Using Quality Content to Establish Authority Online.

Using Quality Content to Establish Authority Online.

Using Quality Content to Establish Authority Online.

SEO company ManchesterFrequent readers of this blog will be well aware that we are firm believers in the fact that in order to create any form of online authority in your niche and to position your business online you should be producing fresh, relevant and compelling content on a regular basis.

One of the best ways to do is that is through blogging about key ideas, issues and topics that are relevant to your business and niche and can provide value to your target audience, compelling them to hungrily consume your content and passionately share your advice with their friends through social networks. All of this acts to increase your level of perceived thought leadership in your space, get more and more targeted readers viewing your business and ultimately generate leads for your business and services.

Sounds easy right? It’s not! Make no mistake, just by having a website or blog there is no guarantee that you will get your site noticed in a gigantic and fiercely competitive ocean of niche related blogs reaching out to the same few targeted users.

However when you get it right, your blog gets noticed and your content gets shared, it can have a dramatic effect on your online reputation and your business will start to benefit in the organic search results; targeted traffic will increase and you will see generate more and more leads for your business through your optimised website.

That is why after nearly 3 months of the Big Thinking Online Blog being live and providing key information on online marketing, search engine optimisation, reputation marketing and everything digital we are excited to share that our Blog was ranked in theTop 5 Small Business Blogs by Technorati.

For those that don’t know, Technorati is the leading blog search engine and directory, Technorati.com indexes more than a million blogs. According to Technorati the site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere.

Big Thinking Online Altrincham

To even be mentioned along with some of the top online publishers such as Social media examiner, SEOmoz and Google’s own Inside Adwords is a credit to the hard work that has gone into making Big Thinking Online an authority in the small business online marketing niche, and all within 3 months of the launch!

How can this help your business?

The internet is an incredibly lucrative market place for businesses of any size. Competition for highly targeted web users can be terrifyingly fierce and although there is a lot you can do as a business owner to help your online positioning, there are many more actions that need to be implemented, tested and tracked on an ongoing basis to truly see a return on your online investment.

Here are some things you can do to promote your business online.

  • Create content on a regular basis.
  • Know who your target market is
  • Promote your content across the internet.
  • Register your website and blog with niche related directories.
  • Get social with your content, use Twitter, Facebook, Google+ to share your content.
  • Be patient.

Our blog aims to provide users with as much information as possible, to allow them to make an informed decision as to whether we can help them achieve their online goals and business aspirations.

The majority of business owners don’t have the time or the level of expertise to put this information into practice and that is why our portfolio of professional services is catered specifically to business owners who want to turn their internet presence into a leading referral source to help grow their businesses just like we have.

A successful online presence that targets ideal clients for your business is more than possible, you just need to have the desire, consistency and patience or leverage the skills of those who know how to create and maintain it.

For more information on how to turn your online presence into a business asset please contact us at Big Thinking Online. 0161 850 4413.

Behaving Like a RAT Online Is a Good Thing!

Behaving Like a RAT Online Is a Good Thing!

Behaving Like a RAT Online Is a Good Thing!

online bradingPeople do business and buy from people that they know, like and trust. This has and always will be the case. So how can you position yourself online as someone who is authentic, knowledgeable and trustworthy to capitalise both financially and personally from the growing consumer demand for online services.

Berelevant online Brandingelevant.

It is nigh on impossible to be an authority on a plethora of subjects. Yes, there are people in this world who are so gifted that they can speak openly, candidly and with authority on many subjects but they are few and far between. The best way to make an impact online, and I mean really stand out from the hundreds of millions of others looking to do the same, is to be an authority in just one niche.

Don’t see this as limiting your potential: it is not. Check that a niche has an audience before you get started and then do everything you can to be seen as a thought leader. Write thought provoking articles about the subject, produce a video series, challenge some existing practices in the niche and introduce your own ideas. But most of all stay relevant.

If the niche is Dalmatian training techniques then talking about five star trips to Costa Rica is not relevant. Unless of course you held a Dalmatian training summit on the beach….

Stick with what you know.

Be anAuthority Marketinguthority

Of the entire internet community, 90% of people read content, 9% of people edit or curate content and only 1% of the internet community actually create content. Be one of the minorities, differentiate yourself from the crowd. Have an active voice, connect with other content creators and influencers by creating valuable content that is thought provoking and original.

The more relevant content you create, the greater the chance you have of people finding it, engaging with you and becoming part of your online community.

Seek out opportunities to provide content on other highly targeted and well visited websites. By doing this you will be able to highlight your knowledge, experience and thought leadership to others who are interested in your niche but may never have found your online portfolio.

Don’t be afraid of giving away too much, a well written piece that gives sound advice, some simple to follow tips that anyone can do or a thorough and in depth explanation into a process used within your industry will only stand to increase your stature, highlight your authority on the subject and make you stand out as a thought leader.

Be Be Trustworthyrustworthy

One of the biggest concerns of users online is who to trust. In fact that is not just online that is anybody in any relationship, personal or business. In order to conduct business with someone you need to be able to like them and trust that they will deliver on exactly what they say they can.

Make it easy for people to find and connect with you. Develop a brand where people can recognise you regardless of the platform it may be on. The more often people see your brand over the internet, the more likely they are to take the time to stop, take notice of what it is you do and how it can benefit them and more importantly, connect with you.

