Are You Maximising Your Email Marketing? 8 Top Tips!

Are You Maximising Your Email Marketing? 8 Top Tips!

Are You Maximising Your Email Marketing?

email marketing tips

 

Email updates and newsletters aren’t a new idea, but they’re still very effective when used correctly. The great thing about email is that it’s fairly unobtrusive; people will click in and read if they are interested or the message could stay in their inbox and act as a reminder of who you are for when it’s more relevant.

But how do you ensure that your emails are being read rather than ignored, and not just read but actioned?

Make sure people can opt out!

When email marketing for small business purposes it’s crucial to only market to people who have opted into your messages. When people opt in to receive your emails let them know what they’re subscribing to, how often they’ll get updates and always give them the option to opt out! See the guidelines from the Information Commissioners Office

Keep emails relevant and brief.

People don’t usually want to spend all day reading emails, so keep your updates short and to the point. If you want to include more information then link it back to your blog. This way the readers can choose the level of information they get, and you know that those who click through are likely to be more interested in what you are offering. Also make sure that your email is interesting to look at, so even if you’re only using text rather than images keep the paragraphs short and well spaced to make it look short and easy to read.

Provide value.

Don’t just send emails for the sake of it. Make sure that if you are trying your best to get someone’s attention that it is worth them giving you their time. If people recognise that the mails you send them will be interesting and add value to their day then they’ll be glad to open them, on the other hand if your mail is useless spam then you’ll have so many unsubscribers that you’ll soon have no-one left to email! Try including industry news, special offers, links to useful resources, blog updates, competitions or surveys.

Make it personal.

Even if you are mailing multiple subscribers at once try to keep the tone conversational as if you’re only speaking to one person. If possible use their name; many mailing packages can do this automatically.

Be Exclusive.

email marketing tips

If you want people to sign up to your emails then make them feel special! Offer them things that they can’t get elsewhere to entice them into signing up, and then keep the offers coming to keep them interested. It doesn’t have to be anything expensive, just something unique that you can offer this customer and nobody else can. For example, a 20% discount to the first 10 people to respond, or a free service voucher to anyone who refers a friend. Be creative!

Use a catchy title.

The title is usually the only thing you can guarantee someone will read, so take the most of that advantage and  make your subject lines as catchy and interesting as possible. Mix up your titles as well; if you only ever put a special offer in the title then people will get used to thinking that you always have special offers and will be less inclined to open them. Try using questions, facts, statistics, jokes or extracts from your blog, really anything that might provoke curiosity and get the reader to open the email. Just make sure the title is relevant and in keeping with the rest of the email!

Never overdo it.

Never ever bombard people with mail after mail. No one wants to receive dozens of mails from the same company. The right frequency might be different for each company, but it would be hard for anyone to justify more than once per day. Some businesses might find the right balance is once a week, or only every month. Stay tuned to your feedback and stats to see how many people are reading your updates and adjust accordingly.

Always include a call to Action!

If you want people to do something, you have to ask them. Make your calls to action easy to understand and easy to do: Phone this number, click this link, complete this questionnaire. Each marketing email that you send should have a measurable call to action.

As a final note, make sure that your emails are spell checked, you have included all your contact details, and any links that you include work. You could also include yourself on the campaign just to ensure that you see everything the way your customers see it.

What are your top tips for email marketing?

Leveraging Internet Search Engine Optimisation to Grow Your Business

Leveraging Internet Search Engine Optimisation to Grow Your Business

Leveraging Internet Search Engine Optimisation to Grow Your Business

If you are responsible for marketing and developing an online lead generation strategy through leveraging your website and other online property, you already know that targeted clients don’t just appear out of thin air. You have to help people find your site. In fact, you have to work pretty hard to be found. While there are many ways to do this, nothing brings as much traffic to your site as internet search engine optimisation.

What is Internet Search Engine Optimisation?

Internet Search Engine Optimisation (SEO) is the process of making a website or page more relevant to search engines for a particular keyword phrase. When you improve SEO the desired result is to get your page to appear higher up the organic search rankings. The higher a website or a page ranks in the search engines, the larger the chances of that website being visited by targeted searchers and converting to leads or sales.

If you look at a standard Search Engine Results Page, down the left-hand side of the page you will see what are known as the natural or organic listings. These are the search results that the search engine thinks are the most relevant to the search term that you typed, in descending order of importance.

