How Do I Remove a Page From Google?

How Do I Remove a Page From Google?

How Do I Remove a Page From Google?

As a business owner, when somebody publishes something online about your business which casts your business in a negative light for everyone to see it can be quite distressing. Especially if that page talks about an unhappy experience received by a past client. For most people, the first thing that comes to mind is, “I want this page removed from Google!” and that leads to the question, “How can we get this page removed from Google?”

Contrary to popular belief Google does not own the internet, so when you search using Google you are not searching the whole internet you are searching Google’s stored version of the internet. Therefore even if Google does remove the page from its index then it will still be publically available from other search engines, social media sites or other links that people may have saved elsewhere.

3 Tips on Removing a Web page From Google!

1. Contact the person who wrote the negative piece and ask them to remove it.

If the negative comment is in the form of a review on a local business directory site or a review site then you could reach out to the person who left the review and try understanding exactly what their issue is and more importantly what you, as a business can do to make it better. Quite often people leave negative comments and reviews out of sheer frustration. If you or someone from within your business can reach out to that person and take ownership of the situation then work toward a resolution, that person may be willing to remove their review. You may even get the reviewer to edit the review to reflect the way the situation was handled, how they are now a satisfied client and they would recommend you.

In some cases this may not be possible, the reviewer may have chosen to remain anonymous or there may be action for recourse. If this is the case then you may want to look at the next option.

2. Contact the website owner

If the reviewer refuses to remove or edit their comments then your next step will be to contact the website owner and ask them if they will remove the content.

If the contact details of the website owner are not available then you can use the whois utility. to look up information on domain names.  This includes contact information as well as some technical information such as the domain’s name servers (DNS), to try to uncover details such as the web host and contact them putting forward the reasons why you would like the content removed.

Again this might prove tricky as many website owners are reluctant to move content, especially if the content is true and is supported.

Another reason why this approach may prove counterproductive is that the website owner may publish your request to remove the content. This will mean something that could have been years old will now get fresh content added to it which will increase the relevancy of the content in the eyes of the search engines.

3. Be proactive with your reputation.

Clients and consumers have more and more ways to publish their experiences about your business online. Whether you agree with that or support that it doesn’t matter because that is fact. It is not difficult for a consumer to open a web browser on their phone, sign on to Facebook, Twitter or Google+ and tell everyone they know and the entire internet about your business. It happens each and every day to businesses up and down the country. So rather than sitting back, thinking that everything is hunky dory and waiting for a disgruntled client to talk about your business online and then go into fire fighting mode – “How can I get this page removed from Google?” “Can I sue this person?” – be proactive about your online presence.

The more information you provide the search engines that is relevant about your business the better. Why? Because when someone says something negative then the searching public, your prospective customers and your existing business partners know that the comment is out of character and will simply dismiss it as a one off, especially when they can see all the great work that you do.

Testimonials for satisfied customers, news about the charity work you are doing, stories about new employees, business growth, accreditations; all of this information can be provided to the search engines and if other searchers find it relevant they will like it, comment on it and share it so the search engines will pick up on the relevance and include the results when people search on your business name.

One negative comment, review or web page among 10, 20 or 50 positive stories won’t be something to worry about; it will simply show your business for who you really are. The sooner you start to think proactively about your online reputation and less from a defensive stand point the greater position you will be in when the negative review turns up and the question “How do I remove this page from Google?” may not even need to cross your lips!

7 Ways To Get People To Visit Your Business Website

7 Ways To Get People To Visit Your Business Website

7 Ways To Get People To Visit Your Business Website

Getting a new website is an exciting time for any business, but that joy can soon be overshadowed when you find out that visiting numbers are small and conversions are few and far between. In this post we highlight several methods that you can employ to ensure that your website is a hot bed of activity!

Short, Snappy and to the Point!

business website - get to the point

If you plan to use your website as key tool in your sales cycle, providing valuable information, giving potential clients the opportunity to learn more about you and the way you do business, or quite simply to buy your services and products then you need to make sure that the name of your website or your domain name is memorable. If your domain name is overly complicated or difficult to spell then you may find that a large percentage of potential clients go somewhere else.

Go Offline to Drive Online

business website - man delivering post

The purpose of a website is to attract business from the hundreds of millions of users that are already online so why would you want to advertise offline? Because dependent on your target demographic there may be a large percentage of your market that still prefer, read and react to offline advertisements.

