How to Choose A Good SEO Agency

How to Choose A Good SEO Agency

SEO can boost or harm you business, so don't risk it! Read How to Choose A good SEO Agency | www.bigthinkingonline.com

 

If you think it might be time to put an SEO Strategy in place,

but have no idea where to start, then here are some questions to consider before you call in the professionals.

 

What Do You Want To Achieve By Implementing SEO?

The most important step to take first is to understand for yourself why it is important for you to implement an SEO strategy for your business. If the only answers you can come up with are along the lines of “because I’ve heard I need it” or “because I want to rank at the top of Google” then I suggest you don’t have a clear enough goal.

 

If you can’t explain to yourself why you want SEO then you won’t be able to hire someone to do the job you want doing.

 

Instead, establish some goals that you want to achieve. It might be to increase the number of leads or phone calls you get by a certain percentage, it might be that you want to be known for a different service than people currently use from you, or perhaps you are launching a new product. If you know your goals, it will be easier for an SEO agency to provide the plan that meets your needs.

 

Get To Know Some Of The Basics Of SEO

I understand that the point of hiring an expert is because you need them to do a job that you can’t. However, in order to make sure you are getting the right job done, it makes sense to know enough of the subject matter so that you don’t get confused by jargon, and that you are confident enough to ask and understand relevant questions. Think of the last time you made a significant purchase, whether it was a house, a car or a new phone you probably did some research. Investing in a good SEO strategy for your business is no different, if you do your research you’ll be more satisfied that you made the right decision and that a good job has been done.

 

Ask Around

If you know anyone else who has a business, whether or not they are in a similar industry, why not ask them about who did their SEO? What did they like or dislike and what would they recommend?

 

Get In Touch

Find an Agency, or a few agencies, that you’d like to find out more about and get in touch! Talk about your goals and what you want to achieve and find out how they would approach the issue. Don’t expect specifics at this stage, a good agency will want to do a little research on your specific issue before giving you any solid feedback.

 

You should, however be able to get a sense of how they approach their work, if they are methodical or seem a bit slapdash. You’ll be able to get a sense of how knowledgeable they are about their industry, or whether they are just hoping for a quick sale. You’ll also get an insight into their personality and if you think they’re someone you’ll be able to work with.

 

Find Out What The Bigger Picture Is

SEO is not a “one stop marketing shop”, meaning that on its own it won’t solve all the problems with your online presence. If the SEO Agency is going to be tasked with revamping your site so that it’s better placed in the search engines, it could mean that more work is needed across the site in order to give you a better result. For example, if your website is old and outdated the technical structure you have just may not support a robust SEO strategy.

 

It might be that your website needs completely rebuilding in order to support your SEO campaign, if so, can the same agency do all the work, or will they want to outsource?

 

Experience

Whilst there are plenty of SEO Agencies around, not all of them are equal! It should go without saying that a good SEO Agency will be able to show you examples of how they have helped other clients achieve their goals. Be very wary of anyone who guarantees you a top ranking – this is almost impossible to guarantee through organic SEO, especially for competitive keywords.

 

There are also agencies that specialise in particular niches or industries, choosing someone who specialises in working with similar businesses to you can have an advantage that they are familiar with the key words and terms, or the disadvantage that they are already working for a competitor in your area. Always check whether or not they offer any exclusivity in their contracts.

 

How Do They Track And Prove Results?

One of the best things about online processes is that almost every aspect can be tracked and measured, this allows a great transparency to businesses who are relying on others, such as an SEO Agency, to complete work for them.

 

Find out how your chosen agency plans on tracking their progress against your goals. How will this be communicated to you? How often? What are their processes for ensuring goals are met, and do they adapt these without telling you?

 

The more you can understand about how your agency works, then the easier it will be for you to trust them to do the job.

 

Are You Ready For A Long Term Partnership?

Don’t ever think that SEO can be done once and the results will last forever. It is an ongoing exercise. Search engines constantly update their algorithms, your competitors constantly tweak their own websites and therefore if you want to stay current your SEO will always need to be worked on. Make sure that whoever you choose to work with you are happy with their style of working, as to get any real benefit you’ll probably have to work together for a minimum of 6 months. 