These listings are free, as opposed to the Google Pay Per Click adverts on the top and right hand side of the page, and if your website is deemed relevant and of high enough quality your business website could appear naturally in the search results when a potential customer enters their search criteria into the search bar.

Why is it important to rank higher in the search engines?

It makes sense to appear as close to the top of the organic search results as possible as statistics show that:

  • 66.7% of all users click on one of the top three links.
  • 93% of all Internet traffic is generated from search engines [Source: Forrester Research]

Click on the following link to get ten more shocking statistics that highlight why SEO is Fundamental to your online lead generation strategy.

Imagine your website appearing at the top of the search engines for a major keyword relevant to your industry. Think about what benefits that would have on your business growth, and by understanding and incorporating internet search engine optimisation strategies into your online activity, over time your business could benefit from a larger number of visitors to your website, more leads and increased profitability for your business.

The most widely used search engines are Google and Bing and it is widely recommended that you submit your site to these search engines. It is a simple process that should take no more than a few minutes and it is important because if the search engines do not know you are there then they will not consider your content for inclusion in the search rankings.

There are many other actions that you need to take in order to fully optimize your website for search engine results such as tailoring your content to be specific to the search terms that users are looking for with relation to your product, brand or service and having the correct site layout so that the search engines can crawl over it to get a complete image of your site and content.

The opportunity that exists from leveraging search engine optimisation could be dramatic for your business. If you plan to build an online presence that generates targeted leads then you have to include SEO in your marketing plan. There are thousands of books and websites out there where you can learn for yourself and of course you can invest in working with an internet search engine optimisation company to get your site moving up in the search engine rankings, commanding higher online visibility, generating more leads and winning more business.

Call us on 0161 850 4413 today for a FREE consultation to show you how your website could be one of your greatest business assets.

How Leveraging Local SEO Can Skyrocket Your Business

How Leveraging Local SEO Can Skyrocket Your Business

How Leveraging Google Local SEO Can Skyrocket Your Business

Many business owners look at the internet in order to break into lucrative markets all over the world. Although the internet is worldwide, don’t overlook the impact you can have locally by being prominent placed in the search engines when qualified business partners, on your doorstep are searching for your business and services online. This is where leveraging local seo can be a great advantage for your business.

The Argument for adopting local SEO into Your Marketing Plans

1. Your consumers are going local

In a recent study by ad network Chikata*, results showed that nearly 25% of searches using Google had local intent. Therefore if there is a demand online for your products or services then people still feel more comfortable engaging with a local firm so they can get the item sooner and if there are any problems can visit the store or service provider easily.

google_local_search

More and more consumers are using search engines to find local businesses on their computers and mobile phones. According to Google,

  • 20% of search queries are for local businesses,
  • 40% of mobile searches are for local businesses and
  • 97% of consumers search for local businesses online.

2. 40% prefer to Research Online Purchase Offline

That’s right, in a survey conducted by Google**, 4 out of 10 people prefer to ROPO – Research Online Purchase Offline. So by being the business that give the greatest information on the product or service to local searches online it follows that you will get the lion’s share of the business.

 3. Prominent first-page listings

When a search for a service is coupled with a local identifier the results that are typically displayed on the first page of Google include a Map on the top right hand of the screen. This map is made up of the businesses that Google knows to be relevant to that search and is now a feature of Google+ local. In the organic results you will notice that each pin or marker on the map correlates to a listing.

local  seo

 

The point is if you get Google to recognise your business on the map you get multiple first page listings.

4. Local search is less competitive.

Yes, there will be less people searching than there will be on a national level likewise there will be less businesses in a position to compete. The majority of the national chains will not, yet, be optimised at a local level and this gives greater opportunity for those that invest in positioning their businesses as the leader in the local market place.

Simple Steps to Get Ranked in the Local Results

local seoAs a business owner there are a few steps that you can take in order to boost your chances of benefiting from qualified local searchers.

Here are the 4 basic steps to take advantage of the local search engine optimisation opportunity:

Keyword Research

The first steps with local SEO as with any type of online campaign should be your keyword research. Without knowing if there is a demand for your products and services online and the particular words and phrases people are using to find the results you will be quite literally throwing your advertising spend down the drain.

Use Google’s free keyword tool to find keywords that are frequently-searched and relevant to your business.

Optimise Your Google+ Listing

If you aren’t already set up with a Google+ Local listing, you’ll need to create your profile and verify your ownership. Then, select the categories that best suit your business description, bearing in mind the keywords that you know to be prominent to your user’s searches. By doing this you will help Google know which keywords should trigger your business listing to appear in the local results.

