Tweets Appearing in Google for Brand and Personal Search.

Tweets Appearing in Google for Brand and Personal Search.

It seems that the deal that Google struck with Twitter

back in February this year, to make it easier to show Tweets on search is finally coming to fruition here in the UK.

 

On Friday search results were altered as new additions were being added. Recent tweets where being added to search for Businesses/Brands, individuals and for popular #hashtags. So now not only is your Twitter handle on display, but what you said, and how long ago you said it.

 

Business / Brand Name Search

Big_Thinking_Online

Searches for Individuals

google search for individuals

 

Search for Hastags

Latest tweets for hash tags

 

Why is this happening?

Google wants to present current search results.

Users want instant results and information about what is happening now and the integration between Google and Twitter means that Google’s search results can display up to date results.

Twitter wants more users on the platform.

From Twitters point of view this will mean that more people will sign up for the micro blogging platform as people will find links to twitter in more and more places on the web.

 

What are the benefits to businesses and brands?

Provides additional exposure to companies that have invested in building out their social platforms and developing their audience.

 

It also means that those that businesses that invest in sponsored tweets will get greater exposure. By Sponsored Tweets I mean paying Twitter for their Tweets to appear in other users timelines but also companies that pay celebrities and other power users to talk about their brand.

 

This update also has reputation management implications for brands businesses and business leaders as everyone knows how important it is to stay on top of social media. Now your latest twitter conversations are on display if anyone searches for you.

 

What should you do about it?

In order for this to benefit you the it would be important to keep your social profiles up to date. If the last information that was posted was 12 months ago then it might cause the potential client to ask the question why are they not keeping their information up to date. Can they be trusted to stay on top of my business?

 

Of course there is also the fact that negative opinion from current users of your brand can be highlighted to anyone that searches for you.

 

From an online reputation management point of view the new twitter box takes up a larger amount of space on the search results page meaning that if it can be kept up to date and positive it could be used to great effect to displace any other negative listings that are displayed in search results.

For more great tips on Social Media, download our free ebook, 49 Exclusive Social Media Tips For Business, or check out our Social Media PackagesSocial Media For Business Free Download

Google+ is Growing and Will Continue to Grow!

Google+ is Growing and Will Continue to Grow!

Google+ is Growing and Will Continue to Grow!

Globalwebindex have compiled results that show that Google+ is now the second largest social media platform behind Facebook with 343m users, representing a growth of 27% from the previous year and despite all the negativity that the press have published about it being a ghost town.

Part of this growth can be explained by the fact that Google are, some would say, forcing, others would say, gently persuading, users of its other services to connect their Google+ profiles in order to use certain features.

google + local growing

For starters every time someone opens a new Gmail account they are automatically given a Google+ page. If users want to leave comments in the Google Play store they have to be signed in with their Google+ account, if a user wants to leave a comment in Google+ local for business using the Zagat rating system then they have to be signed in to their Google+ local account, if the user wants to have their real name displayed on their YouTube account they have to be signed into their Google+ account and then there is Authorship. If a user who produces content online wants to make sure that Google knows who wrote that content so spammers can’t scrape and copy the content and out rank you then, you have guessed it, you have to claim your Google+ profile. You want to claim your business listing which incidentally already exists (oops did nobody tell you?). Google created over 80 million business pages in Google+ local for business that are sitting on that are out there on the internet right now, with no images, no videos and possibly negative reviews!? Well, now you know!

Google has made it very clear that Google+ is not just the future but the present of Google.

“Google+ is Google,” says Vice President Bradley Horowitz. “The entry points to Google+ are many, and the integrations are more every day.”

We all know the social layer is important to Google and Google+ is their way to access the bountiful advertising revenue that Facebook is currently enjoying by accessing the personal information of its users. What apps people like, what shops or business services people use, where they are, the people they know. The amount of information that Google can monetise in terms of advertising through personalised search is incredible and that is why they will continue to encourage web users to embrace Google+.

As a business owner the main benefit of Google+ is that, unlike Facebook, Google+ is not ring fenced, it is not a closed community. If you share something on Google+ then it is available in search. And that for me is the monumental difference.

Google is ultimately a search engine, arguably the best search engine, some would go as far to say the only search engine, and so everything they do will be tied to search.

