25 Reasons Why You Should Have a Mobile Friendly Website

25 Reasons Why You Should Have a Mobile Friendly Website

25 Reasons Why You Should Have a Mobile Friendly Website

Just because your regular website doesn’t have Flash on it, doesn’t mean it’s a mobile friendly Website. A mobile Friendly website needs to be carefully planned to make sure that users viewing your site on a smaller screen or over 3G can get access to the important information that they need without compromising their user experience.

This may take a little investment, or some time spent redesigning things slightly and if that’s the case don’t be put off! Mobile usage has risen steadily over the last few years and now represents too large a chunk of the market to dismiss.

This isn’t just my opinion, here are 25 reasons why you should have a Mobile Friendly Website

1. Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months) (The Next Web)

2. 1.08 of the world’s 4 billion mobile phones are smartphones (Source: Hubspot)

3. Apple and Android represent more than 75% of the smartphone market (Source: Hubspot)

4. 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010 (Source: Hubspot)

mobile friendly website5. 29% of mobile users are open to scanning a mobile tag to get coupons (Source: Hubspot)

6. 39% of instances where a consumer walks out of a store without buying were influenced by smartphones (Source: Hubspot)

7. 91% of mobile internet access is for social activities, versus just 79% on desktops (Source: Hubspot)

8. Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile (Source: Hubspot)

9. QR code scans increased 300% in 2011 compared to 2010 (Source: Hubspot)

mobile friendly website10. The average tablet user spends 13.9 hours per week with the device (Source: Hubspot)

11. 73% of smartphone owners access social networks through apps at least once per day (Source: Hubspot)

12. There was 103% growth in website traffic from smartphones from 2011-2012 (Source: Hubspot)

13. US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device (Source: Hubspot)

14. There are currently 6 Billion mobile subscribers worldwide (Source Digital Buzz Blog)

mobile friendly website15. This equals 87% of the world’s population (Source Digital Buzz Blog)

16. China and India account for 30% of this growth (Source Digital Buzz Blog)

17. There are over 1.2 Billion people accessing the web from their mobiles (Source Digital Buzz Blog)

18. Over 300,000 apps have been developed in the past 3 year (Source Digital Buzz Blog)

19. Google earns 2.5 Billion in mobile ad revenue annually (Source Digital Buzz Blog)

mobile friendly website

20. 38% of our daily media interactions are on smartphones (Source: Hubspot)

21. 80% of searches conducted on a smartphone are spontaneous. (Source: Hubspot)

22. 59% of smartphone shopping is done at home, while 41% is done out of the home (Source: Hubspot)

23. 30% of shopping-related content accessed on a smartphone is driven by search. (Source: Hubspot)

24. 12% have looked for deals on social media sites using their smartphones (Source: AllTwitter)

And just in case the first 24 facts aren’t enough to convince you, I’ll leave you with this final thought:

25. There are more devices connected to the Internet than there are people on Earth (source: AllTwitter)

You can find out more about setting up a mobile friendly website here.

Digital Just keeps on Growing – Are You Taking Advantage?

Digital Just keeps on Growing – Are You Taking Advantage?

Digital Just keeps on Growing – Are You Taking Advantage?

digital advertisingAccording to the latest advertising expenditure report from the Internet Advertising Bureau UK (IAB), conducted by PWC, advertising on the internet and mobile phones increased by 12.6% to a record six-month high of £2.59 billion in the first half of 2012– up by over £294 million from £2.30 billion in the first half of 2011.

 

Here are some of the stand-out numbers:

  • UK digital ad spend grows 12.6% to £2.6 billion in first half of 2012.
  • Video ad spend is up 43% to £69.8m.
  • Mobile ad spend is up 132% to £181.5 million.
  • Mobile Search grew like-for-like by 152% to £131.6 million – accounting for 72% of mobile ad spend.
  • Banner use or Display advertising in social media is up 36% to £134.2m
  • FMCG joins Finance as biggest digital display advertiser – the two sectors combined now account for nearly one third of the UK digital ad spend.
  • Paid for search marketing such as pay per click, increased 15.9% to 1,527 million from £1,318 million.

Yes, we are all aware of how economically the UK (and it seems the rest of the developed world) is still on its knees, however these figures show that people and businesses are investing in growth  by leveraging technology and the growing consumer demand for social and commercial interaction with businesses on line.

 

The dramatic growth in advertising spend could not and would not occur if the demand and the results were not there. Big businesses are capitalising on these trends and that is reflected by the fact that the FMCG has joined Finance as the big spending sectors.