Advertise in your local newspaper, send out a press release about your new site to the local newspaper or a trade magazine, or place an advert on the local radio station with a strong call to action directing the reader back to your website.

Notify Your Existing Client Base.

business website

Your Business website is a not just a tool for lead generation. It is also a valuable resource for informing existing and past clients about your business, providing useful information about the services they receive and valuable resources on how to get the best out of your services. It can also be used for informing clients how and where they can contact you if and when a problem arises, outlining the process and procedures that are in place for them to follow to reach resolution in a shorter time scale. This is important in aiding the customer and reducing the impact on your customer care department.

Send an email or a series of emails to your existing database, or invest in a mailing list so you can inform those that have showed interest in the past, or people who fit your targeted demographic, about your website. Make sure that you follow the Privacy and Electronic Communications Regulations:

  • Have the person’s permission to send the email
  • Provide a means for the recipient to unsubscribe from future mailings.

Email should be an integral part of your marketing campaign, as such there should always be a method for new visitors of your website to sign up to your mailing list to learn more about your business. A good way to incentivise this is to provide a free giveaway; this could be a series of videos, a report or an eBook that would be of value to your potential clients and in the process help highlight your expertise in your field.

Market using the Search Engines

business website

You can use a service such as Google Adwords to pay for a short advert that provides a link back to your website in the Google search results when somebody searches for keywords and phrases related to your business and or niche. You only pay for this service when an interested party clicks on that link and visits your website.

Search engine marketing can send a lot of traffic to your website in a short amount of time and therefore it is very important to have a plan in place as to how you deal with those visitors when they arrive on your site. Consider the following to improve your conversion rate of visitors to leads:

Select the right keywords or phrases

  1. Use targeted ad text
  2. Provide a call to action in the ad
  3. Send the users to a specific landing page.
  4. Provide a free giveaway to gain access to the users email address.
  5. Make it extremely easy for the user to contact you or leave their details.

To learn more about Pay Per Click Advertising click here!

Optimise your website for search engines.

business website

Search engine optimisation is where you optimise the content on your website to appear higher up in the natural search engine results. The net effect is similar to search engine marketing; effectively your business website gets the vast majority of clicks from people searching for your keywords or phrases.

The main difference being that with search engine optimisation you do not pay for each click as your website is deemed a trusted authority for the keyword term and the clicks and visitors are free. This means you can benefit from search traffic without worrying about daily costs per click advertising budgets.

Although this may seem a far more sensible option than Pay per click advertising it can often take months of hard work and investment to get your website to be deemed as the authority.  And, as is the case in business there is always a new website or a new business that is looking to challenge and take your place; search engine optimisation is not a set and forget strategy! It requires constant work in order to maintain and improve.

Get Social

business websiteSocial media sites such as Facebook, Twitter, LinkedIn and Google+ are great ways for your business to connect with your target audience and build an enthused community of people that share in the interests of your business.

Social media is also a great way to disseminate messages to your existing customer bases and share great news stories and of course fun events that make people smile and share with their friends and family.

Make sure that you have a plan for your social media campaign because although social media is a free resource, the time needed to develop and maintain interests on social media can be a significant drain on resources.

Ask Your Clients to Tell A friend


business website

Encourage your happy clients to share their great experiences of your business to their family and friends, ask your happy clients to share their experiences by leaving reviews and testimonials of your business and then use these positive endorsements to attract more targeted clients to your website.

Your existing customers are the best advocates for your business or your brand so encourage them to share your website with people that they know. Word of mouth marketing is one of the best marketing sources on the planet!

5 Mistakes You Are Making With Your Search Engine Marketing

5 Mistakes You Are Making With Your Search Engine Marketing

5 Mistakes You Are Making With Your Search Engine Marketing?

Despite their being many benefits to search engine marketing is important to remember that it is not risk free. In fact, get it wrong and you stand to lose a lot of money in a short amount of time. Like every other form of business marketing Search engine marketing (SEM) requires careful planning, skilled execution and constant vigilance. Make sure you are not committing these 5 simple search engine marketing mistakes.

1. You Are Not Clear about Your Objectives!

Search engine marketing is a form of advertising, but it is very different from all other advertising that you may have done in the past. Crucially it is not just about creating brands it is about generating targeted leads.

search engine marketing

So begin with a clear understanding of how SEM will fit into your overall marketing mix and how many leads you want it to generate for you. But remember be realistic saying you want one hundred leads from ten pounds of advertising is unrealistic. Work out your average cost per lead and use this as your starting point. You can them come back and refine this figure, but it is always good to have a starting point.

