Local Knowledge Panel Now Includes Reviews From the Web

Local Knowledge Panel Now Includes Reviews From the Web

Google recently announced that they were adding “reviews from around the web” to the local knowledge panel for businesses. Find out how this may affect you here: http://bit.ly/2cpHQTv

Last week Google announced that they were adding “reviews from around the web” to the local knowledge panel for businesses.

Google stated

“Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in local Knowledge Panels when users are looking for places to go.

Reviews from the web is available globally on mobile and desktop, Reviews from the web brings aggregated user ratings of up to three review sites to Knowledge Panels for local places across many verticals”

 

What is the Knowledge Panel?

If you were to Google any business name (take your own business as an example), on the left hand side of the page Google will return a list of the most relevant sites on the internet related to your business and on the right hand side of the page there will be the knowledge panel for your business. Take a look at the example below:

 

Knowledge graph example of Bath Spa Dentistry

 

The knowledge panel will display your location on a map, the Name, Address and Phone Number Citation (NAP), your opening hours, images of the exterior and interior of your office. It will also show the customer ratings that your business has from Google My Business, as well as some snippets of those reviews and now “the reviews from the web” section that will showcase reviews from other relevant sites. Good or bad.

 

Why have Google Added Reviews from the Web?

 

Reviews from the Web is intended to increase the number of sites that can display user reviews allowing the user to gain a more informed buying decision.

 

When it comes to making purchasing decisions, customers look for trust signals, and so does Google. One of those trust signals is online reviews, with 90% of customers  saying that their purchasing decisions are influenced by them. Google also uses user generated content including online reviews as a ranking signal for how your website will perform for keyword phrases in search.

 

Here are a few examples of what “Reviews from the Web” Look Like

dental reveiws from around the web

 

In the example above you can see a dentist that has reviews being pulled through from NHS Choices and Yell along with the reviews they also have from Google My Business. This gives three separate social signals for any potential patients to read and decide for themselves if they are a good practice to choose.

 

jmw solicitors manchester knowledge graph

In the above example Google is displaying user generated reviews from Facebook and Trustpilot.

 

Slater and gordon knowledge graph

Slater and Gordon have optimised their website and used structured review snippet data on their website to alert Google of their user reviews.

 

What sites can you get reviews from?

 

Google has not yet provided a definitive list of sites that it is pulling reviews from. Sites that have been seen are sites such as Yell, Facebook, Trustpilot and NHS Choices to name but a few. As the roll out continues to take place we will see more and more sites being added to the knowledge graph.

Actions that all business owners should take.

 

  • Build Your Reputation

 

Put in place a system that actively asks and makes it super simple for your patrons to leave reviews for your business on the sites that are included on the knowledge graph.

 

  • Manage your Reputation

 

Understand exactly where your business is listed online and what reviews are out there. Once you know this, monitor those sites to check for new reviews, good and bad, that could alter your review score. Direct your patrons to these sites, for example Google+, Yell, NHS choices, Facebook, or industry related sites that are relevat and are present on your knowledge graph.

 

  • Market Your Reputation to Help you Win More Customers.

 

Implement the Google review snippet and use each and every one of your reviews on your website and across social media to shout about the benefits of using your business to all who are watching and in need of your services.

 

Google cares what people say about your business because its users, your customers, care. Make sure the information that Google presents to your next customer is strong enough to make your competition irrelevant.

The next step for you to take is to implement a 5 Star Review strategy. Find out how to do this by downloading our free report below.

 

Get 5 star reviews fast

Google Plus Local Takes Over From Google Places

Google Plus Local Takes Over From Google Places

What is Google Plus Local

google-plus-localGoogle is the most often used search engine on the planet, so it is important that your business listing is easily searchable. In fact, one in five searches on Google includes a location aspect – for example, “landscaping Manchester”.

Google + Local, formerly known as Google Places for Business, is a directory listing of your business that displays photos, videos, reviews and essential facts about your business (Such as address, phone number, and hours), as well as real time updates and any offers that your customer can take advantage of.

A Google+ Local page connects several Google products to your business, including Google search, Google Maps and Google+. If you want to benefit from customers who are on the go and searching with a mobile phone, Google+ Local is a service you need to adopt and update on a regular basis. You can go to: Google Places to claim your listing.

How would Google Places For Business Benefit me?

Each of the Google products that Google+ Local incorporates will have different benefits for your business, but the most fundamental advantage of having a Google+ Local business listing is that your business has the ability to get found by more and more people in the local area through Google search.

Increase in organic search rankings

By managing your listing correctly you can influence what people searching for your business find in the organic search results, including your business name, contact information, payment types and the associated categories for your business. In other words it has a direct effect on your search engine optimisation.

A listing on Google Maps

When people are searching for a service in a certain area, one of the benefits of Google+ Local is that your business will appear in Google maps for the relevant search. Again, you can influence what information you share with potential clients: address, directions, phone number, or hours of operation.

Google Places for Business

To get more information about a business, you either click the market on the map that provides further information about the business  or click on the link on the left hand side.

Google Ratings

Have you ever conducted a search on Google and noticed that some of the search results come back with gold stars?

These stars are part of the ratings system that Google offers businesses.  The ratings are made up of reviews and ratings that your customers have left about your business. Needless to say that the higher the number of positive ratings, the better it looks for your business and the increased likelihood that your business will receive more calls.

Be sure to check out what people are saying about your business because one negative review can have a huge impact. Take the time to respond to both positive and negative reviews. Thank people for their praise and make a real concerted effort to understand why people were disgruntled with your service. Do everything you can to rectify that issue and make the customer happy.

Being proactive about this will generate good will, build advocacy for your business, encourage those who shout the loudest about your business to shout even louder and attract people who have never experienced your business before to pay closer attention.

How can I enhance my Google Plus Local Listing?

There are many ways for you to enhance your Google+ Local page making sure that your listing stands out over and above the competition.

Show photos.

You can upload your own photos that give the potential client a visual interaction as to what you do. This can be particularly beneficial for restaurants or fashion boutiques where you can highlight your products. If you are a local health spa or a Dental surgery you may want to highlight your facilities to support your business.

Add videos to the mix

If you really want to get the client to experience what it is like to work with you then you can upload videos. The videos could be “infomercial” in style, they could be helpful “how to’s”, or a walk-through of your business facilities and an introduction to the friendly staff.

Adding video is a great way to bring your business to life.

Post real time updates.

Now that Google Places for business  is incorporated in to Google Plus local it is important to keep your online activity up to date. Post updates to let potential clients and existing loyal customers know what you are doing and more importantly how they can benefit from it. If you are promoting a sale, a special event, or anything else that you want customers to know right now then you can communicate directly. Ultimately remember that Google+ is a social media network so it is about being social and not salesy. SEO and social media now go hand in hand so make sure you play your part and humanise your brand.

Provide offers.

Providing an incentive for people to come and visit your store is always a good thing. Google allows you to give that extra incentive to your clients by adding coupons or special offers.

Google+ Local is a great opportunity for you to highlight your business to your local community. The features are intuitive and with the addition of images, video and customer interaction it can really bring your business to life and make it a must visit destination.

To learn more about getting started with Google+ Local  click here!