Google Search Engine Placement – Going Higher for Better Results!

Google Search Engine Placement – Going Higher for Better Results!

What is Search Engine Placement?

search engine placementSearch engine placement refers to the methods used to place your website at the top of the organic or natural search engine results pages of major search engines such as Google, Yahoo and Bing. Natural search engine results are non-sponsored results and therefore you cannot pay a search engine directly for your business to appear in the search engine results pages.

What does Search Engine Placement Involve?

Search engine placement involves two basic components. The first component is search engine optimisation of your website, sometimes referred to as onsite SEO. Onsite SEO is where your individual website is enhanced or modified to become visible to the search engines for specific and targeted key search terms that are related to your business, but more importantly the keywords or phrases your prospective clients would be entering into the search engines when they need your service. The second component of search engine placement involves getting other websites to link to your website. This is often referred to as Offsite SEO. Other offsite search engine optimisation factors that affect the search engine results pages include but are not limited to:

  • The age of your site.
  • The age of the actual content of your site.
  • The age of the links pointing to your site.
  • The number and relevance of those links that point to your site.

Search engine rankings take into account how your content is regarded by others. Google’s algorithm includes the number and quality of links to your website. So write content that is link worthy (sometimes that means writing something that is attention grabbing, or sharing data in order to make a point) and cultivate links directly. Link building is a real art form in the SEO world, largely because links guide the way that the search spiders think about then organise the way they see your website. Link building is specialized and steady work. It involves developing relationships with other websites, cultivating linking opportunities, and developing tools to promote the website’s marketing message. External linking is probably the most important factor for getting better search engine placement for competitive terms. Credibility is based on how many websites links to your website, especially if those websites are authoritative sources that are related to the content or theme of your website. In human terms, if you are looking for a product or service, let’s say SEO Altrincham, if someone you know were to recommend that company to you then you would instantly trust them more and are much more likely to contact them as opposed to a firm that you find in the yellow pages. The same is true on the internet. Every time a website links to another website, they are effectively “recommending” that website. So the more recommendations (or links) that a site has, the more trusted it becomes. Simple.

How does this result in better search engine placement?

To get a better search engine placement then you need to get links to your website from other websites including directories, related websites and industry resources. Try to get links from those other websites with anchor text containing keywords relevant to your website. (Anchor text is the words that you click on when you click a link – an example would be; “The Secret ofEffective  Small Business SEO where “small business seo” is the anchor text which you can click on.

Popular places to get links from

  • Major pay directories: the Yahoo! Directory
  • List in free directories: DMOZ
  • Search for websites that related companies and ask them for a link. Offer the opportunity to them to link back from your site.
  • Seek relevant blogs within your niche where you can contribute a guest blog. Where relevant include keyword or phrase rich anchor link text.
  • If you are a member of an organization see if it is possible to get links from the organization.
  • Syndicate or write articles that link back to your websites with keywords.
  • Use existing business relationships to solicit links
  • Do you have something to share? Write and distribute a Press releases!
  • Add your link to your profile on social media

If you want to get better search engine placement for your website then first and foremost make sure the content is link worthy and start looking for ways that you can attract links. The higher you position your business in the search rankings, for targeted search terms, the greater impact it will have on your business. To find out how your business ranks against the local competition click here to get your FREE Report

Small Business Search Engine Optimisation Cannot Be Ignored!

Small Business Search Engine Optimisation Cannot Be Ignored!

Small Business Search Engine Optimisation – Are You Burying Your Head in the Sand?

small business search engine optimisationWith more and more targeted clients searching the internet each and every day to find information about the solution that your products and services can provide, it is essential to position your business as a front runner in the marketplace. Small business search engine optimisation allows you to do just that; be seen as the expert in your niche in order to command new and repeat business.

5 Small Business Search Engine Optimisation Tips.

To make your website rise to the top you need to follow these five rules.