2.You don’t have a suitable landing environment!

There is little point sending visitors to your website if those visitors don’t like what they find there. If you are advertising for conveyancing in Manchester, sending the visitor to a PPI claims web site is misleading and will result in the visitor clicking straight out because the web page is not relevant.

search engine marketing

If you are looking to increase conversion rate, and with pay per click advertising that is what you should be doing, you should think about building a specific landing page for each campaign, or service that you are advertising. People searching for Conveyancing see a page dedicated to conveyancing. People searching for accident claims seeing a page specifically for accident claims. Sending people directly to the home page of your website, unless this is well optimised for conversions can also reduce your conversion rate.

3. You are not getting your words right.

Bid on the right words and phrases and the right people will visit your site. It sounds really simple but the success of your search engine marketing campaign hinges on you getting it exactly right. You need to know exactly who you want to attract to your site, what words they will use to find your site and how to advertise on these specific words or phrases at the right price.

Are your target customers searching for a conveyancing solicitor in Manchester or house sale solicitors? There is a big difference, both mean the same thing but have different amounts of people searching, have a different cost and will convert at differing levels.

Always try to think what people are searching for if you don’t know ask your existing client base what they would search for if they were looking for your business or services in a search engine.

4. Your Ads are not Click worthy

Why oh why would your targeted customer want to click on your advert? What is in it for them? Yes it might be relevant to what they are searching for but what about the other 9 adverts on the page, all the organic listings, the map and Google plus local listings? What makes your advert stand out above all the others?

The whole point of pay per click marketing is to get people to click. If you are not receiving clicks then people will not be seeing your landing page and not be introduced to your products or services. Make you adverts enticing, engaging, and accurate and give a clear call to action.

5. You are not Tracking your results.

And when I say tracking I mean testing, tracking and then enhancing. With SEM you get almost real time information surrounding your campaign. That means you have the opportunity to make changes depending on the reception your adverts are receiving.

Forget traditional marketing where you but an advert for a set amount of time then see the results. The results are there for you to see and adapt so harness that astonishing capability to improve clicks, conversions and results.

If you have accidentally included a keyword that is a brand name or has another meaning which you knew nothing about and it is suddenly receiving hundreds of non relevant clicks then you can omit that keyword from your campaign before it does any lasting damage.

Search engine marketing is an incredibly powerful way to attract targeted visitors to your online presence and managed the right way can provide a large portion of your qualified visitors, leads and sales , so do your homework and make sure that you  get the best possible return on investment.

How to Write Targeted Pay Per Click Ads

How to Write Targeted Pay Per Click Ads

How to Write Targeted Pay Per Click Ads

targeted ad textPaying for search engine adverts or pay per click ads, can be a simple and effective way to ensure that people who are already searching online for information related to your business will see relevant, engaging information about your brand at a time when they are already looking to connect with someone.

Each search engine will have slightly different rules regarding what they do and don’t allow to be advertised, as well as rules about the format, length and style of advert so it’s important to check the detail, however in general if you want to have an attention grabbing advert there are some basic rules to follow.

Highlight your Strengths.

Whatever USP you have that differentiates your business over and above your competitors, make sure you highlight it. You don’t get much space, using Google Pay Per Click, to write long, wordy adverts so use the few words you’re allowed to highlight any unique features or special promotions to catch a customer’s eye with.

Where possible show prices

It’s not always appropriate to show prices for services, but if you’re selling a product for a great price you should be shouting about it. Internet searchers generally don’t want to spend their time looking for the wrong thing so give them as much accurate information as possible. If they like the price and click your advert you know they are very interested. If they don’t like the price, they probably won’t click, meaning you’ve save yourself the cost of a click on a searcher who won’t buy anything.

Click on the following link to learn more about the costs of pay per click advertising.

Always Include a call to action.

A Call to Action is something that tells the searcher exactly what you want them to do. This could be words such as Buy Now, Call Us, Order Here, Get A Quote or Sign Up Today! If you convey a call to action s well as the benefits of your product or service it encourages users to click your ad and ensures that they understand exactly what you expect them to do when they reach your landing page.

A call to action will significantly improve your pay per click marketing campaign.

Include Keywords in the text.

