Why Your Business Need to Focus on Online Marketing

Why Your Business Need to Focus on Online Marketing

Do you win any new customers via your website?

If not, or if you’ve never even attempted any online marketing then you’re most likely missing out on a huge chunk of your potential customer base, even if you think that offline marketing suits you better.

 

If you’re not convinced then let’s take a quick look at the numbers:

  • Facebook has over a billion users.
  • Twitter has over 600 million accounts
  • People spend more time on social networks than they do on email.

 

There is no longer any reason to choose online marketing over mainstream marketing because online is mainstream, and being more visible online means more people will find you.

 

No matter who your ideal customer is, they will be online and looking for places to spend their time and money. By making sure your website is drawing people in, particularly people who may not know they’re looking for you, then you can ensure that you’ll be tapping into a new, steady stream of customers.

 

For many small to medium business, traditional offline marketing can seem expensive and slow. Anyone who has ever priced up the cost of direct mail, or placed an advert in a local paper will know this first hand! A huge benefit of marketing Online is that you can create smart, expensive looking campaigns to rival bigger competitors, and ensure that those campaigns are seen by the people that matter in a much more targeted way than any offline advertising can manage.

 

Another advantage for smaller business owners is that people respond well to the personal touch. This is something that many larger organisations can’t match online and means that smaller businesses often have the advantage when it comes to building relationships online.

 

With that in mind, here are some other great reasons why Online Marketing is something that will work for your business:

 

New ways to connect with your market

Even a long established high street business will be able to find new customers online. There are always people who have just moved to the area, or who never go down that street who may never have seen or heard of your business. By establishing a strong online presence your business can appear in local searches, and be visible to a whole new set of prospects.

 

Build Trust

Ultimately, people always choose to do business with people they know. By using social media sites or your blog to build up a good online presence you will be able to build up relationships with people who may never have been to your office or picked up the phone to you. A surprising number of people will be reading your updates, and when the time comes for them to spend their money your business will be top of their mind as they’ll have seen you online.

 

Create Value

It might go against the grain of traditional marketing, but giving away content online is a great thing to do to build long term customers. The more information you provide, the more you will be seen as a source of knowledge and a trusted source or provider. People will start to associate you with being a great resource of information, and will come to you for information rather than your competitor.

 

Provide up to date information

There’s nothing worse than visiting a business website and seeing that it hasn’t been updated for 6 months. It’s like visiting the doctor’s waiting room and all the magazines are a year old. It makes it look as though you don’t care! By being active online you’re showing your followers that you are active in business. Stay relevant by commenting on recent news articles that relate to your business, or send out news of special offers, new staff members or customer testimonials.

 

Capture Data

Your website should be like a 24/7 shop – always open to serve your customers. If someone is browsing your site but isn’t yet ready to buy, you should tempt them with a free giveaway in return for them leaving their email address. This means that the potential customer leaves your site and has something educational, fun or useful to remind them about your business, and you have the details of that customer to try and tempt them back again with your next great offer.

 

Instant Feedback

Again, the internet is always on, and people are always there using it. If something isn’t working then you can very quickly get an idea of this and make changes to see if you can achieve better results. You can also get actual feedback from customers. Use online questionnaires to ask about the service people have received, or to see if they found what they were looking for. This type of feedback can be very valuable for finding out what works and what doesn’t work for your brand.

 

Trackable

Everything that you do online can be monitored and tracked. This is great for business purposes as it means you can get a very clear look at how your online investment is working. Everything from the number of website visitors, to where they came from and how many of them called you can be tracked. For many business owners there is a lot of risk in spending money on marketing endeavours and just seeing how it goes. With online marketing this is not the case – you can see everything.

 

For those of you who like to try and manage your own campaigns, there are tons of resources out there to help you learn the basics, many of which are either free or very cheap. If you’d like to know more about how to get your website working harder for you then download our free guide, Websites that Sell.

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What Will Search Engine Optimisation do For Your Business?

What Will Search Engine Optimisation do For Your Business?

search engine optimisationThe answer is what do you want search engine optimisation to do for your business?

Do you want your business to be seen as a market leader, to dominate the niche, to have your business stand head and shoulders above everyone else, or to be the first point of call in your local area?