 

As a small business owner you may be thinking this is not relevant to you in the slightest, but in fact it is. If large FMCG and Financial Services firms are investing heavily in advertising online it means it is working. Not just working, but providing results and a healthy return on investment or else they wouldn’t be doing it at all. In the past businesses may have shied away from online advertising, but with increasing reach and more and more analytics available to test and track results there is no excuse why businesses shouldn’t be making the most of a route to market that has still got a long way to grow.

 

Digital advertising such as display, mobile and search, keeps on growing and as the consumer becomes increasingly more connected it is likely to keep on growing, becoming more and more profitable for those that are taking advantage of this massive trend in consumer behaviour.

Mobile Friendly Websites – How to Optimise Your Website for Mobile.

Mobile Friendly Websites – How to Optimise Your Website for Mobile.

Mobile Friendly Websites – How to Optimise Your Website for Mobile

mobile friendly websitesToday, web content is increasingly being accessed via hand held devices. As such, businesses that are looking to capitalise online should look to offer users a mobile friendly website that is fully optimised for mobile usage.

  • Smartphone penetration reached 45% in the UK
  • Tablet usage increased as a percentage of total population to 10% in the UK
  • The average user spends 24mins 49 seconds a day surfing the internet from mobile

Source

With point and click being replaced by touching and swiping on many advices, you can take advantage of the various ways that mobile users interact with your content, but you must first ensure that all potential areas of frustration are removed or else the user will simply leave your site and log on to your competition.

Top Tips for Making Your Website Mobile Friendly

Look at the statistics.

It may be the case that your target audience is more senior. Statistics suggest that the number of mobile users over the age of 65 is still quite low, therefore any mobile optimisation strategy that you undertake for that demographic may have little impact. On the other hand, if your target audience is in the age bracket 16-24 then creating mobile friendly websites could result in a great return.

You can determine the level of demand and identify the type of phone penetration, e.g. Blackberry, Symbian, Android or iPhone, by examining your website statistics. Focus on developing your website for the platform that has the largest reach first.

Consider users using tablet devices

People using tablet devices are more than likely to be in an environment that will give them more time to browse, digest and interact with your content than mobile users. They will happily view videos and wider content than a rushed mobile user who requires a trimmed down version. That being said, the user experience for the tablet user should still be simple, touch-friendly and easy to navigate.

Check how your website appears and functions on your own phone

If you navigate to your own website on your mobile phone, what does it look like? Is the experience good, can you easily navigate between pages and click on buttons? Is your contact information clearly visible? Can you click to call your phone number? All of these things when included on a mobile optimised site can drastically improve the effectiveness of your website on mobile browsers.

You could also check out how your phone works on other devices by testing it on a number of online emulators that give the experience a user would experience on different mobile devices.

Strip away the fat.

Mobile is lean, you want to strip away any unnecessary graphics and content and consider how to make the site easier to view and navigate.

Check how your mobile phone looks across multiple browsers.

Just like traditional internet where people may choose to browse via Internet Explorer, Google Chrome or Firefox, there are many different mobile browsers that people can use depending either on the device they have or personal preference. You can check on how your website looks in different browsers by using a tool such as browsershots.

Avoid extensive use of Flash.

The name of the game with mobile is simplicity. By avoiding any excessive use of flash you will minimise the risk of delaying page response or displaying error messages.

An increasingly relevant part of digital enterprise today is mobile. Furthermore, as Smartphone ownership and usage continues to rise, so will the demand for mobile friendly websites. Take the time to consider how your business is being affected by the ever growing trend.

Smart entrepreneurs and business owners know that mobile usage is an opportunity to be exploited and embraced in order to grow and enhance the way paying customers can interact with them.

Are you taking full advantage of the mobile opportunity?

Website Optimisation – Make it to the Top in 10 Easy Steps

Website Optimisation – Make it to the Top in 10 Easy Steps

Website Optimisation in 10 Easy Steps

website optimisationAs a business owner who is looking to leverage the power of the internet to increase sales and drive revenue your aim is to get your web pages listed on the first page of search results, which with many thousands and often millions of competing search results appearing for any given term, is a tough, tough task. As Google receives the lion’s share of the all search queries, a techradar.com report, showed that during May 2012, Google took a 91.17 per cent share of the search market in the UK, this post will focus on website optimisation strategies that you can employ to improve your business standings in search and the results it brings.

