How to Choose A Good SEO Agency

How to Choose A Good SEO Agency

SEO can boost or harm you business, so don't risk it! Read How to Choose A good SEO Agency | www.bigthinkingonline.com

 

If you think it might be time to put an SEO Strategy in place,

but have no idea where to start, then here are some questions to consider before you call in the professionals.

 

What Do You Want To Achieve By Implementing SEO?

The most important step to take first is to understand for yourself why it is important for you to implement an SEO strategy for your business. If the only answers you can come up with are along the lines of “because I’ve heard I need it” or “because I want to rank at the top of Google” then I suggest you don’t have a clear enough goal.

 

If you can’t explain to yourself why you want SEO then you won’t be able to hire someone to do the job you want doing.

 

Instead, establish some goals that you want to achieve. It might be to increase the number of leads or phone calls you get by a certain percentage, it might be that you want to be known for a different service than people currently use from you, or perhaps you are launching a new product. If you know your goals, it will be easier for an SEO agency to provide the plan that meets your needs.

 

Get To Know Some Of The Basics Of SEO

I understand that the point of hiring an expert is because you need them to do a job that you can’t. However, in order to make sure you are getting the right job done, it makes sense to know enough of the subject matter so that you don’t get confused by jargon, and that you are confident enough to ask and understand relevant questions. Think of the last time you made a significant purchase, whether it was a house, a car or a new phone you probably did some research. Investing in a good SEO strategy for your business is no different, if you do your research you’ll be more satisfied that you made the right decision and that a good job has been done.

 

Ask Around

If you know anyone else who has a business, whether or not they are in a similar industry, why not ask them about who did their SEO? What did they like or dislike and what would they recommend?

 

Get In Touch

Find an Agency, or a few agencies, that you’d like to find out more about and get in touch! Talk about your goals and what you want to achieve and find out how they would approach the issue. Don’t expect specifics at this stage, a good agency will want to do a little research on your specific issue before giving you any solid feedback.

 

You should, however be able to get a sense of how they approach their work, if they are methodical or seem a bit slapdash. You’ll be able to get a sense of how knowledgeable they are about their industry, or whether they are just hoping for a quick sale. You’ll also get an insight into their personality and if you think they’re someone you’ll be able to work with.

 

Find Out What The Bigger Picture Is

SEO is not a “one stop marketing shop”, meaning that on its own it won’t solve all the problems with your online presence. If the SEO Agency is going to be tasked with revamping your site so that it’s better placed in the search engines, it could mean that more work is needed across the site in order to give you a better result. For example, if your website is old and outdated the technical structure you have just may not support a robust SEO strategy.

 

It might be that your website needs completely rebuilding in order to support your SEO campaign, if so, can the same agency do all the work, or will they want to outsource?

 

Experience

Whilst there are plenty of SEO Agencies around, not all of them are equal! It should go without saying that a good SEO Agency will be able to show you examples of how they have helped other clients achieve their goals. Be very wary of anyone who guarantees you a top ranking – this is almost impossible to guarantee through organic SEO, especially for competitive keywords.

 

There are also agencies that specialise in particular niches or industries, choosing someone who specialises in working with similar businesses to you can have an advantage that they are familiar with the key words and terms, or the disadvantage that they are already working for a competitor in your area. Always check whether or not they offer any exclusivity in their contracts.

 

How Do They Track And Prove Results?

One of the best things about online processes is that almost every aspect can be tracked and measured, this allows a great transparency to businesses who are relying on others, such as an SEO Agency, to complete work for them.

 

Find out how your chosen agency plans on tracking their progress against your goals. How will this be communicated to you? How often? What are their processes for ensuring goals are met, and do they adapt these without telling you?

 

The more you can understand about how your agency works, then the easier it will be for you to trust them to do the job.

 

Are You Ready For A Long Term Partnership?

Don’t ever think that SEO can be done once and the results will last forever. It is an ongoing exercise. Search engines constantly update their algorithms, your competitors constantly tweak their own websites and therefore if you want to stay current your SEO will always need to be worked on. Make sure that whoever you choose to work with you are happy with their style of working, as to get any real benefit you’ll probably have to work together for a minimum of 6 months. 

 

If you want to know more about our own SEO offering and the businesses we’re currently working with then get in touch! We’d love to hear from you! 

 

Improve SEO and Get Highly Targeted Visitors

Improve SEO and Get Highly Targeted Visitors

Improve SEO and Get Highly Targeted Visitors

Small businesses often make classic mistakes with their websites, assuming that having built one, even a custom designed solution, that they will instantly appear highly in Google and win loads of new business. While this can be the case in some situations, it is far more likely that you are going to have to put in some work to improve SEO.