Take the time to interact and listen to people. Yes, people are using the internet to market their products and services but try talking about and listening to others. Future clients may be able to relate to the conversations and stories, this will help develop trust and they may then take the time to interact with you

Establishing your authority and personal branding online is not an opportunity to create something you are not. It is about highlighting your strengths, exposing the value that you can offer others and differentiating yourself from the masses. If you do this right then your business and brand will attract the targeted business partners to you.

8 Advantages of Blogs for New Business Generation

8 Advantages of Blogs for New Business Generation

8 Advantages of Blogs for New Business Generation

advantages of blogsLet me start by saying, in my opinion, there is no one size fits all cookie cutter purpose of a blog. In fact each and every blog is unique and that uniqueness is something that any potential blogger should be looking to create. In this post I am going to discuss the main advantages of blogs in business and how it can help your business grow.

It brings your website to life

It is seldom the case that you can find a niche market where there is little to no competition. This means that as a small business owner you have to do something to make your small business stand out from the crowd.

By starting a blog you are making a commitment financially and, more importantly, an investment of your time to provide valuable insights into your industry or niche. Be ruthless with yourself because if you have nothing interesting to say or no value to add then your blog will soon become a ghost town and will in fact have a negative impact on your site.

It helps you become a teacher

In the process of winning business you often get asked questions about your products and services. When you blog on a regular basis you find that your approach to explaining these details changes (Well, it does for me anyway!). When you read something back to yourself in black and white and it doesn’t make sense then you need to amend it until someone can understand exactly what you’re saying.

By creating several articles on a weekly basis you inadvertently

  • sharpen up your sales pitch for when you are addressing clients.
  • You are forced to stay up to date on industry trends.
  • You’ll have answers for the most taxing of questions.

In essence one of the huge advantages of writing a blog is that you are practising your pitch and enhancing your repertoire so that when you do get in front of clients your demeanour is more confident and relaxed, allowing the client to feel more relaxed resulting in more sales.

It gives people a reason to return

I know of a small business owner who vehemently refuses to update his website and swoons at the thought of including a blog. In his opinion there is only one reason people visit the company website and that is to use a free sample of the company software.

My thought is this: if you only give people one reason to visit then they will see your site for that one purpose and no other. Give your audience that reason to return again and again by creating valuable content that provokes curiosity, inspires or educates. By doing this your blog can quickly and easily build a loyal following that can share the name of your business and brand through referral.

It helps search engine rankings

A stand alone website is pretty much an advert in a sea of other adverts. Worse than that if there is no structure, and by that I mean no search engine optimisation, then effectively your website is stranded in an ocean without a lifeline.

advantages of blogs

Adding a blog to your small business website means that you are constantly adding fresh content, when you add fresh content to your blog and promote your blog in the correct manner the search engines recognise this and if you tell them what your blog content is about by using the correct SEO on page optimisation, you will be rewarded by having your content indexed where you most want it to be found. Namely, in front of the eyeballs of targeted prospects for your business.

With a solid inbound marketing strategy and patience you can build up a vast resource for your business that can provide solid value for your audience and position your business as a leader in your industry.

It helps qualify prospects in and out.

When you produce great content on a regular basis then over time you will inevitably cover the majority of aspects of your business, from products, services and solutions through to after care and the results that you provide for other clients.

Having great content available to people who are reviewing your business is a great way to qualify them in or out of your business. And those that take the time to read your content and dissect the information available to them are going to be a much better lead for your business. They will be educated in your business methodology and by the simple act of following your call to action will be signalling to you that they are serious and ready to do business.

The other benefit this has on your business is it saves you time.

As business owners we all want to speak to as many new people about our business on a daily basis. Agreed? Of course the answer is yes! However the truth of the matter is that in a hectic schedule there can be nothing worse than giving up time to speak to a tire kicker.

As well as acting as a lead magnet for qualified clients one of the advantages of blogging is that it acts as a way to repel those that are simply looky loo’s.

It provides social proof

Blogging is about striking up conversation with your audience. It’s about bringing your business and brand to life. The more content you write then the greater the chance of you eliciting a response.

The responses that people in your community leave are great fuel for you to highlight your expertise in your niche and also to outline your approach to customer service.

Many people and businesses don’t like the idea of opening up their blog or website to comments. This myopic approach can actually damage the visibility of your blog in the search engines as the search engines look for social signals as a factor that a blog is actually of good quality.

On top of comments helping with your ranking, they also provide great blog post ideas for further content creation!

It establishes authority

Establish your small business as an authority in your industry by creating highly enriching blog content. If you are able to do this, it is a sure fire way to gain credibility with prospective new business partners. Highly effective peopleknow the more authority you have, the more likely people will open their ears and listen to you without being overly critical, giving you the ability and time to influence this is the purpose of a blog that most small business owners and business professionals desire the most.

How can you increase your authority? Get your blog noticed, write a book, or provide guest content to influential websites in your niche. Ask your prospective customers what they actually want and provide resources where they can find it.

The advantages of blogs vary from industry recognition to SEO benefit but one thing remains constant and that is you will need to learn how to write blogs effectively and integrate your blogging within your marketing strategy to see success. Blogging is not something to be taken lightly it is a huge investment of time and money so make sure you are clear as to what you are looking to achieve before penning your first words.