So, if an individual likes an Italian restaurant and on Google+ they leave a positive comment saying how great the meal was and the service was fantastic then when one of their friend types “Italian restaurant” into Google a picture of their friend will appear along with the review that they left. In other words there will be recommendations from people you know, like and trust mixed within the search results in Google.

google+ local

Flip that the other way around. What if your closest friend, someone whose opinion you trust has a bad experience with a local property solicitors, they leave a bad review using Google+. 6 months down the line when you type into Google “solicitor for buying a house” and in the results you see a review from your trusted friend reminding you how poor a certain solicitor is, would you then go on to use that solicitor?

Google+ will integrate into more and more products and searches, meaning that the search results that people get back will be more personalised and tailored, including the thoughts, experiences and opinions of your friends. This will have a HUGE influence over the business and services that an individual uses.

Google+ is not just a social media platform, it is a means for Google to incorporate social into all of their other products and when all of these other products are part of our daily working lives then at some point or other Google+ will be part of what you do, how you do it and more importantly what your customers do.

To find out more about how you can leverage Google+ local to rapidly increase leads and sales for your business contact us today.

Sources

http://www.rappler.com/life-and-style/technology/19091-google-pushing-google-through-service-integration

http://globalwebindex.net/thinking/social-platforms-gwi-8-update-decline-of-local-social-media-platforms/

http://online.wsj.com/article/SB10001424127887324731304578193781852024980.html

How Do I Remove a Page From Google?

How Do I Remove a Page From Google?

How Do I Remove a Page From Google?

As a business owner, when somebody publishes something online about your business which casts your business in a negative light for everyone to see it can be quite distressing. Especially if that page talks about an unhappy experience received by a past client. For most people, the first thing that comes to mind is, “I want this page removed from Google!” and that leads to the question, “How can we get this page removed from Google?”

Contrary to popular belief Google does not own the internet, so when you search using Google you are not searching the whole internet you are searching Google’s stored version of the internet. Therefore even if Google does remove the page from its index then it will still be publically available from other search engines, social media sites or other links that people may have saved elsewhere.

3 Tips on Removing a Web page From Google!

1. Contact the person who wrote the negative piece and ask them to remove it.

If the negative comment is in the form of a review on a local business directory site or a review site then you could reach out to the person who left the review and try understanding exactly what their issue is and more importantly what you, as a business can do to make it better. Quite often people leave negative comments and reviews out of sheer frustration. If you or someone from within your business can reach out to that person and take ownership of the situation then work toward a resolution, that person may be willing to remove their review. You may even get the reviewer to edit the review to reflect the way the situation was handled, how they are now a satisfied client and they would recommend you.

In some cases this may not be possible, the reviewer may have chosen to remain anonymous or there may be action for recourse. If this is the case then you may want to look at the next option.

2. Contact the website owner

If the reviewer refuses to remove or edit their comments then your next step will be to contact the website owner and ask them if they will remove the content.

If the contact details of the website owner are not available then you can use the whois utility. to look up information on domain names.  This includes contact information as well as some technical information such as the domain’s name servers (DNS), to try to uncover details such as the web host and contact them putting forward the reasons why you would like the content removed.

Again this might prove tricky as many website owners are reluctant to move content, especially if the content is true and is supported.

Another reason why this approach may prove counterproductive is that the website owner may publish your request to remove the content. This will mean something that could have been years old will now get fresh content added to it which will increase the relevancy of the content in the eyes of the search engines.

3. Be proactive with your reputation.

Clients and consumers have more and more ways to publish their experiences about your business online. Whether you agree with that or support that it doesn’t matter because that is fact. It is not difficult for a consumer to open a web browser on their phone, sign on to Facebook, Twitter or Google+ and tell everyone they know and the entire internet about your business. It happens each and every day to businesses up and down the country. So rather than sitting back, thinking that everything is hunky dory and waiting for a disgruntled client to talk about your business online and then go into fire fighting mode – “How can I get this page removed from Google?” “Can I sue this person?” – be proactive about your online presence.