 

If you want to know more about our own SEO offering and the businesses we’re currently working with then get in touch! We’d love to hear from you! 

 

What is Search Engine Optimisation (SEO)?

What is Search Engine Optimisation (SEO)?

What is Search Engine Optimisation (SEO)?

If you ask the question what is search engine optimisation to a room full of seo consultants, you are likely to get multiple answers.  The majority however, will respond with something along the line of:

Search engine optimisation or SEO for short is the process of making a website more relevant to search engines. The desired result of SEO is to get your page to appear higher up the organic search rankings. The higher a website or a page ranks in the search engines, the greater the chances of that website being visited by users.

what is search engine optimisation

If you look at a standard Google Search Engine Results Page, down the left-hand side of the page you will see what are known as the natural or organic listings. These are the search results that the search engine, thinks are the most relevant to the search term that you typed, in descending order of importance.

These listings are free and if your website is deemed relevant and of high enough quality your business website too could appear naturally in the search results when a potential customer enters their search criteria into the search bar.

Why is it Important to Rank Higher in the Search Engines?

It makes sense to appear as close to the top of the organic search results as possible as statistics show that;

  • 34% of all Google users click on the top organic listing in Google while 66.7% of all users click on one of the top three links.
  • 93% of all online activity starts with search.

Imagine your website appearing at the top of the search engines for a major keyword relevant to your industry – that is the Holy Grail of SEO and why seo is so important. Through understanding and incorporating search engine optimisation strategies into your online activity, over time your business could benefit from a larger number of visitors to your website, more leads and increased profitability for your business.

How does a Business Get Started with SEO?

Before you jump in you need to realise that Search Engine Optimisation is a subject that is littered with misinformation, confusion and controversy – Google makes changes to their ranking algorithm nearly every day and this can result in pages moving higher or lower.

If you have invested any time researching SEO then you probably already know how much of a minefield it really is. The purpose of working with an SEO Company  is to help you cut through the chaos and give you a clear set of things that you and/or your web development team can do to improve your search engine rankings starting!

5 Things to Check off Before Starting an Search Engine Optimisation Campaign

what is search engine optimisation

1 Understand where you rank right now!

There is absolutely no point embarking on any SEO campaign until you understand exactly where you are right now. By that I mean:

  • where does your website rank now for relevant keywords?
  • How many times is your website showing up in the SERP’s for those keywords?
  • How many times are searches clicking through from the SERP’s?
  • What are those visitors doing then?

2 Align your Search Engine Optimisation Strategy with your business goals.

The main reasons that businesses engage search engine optimisation companies are to improve their online reputation and increase sales. Understand what your goal is before embarking on a SEO campaign so that you can marry the two together.

3. Choose Relevant keywords

If  internally you refer to a product or a solution as ‘x’ then that is fine. But that does not mean that your potential customers know it as ‘x’ they might call it ‘y’

Make sure that you are investing in optimising your website for what the client is looking for not what you think they are looking for.

As a secondary note there is no point optimising for something that is not being searched on. It will be a complete waste of time and money, so do your keyword research first and know exactly where you stand.

4. Understand your ideal customer

Is your product or service specifically related to men under the age of thirty or is your ideal client a forty year old housewife? There will be a big difference between the terminologies used by both audiences resulting in you ranking for something that is not relevant to the target audience.

5. Review the competition

By understanding exactly where the competition stand with regards to their SEO strategy it can help influence how you approach yours. If for example your largest competitor ranks highly for a certain keyword this doesn’t mean that this is the correct keyword to target straight away. The reason being that in order to compete you will have to do a lot of work in order to be seen as the most relevant

These are by no means the only SEO tips that you have to take into consideration when optimising your website however these are a start and by sharing them with you I hope to impress upon you that search engine optimisation is not as simple as throwing up a website, sitting back and watching the traffic, leads and sales, role in.