1. Keyword Selection

The keyword phrase (a term longer than one word, for example “Professional SEO Altrincham”) that the user will enter into the search engine is hugely important and sits at the very foundation of small business search engine optimisation.

Think about the term your ideal client will enter into the search engine when they are looking for the results that your service provides.

Think about your solution, what problem does it solve? If you are a:

chiropractor = lower back pain

dentist = stained teeth

Solicitor = car accident claim

If you are a local business with a physical location you may also think about targeting area specific keywords so you can capitalise on local people who are actively looking for your business.

To learn more about local search engine optimisation.

2. Optimise Your Content for Search

Just because you know what your content is about, never assume that the search engines think the same. Google looks at pre defined areas of the page that help it decipher what the page is about and where to best to index the page in the search engine results pages (SERPs)

In order for your content to be indexed in the correct manner there are some specific areas of your content that you need to pay particular attention to. These are:

  • Page Title
  • Heading
  • Sub headings
  • Alt tags for images
  • URL of the page

To learn exactly how you should optimise your content click on the following link to learn more about the basics of SEO On Page optimisation

3. Internal Linking

Internal linking is about how and where you link a page or post to other content that is relevant within your website. The point being that the search engines want to provide the user with the best possible search experience they can.

Writing one post on a particular article does not make you an expert. Quite the contrary, and Google and the other search engines know this which is why when they look at a page they also pay attention to where else the page points the user to. By that I mean where the user can go to learn more on the subject if he or she chooses to do so.

  • Are there links to authoritative sources within the post?
  • Is there a link to a supporting document or post?

Continuing with the “Stained teeth” search term earlier, it would be of benefit if you could then link to pages of dental practices in the local area, causes of tooth decay or solutions for stained teeth.

By doing this you are providing greater detail for the user which the search engines will appreciate. If the internal linking is managed correctly your small business search engine optimisation campaign will produce results by improve your search engine rankings, increasing web visitors, conversions and sales.

4.  Attracting Inbound links.

The goal here is to create highly valuable, unique, entertaining, thought provoking or controversial content that people want to talk about and share.

If your content is so good that it generates huge interest it will get shared on social media sites.  People will start to like it, Google+1 it and share it on Facebook. These are referred to as search signals, which are included in the ranking algorithm and are have a great impact on organic search engine optimisation.

The more people that link back to your site signifies to the search engines the popularity and value of the piece of content and over time generating more links back to your content will result in higher search engine rankings. However, this does not mean that all links are equal; the quality and relevance of the link is highly important too.

Google takes into consideration where the link has come from. If your content is about dental care best practices and you receive a link back from the NHS then that is a valuable link. If you receive a link back from Park Games Blog that talks about hide and seek and rounders, then as complimentary as it is that you have received a link it is less relevant as it holds less authority in the dental industry.

5. Track and Repeat

Small Business Search engine optimisation is not a set and forget strategy. It is not something that once you reach your target position on the search engines that the job is done. It is not. That is when you have to continue to work and develop the authority of the site.

Relate this to the real world, very rarely does a scientist or professor produce one piece of work and sit back and say “my work here is done” they go on to create further pieces of work that enhance their reputation because if they don’t then someone else will come along and do it and take their position as the leader in the field.

It happens in sport, in entertainment and in business. The person or firm at the top is the target for everyone else and therefore you need to keep on your toes, analyse what is working and build on that; further enhancing your right to be there.

The firm that you displace on the first page will be looking to take “their” spot back along with any newcomers to the marketplace.

Switching off and not building through testing,tracking and repeating once at the top is one of the biggest mistakes people make with small business search engine optimisation.

Small Business Search engine optimisation techniques are constantly changing, as Google and the other search engines, look to improve the service to their customers. This shouldn’t mean that each and every time the search engines make updates that your plan shifts because if you focus on creating a great search experience for search engine users by creating quality content that provides incredible value, over time you will get recognition from the search engines and this will result in more website visits and increased sales.