If the answer is yes to one or all of those questions then you need to have a search engine optimisation strategy in place. To help you understand why this is so important we are going to outline a typical search.

Let’s say you are looking for a Financial Advisor.

You enter that search term in the search box and you are then presented with a list of options. Which one do you click on? The answer is more than likely the first one, because we assume that this is the best possible option because it is placed at the top of the page.

If that option does not satisfy then we move on to the next one and the next one and so on.

As a rule of thumb search engine users will typically click into the results that appear at the top of the list on the first page and then work their way down. That is why the first page of the search engines is considered to be the hottest real estate on the internet and why many organisations invest tens of thousands of pounds for an SEO company to get their brand to appear at the top of the search engine results pages.

  • 34% of all Google users click on the top organic listing in Google while 66.7% of all users click on one of the top three links.
  • 93% of all online activity starts with search.

search engine optimisation

Now that you have an insight into the importance of how using search engine optimisation for your business could help you increase visibility and attract new, as well as existing customers, to your website we are going to explain what SEO actually is.

What is Search Engine Optimisation?

Search Engine Optimisation is the process of making a website more relevant to search engines. The desired result of SEO for business is to get your page to appear higher up the organic search rankings. The higher a page ranks in the search engines, the greater the chances of that website being visited by users.

This is because the search engines have no inherent way of finding your quality work and more importantly, no way of making it visible to the searching community unless you market this content correctly.

When publishing a new website, blog, or any content on the internet, you need to let the search engines know. If you don’t then your content will will get drowned up by an ocean of competing pages.

The most widely used search engines are Google and Bing so it is widely recommended that you submit your site to those search engines. It is a simple process that should take no more than a few minutes and it is important because if the search engines do not know you are there then they will not consider your content for inclusion in the search rankings.

What can you do to improve your search engine results?

There are many other actions that you need to take in order to fully optimise your website for search engine results. For instance you can tailor your content to be specific to the search terms that users are looking for with relation to your product, brand or service.

Keyword Research

This is known as keyword research, in other words, identifying the terms that people are using to search for your business services. At Big Thinking Online we use our experience to position you in the most relevant and commercially viable places possible.

Once the correct keywords have been identified they need to be strategically placed so they can be found by both robots and humans.

Just adding the words “Online marketing services” ten times throughout your copy will not mean the search engines will correctly identify that content.

The keywords need to be placed in positions that they search for, much like a human reader scans a document looking for specific areas of interest, so does a search robot. Big Thinking online will place your keywords where the robots expect to find them.

Once you have a correctly search optimised page we will make sure that page gets found by alerting the search engines that there is new content to be consumed.

Off Page optimisation

You have to think of any web page as an island, unless you build bridges or forms of communication then nobody will find your business. This is where offsite optimisation techniques come into play. The more links coming into your site, the more popular a destination it is deemed to be and the greater the traffic flow.

Offsite optimisation strategies that you can employ to increase the popularity and authority of your pages include: content marketing in the form of press releases, articles, seo optimised copywriting and social media. All of these activities provide a natural link building strategy that over time and with regular maintenance will help increase your organic search engine ranking.

Local Search Engine Optimisation

Having a first page ranking is all well and good for your business, but what about having a prime spot on the first page when members of your local community are in need and searching for your services. What impact would that have on your business?

The truth is it can be huge and this is where we can help you get more local customers to your door with local business seo  solutions.

When a user types in “search query and city name” for example “solicitor Manchester” Google will show a map (highlighted in orange below) outlining the main results, that it knows about, a description and a link to their Google+ Business Page.

local business seo

Since Google introduced Google Local Business Center these listings are becoming more and more prominent in the first page of the search engine results pages. They are visual and result in a large number of click through rates from search users.

We can provide your business with a well optimised Google Places for Business and Google Map, that attracts local customers when they are in need of your service the most. In return, more local clients could mean quicker turnarounds and increased revenue for your business.

Internet search engine optimisation is BIG. If you plan to capitalise on the growing number of people in need of your business services then Search engine optimisation is a vital part of your marketing mix.

If you want to learn how your business compares to your local competition, enter your telephone number below to get a FREE report that reveals exactly where Google ranks your business for keyword related terms.

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