The more information you provide the search engines that is relevant about your business the better. Why? Because when someone says something negative then the searching public, your prospective customers and your existing business partners know that the comment is out of character and will simply dismiss it as a one off, especially when they can see all the great work that you do.

Testimonials for satisfied customers, news about the charity work you are doing, stories about new employees, business growth, accreditations; all of this information can be provided to the search engines and if other searchers find it relevant they will like it, comment on it and share it so the search engines will pick up on the relevance and include the results when people search on your business name.

One negative comment, review or web page among 10, 20 or 50 positive stories won’t be something to worry about; it will simply show your business for who you really are. The sooner you start to think proactively about your online reputation and less from a defensive stand point the greater position you will be in when the negative review turns up and the question “How do I remove this page from Google?” may not even need to cross your lips!

Customer Complaints in the Age of Google

Customer Complaints in the Age of Google

Customer Complaints in the Age of Google

customer complaints

In the book “How to win customers and keep them for life”, Michael LeBouef shares the following: A typical business hears from only 4 percent of its dissatisfied customers. The other 96 percent just quietly go away and 91 percent will never come back.

That represents a serious financial loss for companies who don’t deal with disgruntled customers, and a tremendous gain to those that do.

In the past, the 4 percent who are not willing to simply walk away when they feel they have not received the service they experienced may have asked to speak to the manager, filled out a complaint form, gone to the customer service desk or sent a letter to the managing director or owner of the business.

If you have ever left a complaint before you will know that not every business gets back to you. There are also those businesses that instead of trying to understand the cause of the problem look to defend through attacking you and the reason for the complaint, leaving a bitter taste in your mouth.

Now there are far easier ways for disgruntled customers to leave their opinions about businesses and how poorly they have performed, putting pressure on said businesses to view and act up on these complaints because they are made in a public forum.

Sure, you have probably all witnessed complaints and negative comments on social media sites where somebody sends a tweet, or writes a post saying how poorly they have been treated or how the service they received by no means reached their level of expectations.

Well during the release of Google’s latest smartphone, the Google Nexus 4, there have been problems with delivery and this has caused more than one complaint and some severe negative criticism globally across the internet. Rather than bombarding help lines, one savvy user took to the internet and leveraged Google products: Goole docs, Google sites, Gmail and Google+, to highlight the growing concern about communication from the company around the internet.

In short, a basic website was setup, including a register where customers who purchased the Google Nexus phone and were awaiting delivery could leave their details and outline their own problem. The site also included a chronological list of communications sent to and from the MD of Google in the UK, Dan Cobley. Communications begin on the 14/12/12 and are updated when new information is posted. The site also posts updates from the various news outlets that have picked up the story such as: Thenextweb, Gizmodo, the Guardian, techcrunch and businessinsider to name a few.

The original letter to Google can be found here

The majority of people are not going to have the same level of skills as Andy, the man responsible for setting up the register, or the acumen to put together what comes across as a structured and well thought out campaign to get Google, one of the largest organisations on the planet, to take notice and respond.

That being said it is not that difficult to set up, Google has provided everyone the tools to do it. Ironically if you don’t know how to use them then you can simply go to another member of the Google product family, YouTube, search on how to set up a Google website and you will find dozens upon dozens of videos that walk you through exactly how to do it. Then you can use Google tools to share the website across the internet so it has the potential to go viral, as is the case with this!

Credit where credit is due

Not only is credit due to Andy for the campaign but also to Dan Cobley – MD of Google UK for the way in which he personally has taken the time to respond and manage the situation. And if you look into the timings of the responses these also land over the weekend ratifying the fact that Google are working evenings and weekends to rectify the situation.

“We are all working through the nights and weekends to resolve this issue, including the seven points you raise. I can offer an unreserved apology for our service and communication failures in this process. I am optimistic that we will be able to share some positive news shortly, but I do not want to cause any more disappointment by making a commitment until we are 100% sure we can deliver on it. “

We all know words count for very little and it is the action of fulfilling the orders that will rectify the situation but by being upfront and setting expectations that there is no immediate fix, Google are managing the situation well and showing that they do care and that they do function to serve their users. They have admitted to failing the customer and are desperately trying to set it right.

Any Business can be Publicly Criticised

If Google can get called out from behind the ivory towers there is no reason why any business, no matter how big or how small, can receive the same treatment.