If people search on a particular keyword, then they see that keyword in your Advert it reinforces the fact that you are offering what they’re searching for. The relevance of your advert should help to draw the users’ attention to what you are telling them in the rest of your advert. If you include the keyword in the title it will be in bold font – a minor detail that helps the information penetrate the customers mind that bit more!

Keep it relevant

Search Engine Adverts can be precisely targeted to users based on their interests, location, language and demographics. This gives a huge advantage for businesses who place adverts as the advert can be tailored specifically to their target buyer.  Adverts are displayed only in response to a user’s query so if your advert is directly relevant to the target audience, that audience is more likely to be further along in the buying cycle, and therefore more likely to click your advert and convert.

Advertising is very difficult to get right first time. When starting a new campaign it’s wise to start with a low budget to see how pay per click ads converts. If you’re not getting the results you wanted or expected then try tweaking your wording slightly. Sometimes swapping a few words round makes all the difference in the eyes of the searcher.

Pay Per Click Advertising – The Real Cost of a Click.

Pay Per Click Advertising – The Real Cost of a Click.

Pay Per Click Advertising – The Real Cost of a Click.

There is no doubt that pay per click advertising is a very powerful means of positioning your business in front of people who are searching for your type of services. When your customer uses a search engine such as Google to find something, the search engine presents them with natural search engine results, paid results and local search results as appropriate pay per click advertising Paid search results are typically accomplished through a pay per click advertising model where you create your own ad listing that will appear when certain keywords are searched on the particular engine you are advertising on. You pay £X for every “click” you receive on a given ad listing, where X is determined by factors such as

  • keyword popularity,
  • competition of the keyword
  • effectiveness of your ad.

From an inbound marketing perspective, PPC can play an important role in increasing the visibility on the search engines if you know how to leverage it strategically. However, there are many pitfalls and disadvantages that should be understood before relying too heavily on pay per click advertising to drive your business success.

Pay per click advertising offers multiple benefits as a lead generation tool. Used properly, PPC can benefit your business in the following ways;

Ability to target demographics

PPC gives businesses the ability to target who, when and where your advert is shown. You can select the time of day, for example during business hours, or your adverts can be displayed only on the weekends. If you wanted to only show your adverts to women of 40+ who live in the Greater Manchester area then you can. This hyper targeting means that if you know who your ideal client is then you can specifically focus your ad to that demographic, often benefiting from an improved click through, conversion and lower cost of acquisition. As a safeguard you can set a daily budget so that if a keyword slips through the net, generates a lot of clicks and eats up your budget you can remove the keyword from your targeted lists. A key point here is that pay per click advertising is not a set and forget strategy, you need to be prepared to dedicate time to get the right results.

Immediate online exposure

Once you have set up your Google Adwords, Microsoft Adcentre or other advertising account, set your keywords and written an ad then you are away. Once your ad is approved it could be showing on the search engines within 24 hours, often less. PPC is a great way to advertise in the search engines while you are building up your organic listings in the search engine results pages.

More First page Listings

The first page of Google is made up of paid, organic and where appropriate, local search listings. By including Pay per click marketing in your inbound marketing mix your business will get more real estate on the front page, which incidentally is the best place to be for a targeted search term. The more listings you occupy on the first page the greater the chance of a user clicking on your ad or listing, visiting your site and signing up to your offers over those of your competition.

Quantifiable results, allowing you to measure conversion rates and control your costs.

When you use Pay per click advertising there is an array of Data at your disposal: the number of times your ad has been served, the number of times an ad has been clicked, the number of times the click has resulted in a set action.  You can also see the specific keywords that have been searched for and many other factors. All of this data allows your business to strategically target the keywords that convert best for your business, improving your return on investment.

How much does Pay per click advertising cost?

One of the major reasons that businesses shied away from pay per click advertising was the fear of cost. The truth is, PPC marketing can be expensive and produce very little reward if you do not know what you are doing.  Read Google Pay Per Click – 8 Top Tips for a Great ROI.  That will provide you with some top tips to make sure that you see results. The cost of PPC advertising varies depending on the niche you are targeting and as always the competition. The simple fact is that the more businesses looking to advertise on the same keyword means that the price for this keyword will increase. For some keyword phrases this cost can escalate to really high levels.