Get Your Business Out there

In getting your business out there you are looking to include your business information, Name, Address and Postcode (NAP) in as many relevant places online. These mentions of your business details are known as citations and are a very important factor of how Google shows trust to a business online.

A good way to do this is by listing your business on local business directories such as Yell, Thomson local, Yelp etc

Get Reviews

local seo - excellent customer service

More important than what you say about your business is what your clients have to say about your business. Make it a habit to ask customers to take the time and review your business by going to the business directories and leaving a testimonial about how good your business really is and how great the service was.

The more positive reviews that people say about your business the better, and the more Google and other search engines will pay attention to your business as they will know that by sending targeted traffic to your business they will get happy customers.

By having glowing online reviews you may convince other online browser who stumble across your business to pay closer attention as to how your service can benefit them.

The internet allows your business to branch out and reach lucrative markets that you could never have dreamed of competing in, but don’t get carried away and forget where your business started and the local community that you have at your doorstep.

The ultimate aim of local SEO service is to target your visitors and reach out people that have immediate requirements so that you can make your business a great success.

 

15 Beautiful Reasons to Make Your Content Marketing More Visual.

15 Beautiful Reasons to Make Your Content Marketing More Visual.

15 Beautiful Reasons to Make Your Content Marketing More Visual.

Some businesses and industries lend themselves more easily to having beautiful pictures on their website, for example Floristry or Cupcake making. Even if your business is an accountancy firm, or a Solicitor it’s worth figuring out a way to include visual content into your marketing mix, as the statistics below prove just how powerful online imagery can be for capturing a customer’s imagination.

1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

visual content

2) 40% of people will respond better to visual information than plain text. (Source: Zabisco)

3) 46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab)

4) Publishers who use infographics grow in traffic an average of 12% more than those who don’t. (Source:AnsonAlex)

5) Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)

visual content

6) Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)

7) On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)

8) 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources:comScore and Nielsen)

9) Over 72 hours of videos are uploaded each minute on YouTube.com. (Source: YouTube)

visual content

10) 700 YouTube videos are shared on Twitter every minute. (Source: YouTube)

11) Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)

12) Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen)

13) 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos)

visual content

14) Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala)

15) Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

So what are you waiting for? Get your creative juices flowing and brighten up your website and add pictures and video to your content marketing strategy! If you’re stuck for ideas then look out for my follow up article, a Visual Marketing brainstorming session.

7 Basics of a Winning Online Marketing Plan

7 Basics of a Winning Online Marketing Plan

7 Basics of a Winning Online Marketing Plan

There are countless articles, books and blogs about Online Marketing plans, people have made their careers as experts on the subject. For anyone just looking to understand the basics it can be difficult to know where to start, which is why it’s time to go back to basics with these 7 simple reminders.

1. Online Marketing is not a Quick Fix.

online marketing plan

Yes, it’s true that if you’re online marketing is well managed you can have great results very quickly, but don’t expect that to happen overnight. It’s important to establish your presence online and on Social Media as one of the key trust measures of sites on the Web is their longevity – a longer established site is more likely to rank better in the search engines, and the longer you are on Social Media the more genuine followers you will build relationships with. Even if you are using something like PPC where you can get “instant” results, without a well-established web presence clients may be put off by poor search results when they come to research you.

2. You have to be consistent.

The internet is inundated with new content every day. No matter how great your content is, if you stop updating your site and social media, then your followers will soon get bored and move onto a competitor site that has been updated more recently. In order to build a trusted following of engaged readers, you have to give them a reason to be interested, and you have to do it regularly.

3. Establish a recognisable brand image

You might not be a household name, but choose a brand image, colour scheme or logo that you can set up on your blog, social media and online adverts that is recognisably you. This means that if customers from Facebook come through to your blog, or vice versa, they know they are in the right place.

4. Be prepared to tweak things regularly.

online marketing planA campaign may work brilliantly first time, the chances are it won’t. Online Marketing is not always a consistent animal and you have to be prepared to make changes to your copy, images, or your general approach in order to get the best results. The great thing about Online Marketing is that you will probably have access to statistics on just about every aspect of what you do. Something as simple as changing a few words in an advert can make all the difference. Similarly, and advert that works really well won’t necessarily work really well over a long period of time as people will get bored of seeing the same thing. Don’t be afraid to make changes!