So if you can’t or don’t deliver on what you say you are going to deliver, be prepared for the repercussions – Google style!

Pay Per Click Advertising – The Real Cost of a Click.

Pay Per Click Advertising – The Real Cost of a Click.

Pay Per Click Advertising – The Real Cost of a Click.

There is no doubt that pay per click advertising is a very powerful means of positioning your business in front of people who are searching for your type of services. When your customer uses a search engine such as Google to find something, the search engine presents them with natural search engine results, paid results and local search results as appropriate pay per click advertising Paid search results are typically accomplished through a pay per click advertising model where you create your own ad listing that will appear when certain keywords are searched on the particular engine you are advertising on. You pay £X for every “click” you receive on a given ad listing, where X is determined by factors such as

  • keyword popularity,
  • competition of the keyword
  • effectiveness of your ad.

From an inbound marketing perspective, PPC can play an important role in increasing the visibility on the search engines if you know how to leverage it strategically. However, there are many pitfalls and disadvantages that should be understood before relying too heavily on pay per click advertising to drive your business success.

Pay per click advertising offers multiple benefits as a lead generation tool. Used properly, PPC can benefit your business in the following ways;

Ability to target demographics

PPC gives businesses the ability to target who, when and where your advert is shown. You can select the time of day, for example during business hours, or your adverts can be displayed only on the weekends. If you wanted to only show your adverts to women of 40+ who live in the Greater Manchester area then you can. This hyper targeting means that if you know who your ideal client is then you can specifically focus your ad to that demographic, often benefiting from an improved click through, conversion and lower cost of acquisition. As a safeguard you can set a daily budget so that if a keyword slips through the net, generates a lot of clicks and eats up your budget you can remove the keyword from your targeted lists. A key point here is that pay per click advertising is not a set and forget strategy, you need to be prepared to dedicate time to get the right results.

Immediate online exposure

Once you have set up your Google Adwords, Microsoft Adcentre or other advertising account, set your keywords and written an ad then you are away. Once your ad is approved it could be showing on the search engines within 24 hours, often less. PPC is a great way to advertise in the search engines while you are building up your organic listings in the search engine results pages.

More First page Listings

The first page of Google is made up of paid, organic and where appropriate, local search listings. By including Pay per click marketing in your inbound marketing mix your business will get more real estate on the front page, which incidentally is the best place to be for a targeted search term. The more listings you occupy on the first page the greater the chance of a user clicking on your ad or listing, visiting your site and signing up to your offers over those of your competition.

Quantifiable results, allowing you to measure conversion rates and control your costs.

When you use Pay per click advertising there is an array of Data at your disposal: the number of times your ad has been served, the number of times an ad has been clicked, the number of times the click has resulted in a set action.  You can also see the specific keywords that have been searched for and many other factors. All of this data allows your business to strategically target the keywords that convert best for your business, improving your return on investment.

How much does Pay per click advertising cost?

One of the major reasons that businesses shied away from pay per click advertising was the fear of cost. The truth is, PPC marketing can be expensive and produce very little reward if you do not know what you are doing.  Read Google Pay Per Click – 8 Top Tips for a Great ROI.  That will provide you with some top tips to make sure that you see results. The cost of PPC advertising varies depending on the niche you are targeting and as always the competition. The simple fact is that the more businesses looking to advertise on the same keyword means that the price for this keyword will increase. For some keyword phrases this cost can escalate to really high levels.

Below is a List of the Top Twenty Most Expensive PPC Advertising Keywords

 

Keyword Search volume Cost Per Click
mesothelioma settlement 1,900  ∼ £88.57
mesothelioma asbestos attorney 5,400  ∼ £75.53
asbestos attorney 9,900  ∼ £72.80
asbestos law firms 2,900  ∼ £66.27
sell annuity payment 1,900  ∼ £59.07
annuity settlements 5,400  ∼ £57.33
structured annuity settlement 6,600 ↑↑↑ £57.33
auto donation 33,100  ∼ £52.48
virtual data rooms 4,400  ∼ £49.38
donating a used car 2,900  ∼ £49.25
auto accident attorney 135,000  ∼ £45.40
mesothelioma cancer 9,900  ∼ £44.29
data recovery RAID 8,100  ∼ £43.98
motor insurance quotes 301,000 ↓↓↓ £41.61
auto insurance discounters 2,400  ∼ £40.99
auto accident lawyer 135,000  ∼ £40.06
RAID data recovery 8,100  ∼ £39.88
asbestos cancer 14,800  ∼ £37.95
personal injury attorney 673,000 ↑↑↑ £38.14
insurance quotes auto 201,000  ∼ £37.27

