Are You Social Media Savvy?

Are You Social Media Savvy?

Social Media is a really powerful marketing tool,

After all it is where most of your customers spend their time online – no matter what line of business you are in. Unfortunately, very few businesses, whether B2B or B2C get their social media strategy right.

 

Ineffective social media is at best a waste of everyone’s time and, at worst, bad for business.

So how can you be more social media savvy?

As with any form of marketing, a good strategy is needed and with a few tweaks along the way it’s what can set you apart from your competitors.

 

What are your goals?

First of all, what do you want to achieve with social media? Is it to raise awareness of your brand? Do you want to increase traffic to your website? Improve sales or encourage customer loyalty? Most likely you will want something of a combination of all of these, they’re not mutually exclusive! However, in order to be clear about your message you should focus on achieving one or two simple goals. If you use the scattergun approach to try and tick all the boxes you will end up with a confused audience who will pay less attention to  you as your communication to them isn’t clear.

 

Set Objectives

One place where many businesses go wrong with social media is by not setting clear enough objectives. It’s not good enough to simply post whatever you feel like to social media (as you would on your personal profile) is you expect to see clear business gains.

 

Try using SMART objectives (Specific, Measurable, Attainable, Relevant, Timely) based on the goals you thought of earlier. Make sure you can measure the goals you set. There are dozens of different online tools available to do this, many of them free. If you find that something isn’t achieving the results you want then tweak it slightly and keep track of the changes you see.

 

Know Your Customers

The key to any successful social media strategy is understanding your audience. There’s no point in curating a beautiful Pintrest page full gorgeous images if your target audience are more likely to be sharing cat videos on Facebook.

 

If you really have no idea about who your customers are and what they like then you could run a survey of everyone you serve just asking what sites they use and what they like to see online. From here you can start to build up a detailed profile of who your perfect customer is and tailor both your content and where you post it accordingly.

 

What Are Your Competitors Doing?

Social Media is a very open environment. What’s great about this is that you can clearly see what many other businesses in your niche are doing. Spend some time searching for businesses similar to yours and see what they do on social media. Find out what seems to be working for them and see if you can adapt something similar for your own business. You don’t have to stick close to home either, look for successful competitors in other cities, or in other countries and find out how they are interacting with their customers. The customers they are trying to appeal to are the same people that you want to win too, so what works for them might work well for you too.

 

Choose your Platform

Don’t ever feel like you have to have a profile for every single social media site that exists. Different social media channels suit different people and different businesses, so it’s likely that not every site will suit you. For example, Linked in is very good for B2B relationships, while Pintrest is more visual. You can’t post the same content on those two sites and expect it to work. Think about what is best for your business – for example my business doesn’t have a Pintrest page because we don’t produce enough images to really engage with people there. We do use Google+, Facebook, LinkedIn and Twitter though because each of those sites fulfils slightly different roles for our Business (Click the links and follow us to see for yourself!).

 

You might also find that using too many sites will stretch you too thinly and you aren’t giving the quality attention to each group of followers that they deserve.

 

Plan your content

There are two important things to consider with content. First, the frequency. In order to really build up a relationship with your followers you need to post regularly enough to stay in their minds, but not enough so that people will become annoyed and unfollow you. There’s no right way to do this, it depends a lot on your own style and message. There is a wrong way way though, and that’s to post tons of stuff all at once and then forget about your page for 6 months. If in doubt, post consistently a few times a week and build it up from there.

 

Secondly, you need to deliver a good mix of content to keep people interested. Whilst everything you post should be in line with the objectives you decided on earlier, you should try and mix the formats up to speak to people in different ways. For everyone who loves an infographic, there will be others who only watch videos and all of those people could be your potential customers, so don’t forget to speak to them in different ways. Mix up your own blog posts with interesting items from other sources, local news and events or fun snippets.

 

Finally, remember that no matter how good your content is you need to engage with people to get results. Start conversations, offer advice and don’t try too hard to sell. It’s about being social!

 

If you’re not sure where or how to get started then check out our Social Media Packages!

 

What are your top tips for social media? Has something worked really well or not worked at all? Leave your comments below!

Social Media Marketing

Social Media Marketing


social media marketing
If you are new to social media or you want to leverage the ever increasing potential of social media to grow and expand your business, then we can help.

Social Media has taken the business world by storm and changed the way that companies of all sizes interact with their customers. But is it all a good thing? While there are certainly major benefits to using social media for business, there are also some pretty major pitfalls too. At Big Thinking Online we are here to make sure that you leverage our experience and do it right from day one.

We don’t talk about social media. We do social media and together we will make social media work for your business.

We craft social media campaigns that will demand your target audience’s attention, spark engagement and grow the positive image of your brand.

Social media optimization is an increasingly important component of any online marketing campaign. A great social media strategy helps foster meaningful relationships between businesses and customers, it also offers positive SEO benefits that can help your search engine rankings.

  • Both Google and Bing have confirmed that they take tweets, likes, shares and even the “social authority” of a user into consideration in their search algorithms.
  • According to recent comScore data, 98% of the online population of the USA use Social Media sites and worldwide 6 out of every 10 people use social networks and forums.
  • In research by SEOmoz social metrics are well correlated with higher search engine rankings.

If you haven’t developed your social media strategy yet, now is the time to get started. Get ahead before your competitors surpass you!

Call us today to arrange a social media consultation

Our Approach

At Big Thinking we believe a great social media strategy isn’t just about numbers and measurable factors although this is of significant importance– effective use of social media for business is about:

  • Relationship building and sharing engaging information.
  • Not seeing and using social media as method of promotion, but embracing it as a vital channel for customer service.
  • Encouraging a genuine connection between your brand and your customers.

Whether your goal is boosting your existing Social media marketing efforts, increasing brand recognition, igniting your community, or simply attracting more likes and followers to your social media accounts, we will develop a custom social media marketing strategy that’s right for you.

How we can help you shine!

  • Create custom designed social media profiles in keeping with your brand.
  • Optimise your new or existing social media profiles for search.
  • Increase brand reach by growing fans, followers, and +1s
  • Enable your customers and stakeholders to share their feedback, solutions and ideas with you quickly and easily.
  • Extend a social media marketing plan by developing & promoting contests, giveaways, coupons, special offers, quizzes, and more.
  • Create and share optimised content to attract likes, shares, new followers and links.
  • Increase website traffic through social sharing.
  • Promote social media marketing campaign.
  • Provide bespoke training packages for business owners and employees.

Why Big Thinking Online?

We practice what we preach! You will find us on multiple social media sites creating and sharing some of the best content on Online Marketing, Social Media and SEO to over 20,000 followers.

 

We have also had our content shared on Social Media Today, publishers of content from (in their words) “The best thinkers on Social Media in the world”

Here is a screen shot of one of the articles we wrote that went viral with over 1000 shares and nearly 10,000 views.

A Big Thinking Online post shared over a 1000 times

 

If you want your business to start receiving the recognition that it rightly deserves in social media and to benefit from our experience call us today! 0161 850 4413

If you too want to Spark The Fire Under Your Social Media Engagement take our FREE Social media training that will teach you how to attract targeted followers, serve your community, and create meaningful business relationships click on the link below.

I want to spark social media engagement for my business