5. Always have a plan.

Don’t start any marketing campaign without a strategy. Make sure that for each campaign you have an end goal and budget as well as other potential milestones that you want to reach. This means that you can check your progress along the way and if you’re not making the progress you wanted then you either tweak your methods, adjust your strategy or re-evaluate your goals as necessary.

6. Use your Website as your Central Hub

Your own website or blog is like your own online real estate. You own it, so you can do whatever you like with it. No matter how popular Social Media sites are, always remember that someone else owns them which means they can change the rules at any time. By all means build up a following on Facebook, Twitter, Pinterest or whichever other site seems to best suit your business or industry but try and direct those fans back to your blog whenever possible. As an added bonus, all the links back to your site from other sites will help boost your sites credibility with the search engines in the long run.

7. Budget for your time

As part of your online marketing plan, remember that budget is all important and return on investment is key to any successful campaign. Social Media sites may cost nothing to use, but the time you spend on them and other web sites shouldn’t ever be more than you can afford. Your time is valuable; some would say it’s your most valuable asset as it’s the one thing you can’t get back.

What Online Marketing lessons have you learned the hard way? What are your favourite simple tips?

You Are What Ever Your Clients Say You Are!

You Are What Ever Your Clients Say You Are!

You Are What Ever Your Clients Say You Are!

With the ever increasing amount of messages that each individual customer is exposed to, buyers’ expectations are rising and it is becoming harder to earn audience trust. Without trust there is little chance of building long term profitable business relationships. That is why being customer focused should not only be at the heart of your marketing but also at the basis of everything that you do.

This next sentence may shock people; in fact it might even offend some business owners!

Nobody cares what you think about your product, your service or your business because to all intents and purposes that is a canned and measured response.

What people want to know about your company is the stories people tell about it!

The sooner you accept that what other people say is far more important to the success of your business than what you have to say, the better for your business and the easier it will be on your finances.

If the word surrounding your business is positive, then great! Capitalise on that buzz and attract as many targeted people as you can to witness that buzz for themselves so they too can become interested in what you do, how you do it, how they can become a part of it and share it with those that they know.

On the other hand if the general consensus is that your business is poor and does not deliver on what it says it does then STOP!

stop sign

Take a step back, listen to what people are saying, assess where the problem is and put things right. Then ask people again to judge you on how you are doing?  When the feedback comes back positive then you can look at growing once again.

People need to see for their own eyes what others are saying about your business before making a commitment to become a business partner. To help people make up their mind you should think about the following steps that can improve the return on your marketing investment:

Know your customer – The more you know about your customer, the easier it will become to provide that personalised message. If you have an image of what your customer looks like, what books they read, what makes them happy, where they live, or what industry they work in, then attracting that prospect to become a lead or a customer will be far easier and over time will cost less as conversions will be higher.

Consistency – When a prospect is considering joining your business there is no doubt that your sales and support staff will be there to allow that person to feel a part of how your business runs. If this changes, i.e. the point of contact is no longer available, support staff are currently always engaged or not available at all, then your client is soon going to be disgruntled.

Be consistent with your offering to the client and manage expectations from the outset as to what the client can and should expect from your business and stick to it.

Communicate – Don’t just talk to the customer, make the relationship a two way street. Many people don’t like the idea of giving power to the customer. The truth of the matter is that the internet has given the power to the customer anyway, so deal with it by giving them great things to say about you, and often.

Businesses are now more transparent than ever, honesty and openness is expected so embrace it and allow your business to thrive on it.

Always be listening – Review sites have given the consumer many more options to get their opinions heard. It is no longer in the power of the business to send out a periodic questionnaire as a customer can now go on Yelp, Google+, Qype, Touch Local, Twitter or Facebook and express an opinion. This can happen 24/7/365 and the results mean that  anyone searching for information about your business will see consumer generated content, comments, opinions and real life experiences of working with you and your business.

listening

Have a system in place where you can constantly monitor what is being said about your business and your online reputation, and be prepared to deal with negative criticism when they arrive.

You cannot please everybody, but how you resolve the situation with those that are unhappy when the eyes and ears of the world are on you can impact how prospective clients view your business both in a positive and negative light.

Act Decisively – In the past if you had a problem with a product or service you would go to the customer service desk, ask for the manager or perhaps fill out a customer complaint form to get an apology and a promise from the manager that the issue would be investigated and resolved. What would happen after that is anybody’s guess!