*Price converted from $USD 1.61 to 1 £GBPSource: Fetch123

As you can the highest cost per click is £88.57 for mesothelima settlement; that means that a business is paying nearly £90 to advertise to someone when they enter the keyword phrase “mesothelima settlement” into Google. That does not mean that searcher will become a client, it simply means that if the searcher chooses to they will click on the advert and be taken to whatever page the advertiser chose to send them to. It could take many clicks before the user actually contacts the business.

For example if the page the business was sending the searcher to converts at 10% (meaning 10% of the people who click the advert will call the business, requests a call back or leave their details), then it will cost £900 for that business to acquire a lead. While many may baulk at that price, according to specialist lawyers, each payout could amount to anything from £65,000 to several million pounds, depending on individual circumstances. Therefore a successful claim will likely see the solicitor claim substantial fees which will no doubt recoup the cost per lead many times over.

Another example from the list is “virtual data rooms” at a cost of £49.38 per click on Google Adwords.  After typing the search term into Google I can see one advert that says starting at $295/m (approximately £183.22 per month). Now working off the same 10% conversion rate as before that would mean a lead would cost the business £480, yet they are only charging £183.22 per month. The key thing here is per month. Services like virtual data rooms are going to have minimum 12 month contracts, possibly 24 month contracts. That means that the life time value of the client to the business could be anywhere from £2198.64 -£4397.28. To be honest when something says “starts at a minimum” you know that with all the add-ons you are looking at a lot more!

It might take several months before the business starts seeing any profit from acquiring customers at this cost however after six months they will be making profit and that is more profit then they would be making if they weren’t advertising.

The point is, acquiring new business costs a lot of money as long as you know the life time value of your clients and your break-even point. If there is search traffic for your keywords then there is no reason why a well managed pay per click advertising campaign will not add value to your business.

If you want to know more about how you can generate more business by leveraging pay per click advertising contact us today!

 

Deadly Mistakes Made When Conducting SEO Keyword Research

Deadly Mistakes Made When Conducting SEO Keyword Research

Deadly Mistakes Made When Conducting SEO Keyword Research

seo keyword researchOne of the first things you need to do when building a website that attracts targeted traffic is to conduct SEO keyword research to find the keywords and phrases that people are searching for, have commercial intent and are not overly competitive.

Although that may sound quite easy, it is not and time and time again people make very rudimental mistakes when conducting their SEO keyword research for their websites that mean no one ever sees the site, let alone visits it and converts, in the form of a subscriber, lead or sale.

9 Deadly SEO Keyword Research Mistakes that Can Leave Your Website as Empty as a Ghost Town.

1. Choosing Vanity Phrases.

A vanity phrase is when you select a keyword that you believe in your heart of hearts you can rank for. It is like when you are younger and you have your heart throb pinned to your wall and you genuinely think that you have a chance with her (or him!). You don’t, in fact she won’t even look in your direction, leaving you deflated to say the least.

A vanity phrase would be “iPhone5”, you might think as it was only released last week that you may have a chance;   2,950,000,000 competing pages would say different. On top of that you need to get real; there will have been businesses, including Apple building up their SEO portfolio and positions for iPhone5 for the last year or so. It’s ludicrous to even think that you could rank and rank well for it.

Another area that I consider to be a vanity phrase is your business name, or even your name. Don’t get me wrong, you want a glowing online presence when someone types in your business or name to check you out but don’t have your business name as your primary keyword as it will bring little value, new leads, business or sales. Think instead of the keywords that people will use if they were searching for your products or services.

2. Copying the competition

If you know who your competition is then great! You do a little check and you find out what keywords they are ranking for. In your mind you think they are a successful company, they are in the prime spots in the search engine results pages, why not simply copy their keywords?