With an average click through rate (CTR) of 36.4%, you’ll benefit from more than a third of clicks from a search engine if you can rank a keyword term in the first position. The top three listings take 58.4% of all the searches! That is why seo is something that all business should take very seriously. [Source Optify CTR Study]

5 Tips to Improve SEO and Rise to the Top!

To make your website rise to the top you need to follow these tips.

improve seo

1. Keyword Selection

The keyword phrase (a term longer than one word, for example “Employment Solicitors Manchester”) that the user will enter into the search engine is hugely important and sits at the very foundation of getting top search engine rankings.

Think about the term your ideal client will enter into the search engine when they are looking for the results that your service can provide.

Your company name and your location are good for brand awareness but it is not addressing the scores of people that don’t yet know about you.

2. Quality content that is keyword optimised

In order for Google to fully understand what your content is about, it first of all sends a spider along to crawl your pages. The spider looks at pre defined areas of the page that help it translate the content and report back as to what the content is about.

The areas that you need to consider are:

  • Page Title
  • Heading
  • Sub headings
  • Alt tags for images
  • URL of the page

All of these elements of the page are considered by the search engines when indexing your content in the correct place so that your ideal visitor can find it. But remember that if your page is over optimised, in other words you are writing for the search engines, then it may not be easily decipherable for a human reader. Think about the user experience first.

3. Internal Linking

Internal linking is about how and where you link a page or post to other content that is relevant within your website. The point being that the search engines want to provide the user with the best possible experience they can.

Continuing with the “Employment Solicitors Manchester” search term earlier, it would be of benefit if you could then link to pages containing information and references to employment tribunals, constructive dismissal cases, and workplace discrimination.

By doing this you are providing greater detail for the user, which will help them make a judgement on your suitability to help them and the search engines will also appreciate. If the internal linking is managed correctly it will contribute to improving SEO, edging your content closer and closer to the very top search engine rankings where all the clicks happen.

4.  Attracting Inbound links.

Google and the other search engines rely highly on other people linking to your website in order for them to establish how popular your website is. The more popular the website, the higher your return in the search results.

The goal here is to create highly valuable, unique, entertaining, thought provoking, controversial content that people want to talk about and share.

The more people that link back to your site signifies to the search engines the popularity and value of the piece of content. Over time generating more links back to your content will result in greater search engine traffic. However, this does not mean that all links are equal; the quality and relevance of the link is highly important too.

Google takes into consideration where the link has come from. If your content is about employment solicitors then a link from the law society is a valuable link. If you receive a link back from a Comedy Club blog then as complimentary as it is that you have received a link it is less relevant and holds less authority.

5. Have a Social Media plan

Social signals such as being liked, tweeted or +1’d now impact your search engine rankings.

That is why you need to have a social media plan that includes identifying which social channels your customers frequent, tracking social conversations, trending topics, managing your online reputation and developing and sharing optimised content.

By ensuring you can easily create and post relevant content to social channels on a regular basis, you will not only improve your search rankings, but reach more potential customers when your content is linked to, liked, or shared.

Search engine optimisation techniques are constantly changing. What doesn’t change, and in fact becomes more prominent, is the fact that if you invest the time creating quality content that has value with the readers on a regular basis you will be able to improve seo and find your site and pages getting top search engine rankings, driving more clicks and ultimately converting to a higher number of sales.

15 Must Know Benefits of SEO for Business!

15 Must Know Benefits of SEO for Business!

SEO for Business is not new! But so many businesses get it wrong. Don't be one of them! Here are 15 Must Know Benefits Of SEO For Business

Benefits of SEO for BusinessSearch engine optimisation, or SEO, for business is not a new thing. It has been part of the landscape now for many years. Those who adopted early have reaped huge benefits, however there are some who have only just dipped their toe in the water and others who have let the whole SEO phenomenon simply pass them by. The fact of the matter is that SEO is playing an increasingly larger part in the day to day management of business websites.

 Here are 15 Reasons Why SEO for Business Can Not Be Ignored

1. The results are low cost

Providing you understand the complexities of SEO and have the time and resources to publish and promote valuable content, then the prime listings are within reach.

The problem is that most of the prime spots or keywords that have commercial importance have already been taken by organisations and they protect their property by dedicating resource and employing seo companies to make sure they remain there.