10 Website Optimisation Techniques for Prominence in Google.

1. Content is, and always will be, King.

A bulk standard five page website, that consists of home page, about us, products and services, FAQ and contact us, is not good enough to deserve to be placed in the search results pages for anything other than your name. If your internet presence is simply there so people can find you when they search for your name then that is all it is good for. If you want to appear for keyword ideas related to your business then you need to start thinking about publishing content that deserves attention.

This means publishing content related to your business and your industry such as what benefits your business and services can provide for potential customers, or helpful advice on how to get the best out of your products and services. This content needs to be published on a regular basis so that the search engines see that you are attempting to give the user the best possible search experience.

The search engine algorithms are constantly being updated; between 500-600 times a year, each time introducing new methods on best practice website optimisation. However, the one thing that never changes is the search engines require quality content. So be sure to have good, well written and unique content that focuses on your target audience and is optimised for search using keywords.

2. Links are Queen

If content is King then links from high ranking authority sites are Queen. You want to build a network of links back to your site with your keyword phrase as the link. But remember, if there is not a good reason for that site to be linking to you, then you don’t want or need the link as it will actually go against you.

Off page optimisation and link building is important because without links and references back to a web page then it is known as an orphan page, it is alone and no one knows it is there. As far as the search engines are concerned, no-one cares that it is there.

Once the search engines can see that you have relevant links pointing back to your domain and to other pages deeper into the site it will pay more attention as it sees these links as a citation that the content that you have written is of value and therefore will reward you with higher positions in the search engines.

3. On Page Optimisation

As a web user if you search for “red potatoes” and you click on a result you expect to find an article about red potatoes. The first thing that you may look for is the phrases red potatoes in the title

“The origin of red potatoes”

“Red potato recipes”

“12 varieties of red potatoes”

These articles from initial point of view are of relevance, an article titled “the potato famine” may not be relevant to your search and therefore will be placed further down the search engine results pages (serps)

The title is just one of many different criteria such as the liberal use of the keyword phrase throughout the article to remind people of the relevance of the document that search engine look for, click on the following link to find out more about on page optimisation

4. Don’t be vain

Unless your company is Nike or Audi, people are not going to be searching for you by name; they are going to be searching for you by what you do. If you need to include your name put it at the end of the title tag giving your keyword term the more prominent position.

5. Think Long Tail

The chances of ranking for the keyword “SEO “are very, very slim. In fact with 887,000,000 other pages competing for that keyword you probably need to be a genius and have millions of pounds to spend. Instead, choose a long tail keyword phrase that is more exact e.g. “improve search engine ranking”. Then you will find less competition and a more specific audience.

Experian Hitwise research shows that nearly half of all searches conducted in the UK in July 2012 used three or more words. source

If website optimisation for keywords and phrases related to your industry is what you are trying to achieve then go after targeted long tail keywords. Yes there will be less searches but equally there will be less competition and the searchers will be more qualified.

 

6. Think Local

For businesses with a physical storefront or presence, consider using local modifiers within your targeted keywords or phrases. Over 20% of all searches are conducted by people looking for a local product, service, news item or event. So, if your business has a catchment area make sure you include local modifiers when thinking about website optimisation in your key phrase. Instead of “SEO consultant” you may have “SEO consultant Altrincham” to help local searchers find you and reduce the competition.

7. Keep it fresh

The latest Google algorithm update gives more credibility to recent content. That means if you have a static website then you need to consider adding a blog to your website and more importantly producing quality content regularly. The more targeted content that you produce, the greater the chance you have of inciting customer engagement, attracting visibility by search engines and converting those visitors into partners for your business.

Don’t compensate for quality when producing content. It may be tempting to produce vast amounts of content just to get your name out there but this will only hamper your progress. If time is short and for most business owners it is, focus on producing one piece of top quality content a week and maximising the potential of that content by promoting the hell out of it and getting it in front of as many targeted eyeballs as possible.

8. The customer always comes first

Some of the older website optimisation techniques were put in place to trick the search engines into believing their sites were the most relevant in order to get a better position in the serps.

Google is really smart and some of the tactics that used to work no longer stand a chance against an increasingly intelligent system.

Website optimisation is not about beating the system. It’s not. It is about providing an excellent user experience in accordance with the guidelines given by the search engines.

Many companies believe that website optimisation is about beating the system. It’s not. It is about providing an excellent user experience in accordance with the guidelines given by the search engines.

website optimisation tweet this

Google’s aim is to provide the ultimate search experience allowing users to find more relevant information, spend more time on the internet on sites that Google can show adverts to and thus make more money.

If your site interests people then Google will become more interested in your site. Think about satisfying your customer first and Google will love you for it.