Don’t – how do you know that those keywords are converting? That company may have had years to build authoritative links for those keywords. Therefore it will take you a long time to compete, and that is all you will be doing. You will not be displaying your business’s unique selling proposition, you will be jumping on the bandwagon.

3. Trying to target every keyword possible.

Unless you have an army of SEO copywriters and link builders you are never going to be able to compete on too many fronts. When conducting your SEO keyword research select a few keywords, say up to 5 to start with, that complement each other and work on getting those keywords positioned in the SERP’s

4. Picking Keywords purely on Volume.

This is one of the biggest and most deadly mistakes. Some people and business pick keywords purely on the volume of search results. And although it is important that the keyword you are targeting has a search volume you also need to take into consideration:

  • Who is typing in this keyword?
  • Where is the keyword popular?
  • Is the keyword seasonal?
  • Is the keyword a brand or product you don’t know?
  • What is the level of competition?

Volume alone will not make a winning website, think longer and harder about the keywords that you will select before putting in the effort.

5. Keywords are only for the home page.

Keywords are not only for the home page of your website. Each and every page that you have online is indexed in Google and therefore, each and every page can act as a doorway to your site. Again when thinking about the keywords that you want to select make sure they are viable. However, not every page has to include keywords as that post, article or page’s purpose on the website may be for something else rather than attracting new visitors.

6. Using the same keyword on every page.

Using the same keyword on every page does not mean your website as a whole will rank higher for that term. Instead you should think about producing pages or posts that have keywords that are similar or related and link those together while getting backlinks to both pages.

7. Keyword stuffing.

Keyword stuffing is when the keyword phrase is used over and over and over again in an attempt to trick the search engines that the content is valuable.

The search engines and the people behind the search engines are not stupid; in fact they are some of the smartest people on the planet! A page that overuses keywords is not going to get through and could even end up working against your site’s rankings.

8. Using phrases that are not relevant.

Yellow Submarines have nothing whatsoever to do with accountancy practices. Or at least I don’t think so. The point is that your website and the keywords you choose to target need to be relevant to the theme of your site and the target audience otherwise they will be a waste of time, confusing both users and search engines as to the purpose of your site.

9. Using the same phrase throughout the website

The search engines want to see a website that is authoritative, relevant and trustworthy. If they send one of their customers to a site that is targeting one phrase and one phrase only then the user is restricted to what they can learn about the subject. The search engines want the user to have a great experience and find out more about the topic through information posts, videos relevant to that one search term.

To ensure that you do not fall into the trap of making your website a virtual ghost town follow these 5 questions when conducting SEO keyword research.

  1. Is the competition for the phrase unrealistically high?
  2. Is the phrase relevant to my website?
  3. Are these keywords really the most relevant for this page?
  4. Is there enough search volume?
  5. Is my target audience really searching for this?

If you follow the above questions when carrying out your SEO keyword research you should avoid the common pitfalls that are made and ensure that your website is a thriving hub of activity and not a ghost town.

 

Google Search Engine Placement – Going Higher for Better Results!

Google Search Engine Placement – Going Higher for Better Results!

What is Search Engine Placement?

search engine placementSearch engine placement refers to the methods used to place your website at the top of the organic or natural search engine results pages of major search engines such as Google, Yahoo and Bing. Natural search engine results are non-sponsored results and therefore you cannot pay a search engine directly for your business to appear in the search engine results pages.

What does Search Engine Placement Involve?

Search engine placement involves two basic components. The first component is search engine optimisation of your website, sometimes referred to as onsite SEO. Onsite SEO is where your individual website is enhanced or modified to become visible to the search engines for specific and targeted key search terms that are related to your business, but more importantly the keywords or phrases your prospective clients would be entering into the search engines when they need your service. The second component of search engine placement involves getting other websites to link to your website. This is often referred to as Offsite SEO. Other offsite search engine optimisation factors that affect the search engine results pages include but are not limited to:

  • The age of your site.
  • The age of the actual content of your site.
  • The age of the links pointing to your site.
  • The number and relevance of those links that point to your site.