Now it is a completely different kettle of fish. The public nature of the social web means that when somebody has something negative to say about your company you need to act decisively as in the digital world things can quickly escalate.

By embracing the voice of your customers in the digital world your business will be available and responsive to your ideal client’s needs which are essential to building great customer relationships.

If you don’t treat your customers with the trust, respect and care they deserve and bought into when signing up with your business, there is a string of eager and dedicated competitors that will be more than happy to take those clients from you.

How to Deal with Negative Online Business Reviews

How to Deal with Negative Online Business Reviews

How to Deal with Negative Online Business Reviews

negative online reviewsThanks to the success of sites such as Amazon, Ebay and Tripadvisor where consumers are encouraged to leave reviews of the experiences they received, more and more online platforms like Yelp, Google+ Local Business and Yell Local Business, have adopted the review process too. These reviews, whether you like it or not, mean more and more people have the opportunity to provide feedback, positive or negative, about your business letting others know exactly what they can expect before parting with their hard earned cash.

On the positive side, these review sites like Google+ Local can offer a helpful service to the general public and give small local businesses a chance to gain valuable word-of-mouth credibility that no ad money can buy. But this open platform also means any customer who was not 100% satisfied is provided with the means to slate your business, tarnishing yourreputation and ultimately affect sales.

The good news is that as a business owner you are not powerless to the wrath of unsatisfied customers. Actively monitoring and responding to any negative reviews before the problem has the opportunity to escalate can do wonders for the image of your business and leave future customers with a positive slant on what could have been a deal breaker for your business.

If you have received a review from a less than satisfied customer that is severely damaging your online reputation then follow these 5 steps that can correct and enhance your online reputation.

1) Regularly Review Your Profiles

At a minimum you should take a few minutes every week to review your online profiles. Sites like Google + local actually mine other sites and provide users with all your information in one place, sometimes from places you didn’t even know existed.

This exercise also acts as a great way to assess what people are saying about your business and identify any areas that could use some extra attention moving forward to improve the level of service the customer receives. Likewise you can take some time to see how your competition is fairing and if there is something that they are doing that is prompting a host of rave reviews then it might give you an idea as to your next marketing campaign.

Don’t wait for your friends or a loyal customer to let you know that somebody is slating your business online. Proactively monitor your online profiles and be the first to see it and the first to respond. Regularly interacting with users both positive and negative will show other people that you are genuinely interested and care about the service offered and received.

2) Assess the Nature of the Complaint

Some businesses dismiss negative reviews out of hand. Don’t. Take the time to assess each review and work back to see if there is any genuine reason that could have caused this issue to happen that could be rectified so that it does not happen again.

3) Respond directly to the complainant

If after assessing the complaint you realise there is something that you could do better, then respond to the complainant. Let them know you have the addressed the issue, say you are sorry and let them know what procedures you have put in place so the same experience does not happen again.

Go one step further give the person your personal number and say if there is anything your business can do moving forward then you would personally like to be the one to do that. The chances are the complainant will not respond but by extending the olive branch you are showing you are willing to go above and beyond to make a difference and that in fact the problem was more of a one off than a frequent occurrence.

4) Leave a Public Response

Once you have offered to rectify the situation personally, make it known to the wider public that you have addressed the issue and reached out the complainant to rectify the issue.

Your response is not to attack the reviewer it is merely to acknowledge the experience, thanking them for bringing the poor service to your attention, highlight what you have done to rectify the situation and demonstrating to everyone else that your business cares about customer service and its reputation and as such this will not happen again.

5) Try to Get More Reviews

Not everyone will be happy with your service and 100% positive feedback is almost unheard of. With this in mind, concentrate on getting as many positive reviews as possible. Rather than having 3 reviews, of which one is bad and two are good reviews, aim to get 10 or 20 positive reviews. That way when somebody experiences a service that is less than satisfactory, the bad review is diluted by all of the other positive reviews.

Put in place a system where your staff encourage customer feedback. Make it easy for the user to access a review site and leave a review, leverage QR codes, hand out review cards with a pen, ask patrons to sign on via their mobile phone leave a review and get a free Coffee or 10% off their next bill.

Whatever strategy you have in place to encourage and monitor reviews make sure that you follow through with it. Online reviews are becoming increasingly important. More and more people pay attention to what others have to say about a product and service before committing to a purchase and search engines are paying more and more attention to what is being said about your business when offering up niche related,local search results.