9. Technical accuracy

Sticking with the user experience of the customer when thinking about your website optimisation, technical accuracy needs to be considered. An example here would be to use Google Webmaster tools to identify any 404 errors (these appear if a page is no longer available or the link pointing to the page is wrong) and habitually 301 redirect those URL’s to a working web page that is most relevant.

There are many other things to take into consideration, for example, mobile accessibility, submitting a sitemap and load time of your website. Although this might sound daunting and time consuming, the ultimate goal is that if all of these aspects are taken into consideration and ticked off then the user will have a better experience. And yes, you guessed it the search engines will be happier with your site.

10. Be Social

Make your content easy to share and encourage engagement from your audience. The search engines look for social signals that your content is truly adding value to your following. If people take the time to share your content to their online following then it acts as a citation that your content adds value.

After all that we come back to the same point. Content is King -if you write quality content, structured in the correct manner that educates, entertains and informs your audience you will develop an engaged community that shares your material, resulting in the search engine spiders rewarding your efforts.

Think of it as a snow ball effect, the snow ball doesn’t have to start of big but as it rolls down hill it gets bigger and bigger and takes a life of its own. Just like your site or blog, the more and more content you add, the more links you will attract, the larger the number of comments you will receive, the bigger the number of visitors to your blog and as a result you will improve search engine ranking for your site or blog naturally and then all you need to worry about is converting those readers into revenue for your business.

Website optimisation is about providing a great experience for the searcher. That means if the user finds your site relevant to the search term, they spend time looking at what you have to offer, clicking through to multiple pages, interacting with your website and brand by leaving comments and sharing your information on social media then in the eyes of the search engines, your site is worth sending more people to.

Share with us the methods of website optimisation do you use to attract targeted clients to your website by leaving a comment in the box below!

Mobile Web Development is Coming of Age – Are You Ready?

Mobile Web Development is Coming of Age – Are You Ready?

mobile-website-development-manchesterA recent 2012 PewInternet report stated that almost half of mobile phone owners and three quarters of smart phone owners use their phones to get real time location based information. This was up 55% from when the question “Do you ever use your mobile phone to get directions, recommendations, or other information related to your present location?” was asked in May 2011. source

That is a huge increase and one can only speculate that over time the demand for location based information will continue to increase rapidly due to the proliferation of smart phones, the commoditisation of data plans across the mobile networks and of course the adoption of social media into our everyday lives.

Why is Mobile Web Development so exciting for businesses?

As a business owner it means there are now even more ways to keep in touch with clients new and old, share news, information, offers and reviews on things we like, in effect humanising brands.

How can you benefit?

The potential for business growth is huge. Knowing that more and more people have the capacity to search, find and act upon mobile searches means that, as a business owner, putting yourself in a position to capitalise on these growing mobile web development trends is a must.

mobile web development

What should you do?

There are several things that a business can do to ensure its position at the forefront of mobile search.

1. Claim your local listings

There are a multitude of sites on the internet that list local businesses. The most prominent of all, due to its worldwide positioning and the fact that it drives the most traffic is Google.

Google’s local business listings allow businesses to not only put themselves on the map, but to actually bring that map to life. Think of the old saying, “it is not a house, it’s a home”. Google’s listing is not a sterile, fixed environment; it is dynamic as it allows you as the business owner to update your profile on a regular basis and more importantly it allows for the end user to interact with you too. Meaning you can really highlighting to others how great your experience really is.

Click on the following link to learn more about Google places!

2. Monitor your online reputation

With the ease of access to platforms where users can openly speak about what they like and what they don’t like, keeping an eye on what is being said about your business and brand online is a must. One bad review or comment that is not correctly addressed can result in bad publicity and ultimately the loss of business.

Stay on top of things, check your online presence and other internet sites for any mention of your name or your brand and keep the information fresh and up to date.

With 23 million smart phone users over the age of 13, an increase of over 50% year on Year, there has never been a better or more important time to put your business in the prime position to capitalise.

3. Get a mobile friendly website design

With one in five of every search on Google having a location based element, (e.g. Chiropractor, Altrincham) you need to make sure that if a user conducts a search for your business that not only are you positioned in the search engine results pages, but your website is accessible to the end user regardless of what device they are searching for you on.

The fact of the matter is that if the searcher is in an element of distress, and they need a plumber instantly (burst water pipe, Manchester), then if your website does not load quickly and they cannot find your details because your site is not mobile friendly then you stand the chance of losing a pre-qualified customer who was ready to do business.

To learn more about how your mobile friendly website can help grow your business click on the button below.

Mobile report