Below is a List of the Top Twenty Most Expensive PPC Advertising Keywords

 

Keyword Search volume Cost Per Click
mesothelioma settlement 1,900  ∼ £88.57
mesothelioma asbestos attorney 5,400  ∼ £75.53
asbestos attorney 9,900  ∼ £72.80
asbestos law firms 2,900  ∼ £66.27
sell annuity payment 1,900  ∼ £59.07
annuity settlements 5,400  ∼ £57.33
structured annuity settlement 6,600 ↑↑↑ £57.33
auto donation 33,100  ∼ £52.48
virtual data rooms 4,400  ∼ £49.38
donating a used car 2,900  ∼ £49.25
auto accident attorney 135,000  ∼ £45.40
mesothelioma cancer 9,900  ∼ £44.29
data recovery RAID 8,100  ∼ £43.98
motor insurance quotes 301,000 ↓↓↓ £41.61
auto insurance discounters 2,400  ∼ £40.99
auto accident lawyer 135,000  ∼ £40.06
RAID data recovery 8,100  ∼ £39.88
asbestos cancer 14,800  ∼ £37.95
personal injury attorney 673,000 ↑↑↑ £38.14
insurance quotes auto 201,000  ∼ £37.27

*Price converted from $USD 1.61 to 1 £GBPSource: Fetch123

As you can the highest cost per click is £88.57 for mesothelima settlement; that means that a business is paying nearly £90 to advertise to someone when they enter the keyword phrase “mesothelima settlement” into Google. That does not mean that searcher will become a client, it simply means that if the searcher chooses to they will click on the advert and be taken to whatever page the advertiser chose to send them to. It could take many clicks before the user actually contacts the business.

For example if the page the business was sending the searcher to converts at 10% (meaning 10% of the people who click the advert will call the business, requests a call back or leave their details), then it will cost £900 for that business to acquire a lead. While many may baulk at that price, according to specialist lawyers, each payout could amount to anything from £65,000 to several million pounds, depending on individual circumstances. Therefore a successful claim will likely see the solicitor claim substantial fees which will no doubt recoup the cost per lead many times over.

Another example from the list is “virtual data rooms” at a cost of £49.38 per click on Google Adwords.  After typing the search term into Google I can see one advert that says starting at $295/m (approximately £183.22 per month). Now working off the same 10% conversion rate as before that would mean a lead would cost the business £480, yet they are only charging £183.22 per month. The key thing here is per month. Services like virtual data rooms are going to have minimum 12 month contracts, possibly 24 month contracts. That means that the life time value of the client to the business could be anywhere from £2198.64 -£4397.28. To be honest when something says “starts at a minimum” you know that with all the add-ons you are looking at a lot more!

It might take several months before the business starts seeing any profit from acquiring customers at this cost however after six months they will be making profit and that is more profit then they would be making if they weren’t advertising.

The point is, acquiring new business costs a lot of money as long as you know the life time value of your clients and your break-even point. If there is search traffic for your keywords then there is no reason why a well managed pay per click advertising campaign will not add value to your business.

If you want to know more about how you can generate more business by leveraging pay per click advertising contact us today!

 

Improve SEO and Get Highly Targeted Visitors

Improve SEO and Get Highly Targeted Visitors

Improve SEO and Get Highly Targeted Visitors

Small businesses often make classic mistakes with their websites, assuming that having built one, even a custom designed solution, that they will instantly appear highly in Google and win loads of new business. While this can be the case in some situations, it is far more likely that you are going to have to put in some work to improve SEO.

With an average click through rate (CTR) of 36.4%, you’ll benefit from more than a third of clicks from a search engine if you can rank a keyword term in the first position. The top three listings take 58.4% of all the searches! That is why seo is something that all business should take very seriously. [Source Optify CTR Study]

5 Tips to Improve SEO and Rise to the Top!

To make your website rise to the top you need to follow these tips.

improve seo

1. Keyword Selection

The keyword phrase (a term longer than one word, for example “Employment Solicitors Manchester”) that the user will enter into the search engine is hugely important and sits at the very foundation of getting top search engine rankings.

Think about the term your ideal client will enter into the search engine when they are looking for the results that your service can provide.

Your company name and your location are good for brand awareness but it is not addressing the scores of people that don’t yet know about you.

2. Quality content that is keyword optimised

In order for Google to fully understand what your content is about, it first of all sends a spider along to crawl your pages. The spider looks at pre defined areas of the page that help it translate the content and report back as to what the content is about.