2. Increase in traffic

As suggested above being higher up the search listings will naturally result in more traffic.  The simple fact is that as humans we are naturally lazy and this means that we click on the results that are presented to us rather than scrolling through page after page looking for something more relevant.

seo for business improves brand credibility3. Improve brand credibility

Psychologically, the higher up the search engines your business is listed the better it looks for your brand or image. The reason being is that everyone knows and trusts Google to provide them with relevant and respectable results. Therefore by simply occupying results on the first page you are gaining respect in the eyes of your customers.

4. Demand driven

People use search engines when they have a need, if your web presence follows correct  search engine optimisation practices  then when a user lands on your site what they will find will be exactly what they are looking for and this can result in leads, sales and increased profitability for your business.

5. Focusing on SEO for business means practicing better web development.

Focusing on SEO results in a naturally better, more accessible website. This is due to the fact that to reach the dizzy heights of the first page of Google your website has to be structured in a way that the search spider can crawl effectively, meaning your site cannot have poor navigation, broken links or low quality content.

6. Promotion that does not sleep.

Having a well optimised web presence means that regardless of your office being open for business or not you still have a willing and able “sales person” available to answer questions, direct queries and win new business.

7. Forces your business to produce content

You might not initially see this as a benefit of SEO but let me explain. The simple fact is that each and every business has skills and expertise that help their customers solve problems.

When you enter into an SEO campaign one of the things that you need to do is constantly provide the search engine with fresh, relevant and quality content. This means that you can leverage the knowledge that your business has and publish it for all to see.

I am not talking about giving away valuable secrets, what I am saying is that the more people can see for themselves about what you do and how you can help them, then  the greater the chance of them choosing you when they are in need of your services.

8. SEO can help you achieve your business goals

If you want more customers, more leads and more sales then the internet is a huge marketplace where customers are becoming less and less cautious when it comes to purchasing items. Therefore, if your business goals are to raise sales and increase profits, the internet is a fantastic platform from which to reach a greater audience and help you achieve those goals.

SEO for business helps PR9. SEO Attracts PR

Let’s say that your business specialises in traffic management solutions and there is an incident which is causing a stir in the media. The journalist writing the story needs a traffic management specialist and to find one they use the search engines.

If your business is optimised for traffic management and you make it easy for the journalist to contact you then you could find yourself getting interviewed and as a result getting a horde of free publicity.

10. You can expand an existing business

If your business is predominantly online then adopting a professional seo service  can allow you to tap into a different market or engage with your existing market place further.

You have (almost) unlimited customer reach. The population of the internet is about 2.1bn and growing rapidly each and every day. By harnessing effective SEO strategies you can target a niche marketplace on the other side of the world, or strengthen your position against a bigger competitor.

11. You can go local

Reaching consumers based on their proximity to your business and their need for your experience is a present reality, and many are already reaping great benefits. For business owners big and small, local search engine optimisation has levelled the playing field when it comes to raising awareness, and attracting and retaining customers as well as rewarding them for their loyalty.

Just because your town only has 40,000 people it does not mean there is not a demand for your product or service.

12. Your competitors are doing it

Whatever business niche you pertain to you, know that if you type in lawyer, doctor, plumber or landscape gardener in the search engine results page you will likely see someone you know. The internet is part and parcel of doing business and if you want to be on the internet and in with a shout of connecting with people when they need your service then you need to think about SEO.

SEO for business is not just for the big fish13. You don’t have to be the biggest fish in the pond

We all know that money talks and quite often it is the businesses that are willing to invest the most will get the prime listing. However Google in their wisdom have made changes to their algorithms to allow each and every business to compete on the same level. Therefore if you can produce the best, most relevant content that people engage with, then you too could find yourself benefiting from the top spots.

14. You cultivate networking relationships

Social Media is becoming more and more of an important factor when it comes to SEO. The more places where your pages are indexed online in relation to your field then the greater the chance you have of connecting with other people in your niche that in turn could result in joint ventures, business partnerships and, of course, increased profits.

15. Better ROI

Due to the high rate of keyword inflation, paid search in terms of PPC can be cost prohibitive for many small businesses and therefore an ongoing SEO for business campaign returns a far greater return on investment over the long haul.

Search engine optimisation is not a fad or something that can simply be ignored; users are being conditioned in how to use the internet to purchase everything from face lifts to houses. If you are in business then your goal is to make a profit, to make a profit you need sales, to make sales you need leads, to get leads you need to prospect and advertise. SEO for business is part of the online package you need to consider. When used correctly and creatively it can become one of the most beneficial tools in your online marketing tactics.

Click here to turn your website into a client generating powerhouse

What are the top challenges or Benefits you see with regard to SEO? Let us know in the comments below! 

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