20 Blog Ideas for Professional Services Firms That Drive Engagement
If you have a website then regular blogs with clever Keywords optimised for Search Engines are exactly what you need in order to raise your business profile and attract interested new readers to come knocking at your door for more advice.
Starting a blog can be fun, enlightening for you as a business owner and may even prove to you that your subject knowledge is even better than you think it is. But what happens after the first few weeks when you’ve exhausted the initial stash of blog ideas? Quite often Blogging can begin to seem more of a chore – time consuming and not doing anything to directly influence your cash flow.
Thinking of new blog ideas can very often take longer than writing the blog itself, particularly if you’re not a natural writer, or if you struggle with thinking creatively.
Help is at hand! Here are 20 Blog Ideas that with any professional services firm should be able to reproduce for their specific niche
20 Attention Grabbing Blog Ideas
This one should be easy, whatever your profession, e.g. How to floss your teeth, how to seal a bath, how to file your expenses…. It can be recycled as many times as you can imagine!
1. Top 10
Think of a relevant category and off you go! It could be 10 reasons to visit the optician, a top 10 product review, 10 facts on teeth whitening, 10 customer testimonials, 10 herbal remedies, 10 proven local business marketing tips
A day in the life of…
This could be a typical behind the scenes day, or a day when you’re at a special event. You could get each member of your staff to write about their day, or ask a customer to write about their experience with your firm.
Questions you should always ask
This is a great one for building relationships with new clients as it shows you’re thinking the way they would be thinking. Whatever your business, think about the all important questions that differentiate good firms like your own from the not so reputable ones.
Why you should always use a XXX
Any well qualified professional should be able to explain why their services are important, but it may be less obvious to your average member of the public. For example, why do you need a registered gas fitter to remover a boiler? Why should you use proper tools?
What’s in the news
How do current events relate to your industry? As an accountant you could write about tax changes, Dentists could write about dental care for under privileged families, beauty salons might want to blog about celebrity make up. The great thing about news is there is more new news every day!
Frequently asked questions
What questions are you always answering? Why not write a blog for each one? This allows you to cover each question in much more detail than a typical FAQ page allows. E.g. What will search engine optimisation do for your business?
If something has you ranting and raving, then blog about it! Even if it isn’t 100% to do with your business you can probably find a way to link it back to something relevant. Opinions should be easy to write, because it is your own opinion and you don’t necessarily need too much research unless of course you want to back it up with fact.
What XXX Accreditation means
People know to check that the people they’re hiring or working with are qualified, but what does the qualification actually mean? Take the time to break it down for your customers in layman’s terms so that they know the difference between different levels of qualification and what it might mean to them as a customer in terms of what you can provide for them.
New Trends to be aware of
You won’t stay successful in business for long if you don’t know what’s around the corner! Likewise, customers are always interested to know what else you might be working on, what else might benefit them and changes that may affect them in the future. By providing your readers with this information you’re proving that you know your industry, and you’re giving them less reason to seek out the information elsewhere.
Every business has seasonal fluctuation, whether it’s a sales peak before Christmas or a quiet spell during the summer. Talk about how the different times of year affect your business, or different jobs that you have to do throughout the year. Perhaps you could have a monthly update or offer that you blog about?
Worst mistakes made in your field
This could be another way to make you look better than the competition! Highlight things that are often done wrong and prove how you can do it right.
Are there any old wives tales about your trade that you could dispel? There are plenty of urban myths about many professions that people like to believe, use your blog ideas to set them straight.
The possibilities for this type of blog are huge, and it does fit in any niche. Top tips on organising your tax return & expenses, getting your vehicle ready for winter, why an online presence is so important – 9 top tips to maximise yours, the best morning workout tips. Use your expert knowledge to think outside the box!
Review of Tools / Accessories
If there is a certain software that you use for your job, then write review! Likewise for books you’ve referred to, or tools. You might have found a great gadget that really makes your day easier, so why not tell everyone else and make their day easier too?
Now and Then
What techniques have changed in your industry over the last few years? By writing about how things have moved on you are again demonstrating your expertise in the field and that you have kept up with trends. This is important as customers like to know you are well informed
Have someone from outside your business write a blog for you. This could be from a complimentary business, or someone who has a specific area of expertise, or even just a one off subject that you feel might be relevant to your readers. The guest post might also encourage new readers to your site if your guest blogger is already an established writer on their own site.
Talk about upcoming events that you’re involved in. You can build interest with your readers to get them involved. Maybe you could introduce special offers or new product launches.
Combine old posts
You’ll find after you’ve been blogging for some time that certain themes work better with your audience, or that some topics deserve to be covered more than once. There’s nothing wrong with chopping and changing some of your older blog ideas to refresh them for new readers, just make sure that you are adding sufficient new content as well.
Specific area of expertise
Break down every area of your work into different blog ideas. You’ll probably find at least 10 things to write about! Yes, some may be more detailed than others but it will all be relevant and interesting to different people. If a job is worth doing, it’s worth writing about!
So what are you waiting for? Get blogging!