The areas that you need to consider are:

  • Page Title
  • Heading
  • Sub headings
  • Alt tags for images
  • URL of the page

All of these elements of the page are considered by the search engines when indexing your content in the correct place so that your ideal visitor can find it. But remember that if your page is over optimised, in other words you are writing for the search engines, then it may not be easily decipherable for a human reader. Think about the user experience first.

3. Internal Linking

Internal linking is about how and where you link a page or post to other content that is relevant within your website. The point being that the search engines want to provide the user with the best possible experience they can.

Continuing with the “Employment Solicitors Manchester” search term earlier, it would be of benefit if you could then link to pages containing information and references to employment tribunals, constructive dismissal cases, and workplace discrimination.

By doing this you are providing greater detail for the user, which will help them make a judgement on your suitability to help them and the search engines will also appreciate. If the internal linking is managed correctly it will contribute to improving SEO, edging your content closer and closer to the very top search engine rankings where all the clicks happen.

4.  Attracting Inbound links.

Google and the other search engines rely highly on other people linking to your website in order for them to establish how popular your website is. The more popular the website, the higher your return in the search results.

The goal here is to create highly valuable, unique, entertaining, thought provoking, controversial content that people want to talk about and share.

The more people that link back to your site signifies to the search engines the popularity and value of the piece of content. Over time generating more links back to your content will result in greater search engine traffic. However, this does not mean that all links are equal; the quality and relevance of the link is highly important too.

Google takes into consideration where the link has come from. If your content is about employment solicitors then a link from the law society is a valuable link. If you receive a link back from a Comedy Club blog then as complimentary as it is that you have received a link it is less relevant and holds less authority.

5. Have a Social Media plan

Social signals such as being liked, tweeted or +1’d now impact your search engine rankings.

That is why you need to have a social media plan that includes identifying which social channels your customers frequent, tracking social conversations, trending topics, managing your online reputation and developing and sharing optimised content.

By ensuring you can easily create and post relevant content to social channels on a regular basis, you will not only improve your search rankings, but reach more potential customers when your content is linked to, liked, or shared.

Search engine optimisation techniques are constantly changing. What doesn’t change, and in fact becomes more prominent, is the fact that if you invest the time creating quality content that has value with the readers on a regular basis you will be able to improve seo and find your site and pages getting top search engine rankings, driving more clicks and ultimately converting to a higher number of sales.

Why SEO Should be a Fundamental Element of Your Lead Generation Strategy

Why SEO Should be a Fundamental Element of Your Lead Generation Strategy

Why SEO should be a Fundamental Element of Your Lead Generation Strategy

Many businesses realise the hard way after investing in a website that traffic, leads and sales do not magically appear on the internet. Businesses are competing with millions of websites to be seen, and this is where search engine optimisation comes in. It is no longer good enough to just have a website, you need to make sure it can be found through the major search engines and this is why SEO is so important.

A website that is not optimised is as successful at attracting new clients to your business as the sign above your business. It is only visible to those that are standing directly in front of it or who already know your business is there. People in the next street, the next town, the next city will have no idea you even exist.

why seo

That’s why SEO needs to be high on your list of imperatives. If you are not continually working on your online presence to boost and maintain your search engine rankings, your company will likely experience a poor return on investment for its online marketing efforts. Without a search engine optimisation strategy, your organisation could be losing countless potential prospects and new business to competitors who are focusing on SEO.

While many business owners believe that SEO can be a “set it and forget it” exercise it is more evident than ever that it requires constant vigilance and adjustment. Major shifts in the area of search have been taking place over the last few years and businesses that don’t adjust will see their listings sink to the bottom of the results pages.

Search Engine Optimisation is still new to many businesses and because of that it can be hard for department heads or business owners to justify investing in SEO. Here are some facts that might help your decision:

Top 10 Reasons Why SEO is Worth the Investment

Close Rate – According to HubSpot’s 2012 State of Inbound Marketing, SEO leads have a 14.6% close rate, which are 8 times more likely to close into customers than outbound leads.

People Search for a Reason – Search engines are one of the most popular ways that people find information and make purchasing decisions. According to info please, 81% of internet users say they use the internet to do research on a product before buying.

why seo

Real time, All the time – The internet is alive and speaking to your potential clients 24/7/365. So while your business is closed and there is no one manning the phone lines a perfectly optimised website can be providing useful and valid information about your products and services, helping them conduct their research and putting you in the prime position when they are ready to buy.