Search engine rankings take into account how your content is regarded by others. Google’s algorithm includes the number and quality of links to your website. So write content that is link worthy (sometimes that means writing something that is attention grabbing, or sharing data in order to make a point) and cultivate links directly. Link building is a real art form in the SEO world, largely because links guide the way that the search spiders think about then organise the way they see your website. Link building is specialized and steady work. It involves developing relationships with other websites, cultivating linking opportunities, and developing tools to promote the website’s marketing message. External linking is probably the most important factor for getting better search engine placement for competitive terms. Credibility is based on how many websites links to your website, especially if those websites are authoritative sources that are related to the content or theme of your website. In human terms, if you are looking for a product or service, let’s say SEO Altrincham, if someone you know were to recommend that company to you then you would instantly trust them more and are much more likely to contact them as opposed to a firm that you find in the yellow pages. The same is true on the internet. Every time a website links to another website, they are effectively “recommending” that website. So the more recommendations (or links) that a site has, the more trusted it becomes. Simple.

How does this result in better search engine placement?

To get a better search engine placement then you need to get links to your website from other websites including directories, related websites and industry resources. Try to get links from those other websites with anchor text containing keywords relevant to your website. (Anchor text is the words that you click on when you click a link – an example would be; “The Secret ofEffective  Small Business SEO where “small business seo” is the anchor text which you can click on.

Popular places to get links from

  • Major pay directories: the Yahoo! Directory
  • List in free directories: DMOZ
  • Search for websites that related companies and ask them for a link. Offer the opportunity to them to link back from your site.
  • Seek relevant blogs within your niche where you can contribute a guest blog. Where relevant include keyword or phrase rich anchor link text.
  • If you are a member of an organization see if it is possible to get links from the organization.
  • Syndicate or write articles that link back to your websites with keywords.
  • Use existing business relationships to solicit links
  • Do you have something to share? Write and distribute a Press releases!
  • Add your link to your profile on social media

If you want to get better search engine placement for your website then first and foremost make sure the content is link worthy and start looking for ways that you can attract links. The higher you position your business in the search rankings, for targeted search terms, the greater impact it will have on your business. To find out how your business ranks against the local competition click here to get your FREE Report

Google Gives the Email Marketing Campaign a Boost

Google Gives the Email Marketing Campaign a Boost

Google Gives the Email Marketing Campaign a Boost

email marketing campaign

It was announced last week that as a pilot scheme Google will be adding related messages in Gmail accounts to the search results. Now you may think that this isn’t overly impressive for a company that has some of the sharpest minds on the planet working for them but it is and here is why.

For years marketers have been insisting that the best way to support a business online is to “build a list”. Building a list means capturing the name and email address of users by offering a free giveaway, delivering that freebie offer and then marketing to those individuals through a well structured and thought out email marketing campaign.

One of the setbacks with this system is that once your email has been sent, if the reader misses that email or doesn’t open it then you have missed out on influencing that buyer’s decision and that email will never be seen again.

Now with Google’s new search feature, when a Gmail user requests a search on Google they are presented with a box in the top right of the screen, if you expand the box you get all Gmail results in your inbox that relate to your search criteria. This means that your email has another opportunity to get acted upon.


email marketing campaign

Your Email Marketing Campaign needs SEO

To increase the chances of your email being opened again and again you will have to start thinking about using SEO principles and that means including your keyword phrase in the title and then using your keyword throughout the email itself.

From my point of view, the new search feature provides a more personal approach to search, which is what Google has been aiming for and continue to strive towards. If you type in the phrase “My Flights” Google will trawl through your inbox and look for the last mention of flights and present them back to you.

The search facility expands on the “search plus your world” feature that Google introduced at the beginning of the year. So for example if you are looking to go on holiday to Rome and some of your friends have been to Rome and mentioned must see places in their emails to you then these emails will be shown. Therefore rather than relying on reviews from people you don’t know you can follow the advice from those that you know and trust.

Yes, there will be a few questions raised about privacy; let’s be honest there always is when Google is involved with anything! The more private information that the search giant can get its hands on the more targeted ads it can display and thus the more money it can make.

Email marketing campaigns are a great way of educating your clients about your business and your services with Google. Google adding their search capabilities to the medium is a great opportunity for businesses to get your name out in front of the competition.