How to Create a Website That Wins New Business

How to Create a Website That Wins New Business

how to create a websiteMost customers existing or new will search for your business at some time. What will they find!? Will they find informative and compelling representation of your business and the benefits it can bring to that individual wrapped up in a professional looking website or will first page results of the search engines have a host of listings in business indexes with your company name and phone number providing no further information about your business. These days, you’d have to think long and hard for a reason not to have your own business website. Most of your competition will have one but that on its own is not a good enough reason to go out and create a website. What should be is the fact that most of your customers will search for you online at some point and professional looking sites are possible to build and maintain on a budget.

Top Tips on how to Create a Website that Sells

Make your own website There are many user friendly platforms; WordPress, Google Website Builder, Amazon Webstore, that allow you to create your own satisfactory web presence online. Using tools such as this you can put together some very sophisticated and well designed sites however this will still require an investment of your time and can involve a steep learning curve if you are not tech savvy. On the flip side a website that is created that does not follow any standard rules of web design practice can actually damage your online reputation as they look unprofessional, have poor navigation meaning the users cannot find what they need in order to do business with you. Always think from the user’s point of view and make it as simple as possible for that ideal user to become a new client; either by making a transaction, calling you, subscribing to your email list, or finding directions to your store. Pay someone else to do it Budget is always paramount for any business but there are times when you have to way up the opportunity cost of doing something as opposed to paying a professional to create a website for you. There are thousands of web design and development companies out there that will be able to provide you with a well structured website. Costs can vary, dependent on your specific needs but costs can range from five hundred pounds to tens of thousands of pounds. The chances are that the website you design now will be with your business for the next few years and although it is hard to predict the future think about the message that you would like convey to existing and new clients now and a few years down the line. No marketing material says more about your business than your website. Take some time to browse across the internet and find websites that you like; from a functionality point of view, navigation and or design and let your web developer know so they have an idea of where you would like to position your website. Think about your content One of the key areas that people overlook when researching how to create a website is the content. The content are the videos, images, articles, blog posts and everything in between that delivers the message of that business and more important keeps those visitors and readers coming back for more. A lot of websites will come as templates, as a shell where you as the business owner have to write all the copy; all the text, for the website and this can take just as long and be just as daunting as actually setting up the website in the first place. The content that you write has to be rich in value, be structured so it can be found by the search engines and compelling enough to incite a call to action; a phone call, a subscription or a social media share. That is not easy and is a whole different skill in itself. Work out whether the web designer will provide the content if not are you in a position to invest the time producing content or should you outsource the content to a professional copywriter that could do it for you. Write copy for the internet People on the internet are in a hurry, they tend to skim read rather than absorbing the whole page. Everything is right now. If your content can not get your message across crisply and succinctly then the reader is likely to find someone else who can deliver the message they are looking for. To make your content stand out and more importantly get read use plain, simple language that gets to the point quickly and use headers and bullets that will allow the user to skim read and pick out the bits that are important to them without having to plough through the entire article. Good web copy will be all of the above but also reflect the personality of the business owner, humanising your business and brand. So don’t be afraid to write as you speak. Include the pages people expect to see The majority of websites on the internet follow a similar structure and by that I mean they have several pages that people expect to see.

  • Product or service page – A page that outlines the products or services that you sell.
  • About us Page – A background about the company and a brief insight into who you are.
  • Contact Page –  Details on how the user can get in touch with you. Phone numbers, social media contacts, address and details of how to find you.
  • Testimonials –  people trust reviews left by others online so don’t be shy about displaying yours, highlighting the great work you have done for other businesses.

Think about getting found The most aesthetically pleasing website with the greatest content in the world is only as good as the people that find it. If no one knows that your site exists then all of the time and investment will come to waste.  SEO – search engine optimisation – is the art of getting your website listed at the top, or near the top, of a search engine results pages for targeted keyword terms relating to your business. So, when someone types in a phrase related to your business, they see you first and not your competition. There are many ways to improve SEO, there is a whole industry around dong just that, however the core principles are based around the fact that you need to create fresh, relevant, keyword targeted content that warrants being linked to and shared. The more reputable and relevant sites that link back to your website informs the search engines that your website can deliver good value to their users; people using the search engines, and they will increase your website position in the rankings and as a result you will receive more targeted traffic. There is creating a website and then there is knowing how to create a website that grabs targeted users, wins them over with great content that inspires a reaction and adds revenue to your business. Be clear about which one you want for your business as they are two completely different things! What advise would you give people on how to create a website that sells? Leave your comments below!