Branding – SEO helps improve brand awareness. People are more likely to move forward with a company if they have an online presence that fills the searcher with trust. By showing up where users expect you to be and having a great online reputation you can earn that trust.

Relevance – Search engine marketing enables brands to reach the audience that is most likely to be interested in their products or services. This can be contextually, where results are based on what the searcher is particularly looking for or location based, where your audience is at the moment of time. Both of which add to why SEO is so important for business.

Reach – According to UKOM in September 2012, over 42 million individuals in the UK where online, that is 69.4% of the total population and on average people spent 25:44hrs online.

why seo

Creativity – Search engine optimisation offers businesses and marketing teams a limitless creative canvas to attract and captivate their target audience through multimedia: video, audio, imagery, text, all of which can be used to drive customer engagement.

Long Term Benefits – A print advert, a direct mail campaign, a radio advert once delivered is gone and if your target audience miss the advert there is little chance of them finding t again. If you have a website that is optimised for targeted keywords that drive traffic on a daily basis you will have the opportunity to engage potential clients on a day by day basis for years to come.

Competition – in most cases doing something because everybody else is doing it is not necessarily a strong argument. However if a business is serious about generating  a healthy supply of leads then not being optimised while others in the niche have adopted a local seo strategy, will mean that those leads, prospects and sales will be going straight to those that have made the investment.

Organic – In a recent report conducted by GroupM carried out with Nielsen, Evaluating the Search Marketing Landscape, it was found that only 6% of clicks were from paid search while a massive 94% were from searches in the organic listings. This in itself highlights why SEO, and having your business listed for key terms related to your business and niche in the organic listings, is so important for business.

Accountability – Unique to the internet is the ability to show the entire customer journey: the number of sales, newsletter sign ups, the number of times people click on your listing in the search engines, where they go, what they interact with and much, much more.

All of this information can then be used to work out where to target your efforts to increase conversions.

Although it can be difficult to justify spending money on something that doesn’t yield immediate results and comes with few guarantees, it’s important to realise that SEO is a lasting investment and can be a fundamental part of your lead generation strategy moving forward.

Consumers are using the internet for everything, as the demand for information about products and services continues to increase and the numbers of ways people can access the information evolve, search engine optimisation is not going away. In fact the need is only going to get stronger. So instead of asking why improving SEO is a good investment, maybe you should be asking yourself why didn’t we invest in SEO sooner?

Getting Your Keyword Match Types Bang On!

Getting Your Keyword Match Types Bang On!

keyword match typeGetting Your Keyword Match Types Bang On!

On a recent blog post Deadly Mistakes Made When Conducting SEO keyword research, there was a comment mentioning the differences in keyword match types. This is a valid point and is something that many people fall foul of, so it only seemed right, fair and honourable to discuss in greater depth what Google Match Types are, how they can have a negative impact on your SEO campaign or, if selected correctly, can greatly increase the return on your pay per click marketing investment.

What are Google Adwords Match Types?

When doing your keyword research, Google Adwords not only allows you to choose the keywords that you wish to rank for in search, but also gives you tools to help you understand how general or how targeted you need to be.

These tools are called keyword matching options. There are four different types of keyword matching options that will allow you to focus your keywords better and thus return greater results for your Google Pay Per Click campaign

Broad Match keyword targeting

This is the default option when you select a keyword you are targeting. The broad match means that whenever a search is made that contains all of your specific keywords, in no particular order, your advert will be shown.

Let’s go with the keyword term Hand Made Jewellery.

Now, if someone were to type in to Google

“dolls jewellery”

“second hand jewellery”

“Jewellers”

Your advert would be shown for all of those searches. Now you might feel that the people who see the ad will be relevant and they may be, but the chances are that the people who may click on the ad have no commercial intent what so ever and therefore will not purchase anything from you and cost you money.

“Phrase Match” Keyword Targeting

This option means that your ad will only be shown if your keywords are searched for in the order you have written them. Your ad will still appear if other keywords are present in the query but only if they are in the correct order. Phrase match narrows your reach by preventing your ad from showing on irrelevant variations of your keyword.

Ad will appear for the query:
used hand made Jewellery
buy hand made Jewellery
antique hand made jewellery

Handmade jewlerry

Ad won’t appear for the query:
Jewellery made by hand in China
hand Jewellery made for babies

Dog Jewellery made by Hand

[Exact Match] Keyword Targeting

This option means that your ad will only appear when your exact search phrase is show with no words, before, after or in between.

