesses will show right alongside them. For that reason, social media is great for brand awareness.

 

Networking

Whoever your ideal customer is, they will be on social media – it’s just up to you to find them! Different social networks have different networking styles. For example, on Facebook you should try and join groups that are relevant to your business. You can also join groups on LinkedIn, but on LinkedIn you can optimise your profile so that people can find you more easily in search. On Twitter you can follow conversations via a certain hashtag, something that many groups do regularly.

 

What other ways do you like to use Social Media? You can find us on Facebook, Twitter, LinkedIn and Pinterest, so why not follow us on your favourite network and let us know more about you.

 

If you enjoyed these tips and would like to know more, then download a FREE copy of my ebook, 49 Exclusive Social Media Tips for Business

 

Want to know more about how we help businesses to stand out online then check out our Social Media PackagesSocial Media For Business Free Download

Social Media Marketing

Social Media Marketing


social media marketing
If you are new to social media or you want to leverage the ever increasing potential of social media to grow and expand your business, then we can help.

Social Media has taken the business world by storm and changed the way that companies of all sizes interact with their customers. But is it all a good thing? While there are certainly major benefits to using social media for business, there are also some pretty major pitfalls too. At Big Thinking Online we are here to make sure that you leverage our experience and do it right from day one.

We don’t talk about social media. We do social media and together we will make social media work for your business.

We craft social media campaigns that will demand your target audience’s attention, spark engagement and grow the positive image of your brand.

Social media optimization is an increasingly important component of any online marketing campaign. A great social media strategy helps foster meaningful relationships between businesses and customers, it also offers positive SEO benefits that can help your search engine rankings.

  • Both Google and Bing have confirmed that they take tweets, likes, shares and even the “social authority” of a user into consideration in their search algorithms.
  • According to recent comScore data, 98% of the online population of the USA use Social Media sites and worldwide 6 out of every 10 people use social networks and forums.
  • In research by SEOmoz social metrics are well correlated with higher search engine rankings.

If you haven’t developed your social media strategy yet, now is the time to get started. Get ahead before your competitors surpass you!

Call us today to arrange a social media consultation

Our Approach

At Big Thinking we believe a great social media strategy isn’t just about numbers and measurable factors although this is of significant importance– effective use of social media for business is about:

  • Relationship building and sharing engaging information.
  • Not seeing and using social media as method of promotion, but embracing it as a vital channel for customer service.
  • Encouraging a genuine connection between your brand and your customers.

Whether your goal is boosting your existing Social media marketing efforts, increasing brand recognition, igniting your community, or simply attracting more likes and followers to your social media accounts, we will develop a custom social media marketing strategy that’s right for you.

How we can help you shine!

  • Create custom designed social media profiles in keeping with your brand.
  • Optimise your new or existing social media profiles for search.
  • Increase brand reach by growing fans, followers, and +1s
  • Enable your customers and stakeholders to share their feedback, solutions and ideas with you quickly and easily.
  • Extend a social media marketing plan by developing & promoting contests, giveaways, coupons, special offers, quizzes, and more.
  • Create and share optimised content to attract likes, shares, new followers and links.
  • Increase website traffic through social sharing.
  • Promote social media marketing campaign.
  • Provide bespoke training packages for business owners and employees.

Why Big Thinking Online?

We practice what we preach! You will find us on multiple social media sites creating and sharing some of the best content on Online Marketing, Social Media and SEO to over 20,000 followers.

 

We have also had our content shared on Social Media Today, publishers of content from (in their words) “The best thinkers on Social Media in the world”

Here is a screen shot of one of the articles we wrote that went viral with over 1000 shares and nearly 10,000 views.

A Big Thinking Online post shared over a 1000 times

 

If you want your business to start receiving the recognition that it rightly deserves in social media and to benefit from our experience call us today! 0161 850 4413

If you too want to Spark The Fire Under Your Social Media Engagement take our FREE Social media training that will teach you how to attract targeted followers, serve your community, and create meaningful business relationships click on the link below.

I want to spark social media engagement for my business