Ad will appear for the query:
Hand made jewellery

Ad won’t appear for the query:
Jewellery made by hand in China
hand Jewellery made for babies

Dog Jewellery made by Hand

Used handmade Jewellery
buy hand made Jewellery
antique hand made jewellery

Adding exact match to your keywords can severely limit the reach your advertising gets however on the positive side if you have a keyword that is proven to convert after testing; then exact match keywords can be highly profitable.

-Negative match Keyword Targeting

This option is used when there are specific keywords that you do not want your ad to appear for. Most businesses use the word “-free” as negative keyword to minimize the number of customers looking for free products and again costing them money by clicking on the adverts.

Embedded match Keyword Targeting

Is probably the least known and most underused match type on Adwords. The function allows you to prevent your ad from appearing in relation to certain phrase or exact matches.

For example, let’s say your business sells Amazon kindle accessories but not the Amazon Kindle itself you could use the embedded match option of a negative keyword and exact match on -[Amazon Kindle]. This way, the advertiser’s ads appear for Amazon Kindle Jackets and Amazon Kindle Keyboard, but not for the exact match Amazon Kindle.

The correct usage of these keyword match types can help you reduce your unwanted and unprofitable clicks, which will help to increase your return on investment from your pay per click campaign.

Will Organic Search Engine Optimisation Benefit my Business?

Will Organic Search Engine Optimisation Benefit my Business?

Will Organic Search Engine Optimisation Benefit my Business?

organic search engine optimisationOrganic Search engine optimisation, or SEO for short, is the process of making a website more relevant to search engines. The desired result of SEO is to get your page to appear higher up the organic search rankings. The higher a website or a page ranks in the search engines, the greater the chances of that website being visited by users.

34% and 63% – These percentages represent the number of all people that click on the first search result in Google and the overall number of people who click on the top three organic results respectively.

If you look at a standard Google Search Engine Results Page (SERP), down the left-hand side of the page you will see what are known as the natural search optimisation listings or organic listings. These are the search results that the search engine thinks are the most relevant to the search term that you typed, in descending order of importance.

pay per click advertising

 

Does having a website mean my business is guaranteed relevant traffic from the search engines?

Despite everything you might have been told having a website for your business does not guarantee that you will get any traffic from the search engines or more importantly get any leads or customers through your online investment.

The simple fact is that to get any return on investment from your internet real estate you have to constantly update and improve in order to attract the attention of the search engines and more importantly targeted clients who are in need of your business services.

So rather than sitting back and letting your online real estate become a liability, follow these five reasons that you should implement an organic search engine optimisation campaign, that turns your website into a lead generation asset for your business.

How can your business benefit from organic search engine optimisation?

1. The results are Low cost.

Providing you understand the complexities of SEO and have the time and resources to publish and promote valuable content then the prime listings are within reach.

The problem is that most of the prime spots or keywords that have commercial importance have already been taken by organisations and they protect their property by dedicating resource to make sure they remain there.

2. Increase in Traffic

As suggested above being higher up the search listings will naturally result in more traffic.  The simple fact is that as humans we are naturally lazy and this means that we click on the results are presented to us rather than scrolling through page after page.

3. Improve brand credibility

Psychologically the higher up the search engines your business is listed the better it looks for your brand or image. The reason being is that everyone knows and trusts Google to provide them with relevant and respectable results. Therefore by simply occupying results on the first page you are gaining respect in the eyes of your customers and improving your online reputation management.

4. Increase Leads

Plan your search engine optimisation campaign correctly so that when a user lands on a specific page then there will be the opportunity for them to contact your business. This could be as simple as including a place where they can leave their email address meaning that you gain a lead or get a sale for a related item.

5. Promotion that does not sleep.

Having a well optimised web presence means that regardless of your office being open for business or not you still have a willing and able “sales person” available to answer questions, direct queries and win new business.

Utilising effective organic search engine optimisation can be the difference between your website becoming the best sales asset your business has or earning the reputation of being as useful as a chocolate fireguard!

Your customers are online, the chances are they are searching for your products or experiences so make your website is your greatest asset and make sure they find you through organic search engine optimisation.

To find out exactly how we can help you position your business online, increasing website visits and growing sales then contact us today on 0161 850 4413.