Small Business Internet Marketing – 7 Things Decision Makers Should Know

Small Business Internet Marketing – 7 Things Decision Makers Should Know

Small Business Internet Marketing – 7 Things Decision Makers Should Know

small business internet marketingThe ways in which businesses can now communicate with potential and existing clients continues to grow at break neck pace. Any decision maker that has invested in a form of small business internet marketing in order to grow their business will have seen the number of options to interact with their audience increase rapidly over the last 5 years. From dynamic website design, blogging, video marketing, email marketing campaigns to social media marketing, the list of methods truly is endless.

With all that choice available it can quite often be very confusing for small business owners who are focused on doing what they do best: delivering value for their clients, regardless of the niche they are in. It could be keeping the family warm by getting the central heating working, providing a beautiful smile through dental surgery or helping individuals through a divorce or the death of a loved with one with professional legal services.

The long and short of it is that the Internet has changed the way in which consumers process information and communicate that information between other people. This in turn means the advertising methods of old are not the same and do not produce the same results as in the past.

In order to compete in a disruptive and often crowded marketplace businesses have to be more creative and outsmart their competition by leveraging strategies and techniques that speak to their target market and invoke a reaction.

The Seven Pillars of small business internet marketing:

1.      Know Your Ideal Audience.

small business internet marketing

You may think this sounds super simple but you would be surprised at the number of small businesses who don’t know exactly who their ideal client is. If you don’t have an idea of who this is then your advertising is not an investment, it is a cost. Unless you know who your target audience is you will be spending money trying to attract people who are not interested in what you have to offer.

Increase your chance of success by being specific about who you want to market to.

2. Always offer Quality Content.

small business internet marketing

While it may be hugely time consuming to update your website or Blog several times a week, having a lot of quality content that backs up your authority and helps keep customers interested in you is almost always going to be of benefit to you. I say almost, because if you don’t then take advantage of that traffic, then you will have wasted your time! Think of some of the Big Name Websites, every time you click on Amazon you will see different offers, different products and new information. If someone has been to your site and enjoyed what they saw, then they come back and see the same again they aren’t likely to give you another visit.

Quality content has become a by word of advertising online over the past few years, but that doesn’t mean that businesses haven’t been practising content marketing successfully for years and creating loyal audiences in the process.

And while it may be difficult for a business owner to justify taking the time out to create content, the more quality and insightful content you create that is distributed online, the more targeted clients will see it and the greater the chance you have of making a connection resulting in an inquiry or lead for your business.

The more you can do to educate potential clients about your business from the outset the easier it becomes to convert those leads into paying clients in the future.

3. Distribute Your Content High and Wide

small business internet marketing

In traditional marketing you have TV, Radio and magazines. Online you have websites, blogs, video sites, article sites, micro blogs, and social media. When your business has invested in creating a piece of content, that one piece of content can be broken up and converted into many different formats and then distributed in many places.

Keep your small business internet marketing interesting and different so people will be able to see your messages on different platforms and recognise that is you increasing your authority and building your brand in the process.

Make sure you are taking full advantage of the different online mediums available as the chances are your audience will be and you can bet your competition is!

4. Targeted Search Engine Campaigns are Priceless

small business internet marketing

Search engine optimisation is where you place your business in front of people who are ACTIVELY searching for your business or services. Targeted potential clients go from not knowing who you are or anything about your business, to seeing the benefits of your services within seconds.

Search engine optimisation is a key way to attract clients, the higher up the search rankings you appear, the more clients will click on your listing and therefore you will have a greater opportunity to convert. That is why a lot of businesses invest in improving SEO so they get the opportunity to attract targeted clients before the competition.

5. Connect with those that have trusted you before.

small business internet marketing repeat salesWhen a client has worked with you in the past they have paid their hard earned money to benefit from your services so they already know about you and how you can help them. Continue to educate your clients even when you have served them to keep them in touch with your business and what you can do. One of the best ways to do this is through email marketing.

Make every possible attempt to get the email addresses of your clients and put together a strategic marketing campaign that uses this prized information.

Tell your clients about how you are helping other clients, inform them through multimedia about other services or products that you offer, offer promotions to entice them to benefit from your business once more.

One of the most expensive things in business is a onetime client – leverage email marketing to make sure that you don’t suffer that huge business failing.

6. Online Marketing is measurable.

small business internet marketing measurable

The beauty about online marketing is that nearly everything is measurable. From positions in the search engines, the number of clicks, number of conversions or downloads and leads generated to sales made. Everything is trackable and when everything is trackable it means that you can test for the best performing adverts or marketing methods and repeat them time and again while constantly improving.

This is one of the major reasons why so many businesses choose to market online because there is a ready source of information that can be provided to decision makers to support the work that is being done.

Small Business Internet Marketing is Part of the Marketing Mix

7. Offline Marketing is still valuable

small business internet marketingOffline marketing is still valuable and supports any marketing campaign that you have. If a targeted clients sees an advert in a trade magazine that arouses their interest they then Google your business services to find out some more and they see you on the first page sharing some great content or with some brilliant third party testimonials then they will truly feel that you are the best company to help them resolve their problems.

Small Business internet Marketing is not a quick fix, and you shouldn’t consider it a miracle way to save your business and get profitable clients overnight. As with anything it can take time, effort and patience to get the results that you crave but don’t give up. Listen to feedback, monitor what does and doesn’t work and remember that if you consistently apply great techniques then online marketing will deliver your business targeted leads, increased sales and higher profits.

Protect Your Online Assets – Even if You Don’t Think You Have Any!

Protect Your Online Assets – Even if You Don’t Think You Have Any!

Protect your online Assets – Even if You Don’t Think You Have Any!

protect your online assets - life ringWe’ve said it many times before, but a website really is a non-negotiable part of doing business. I spoke to a prospect earlier today who said that he doesn’t do any marketing, online or otherwise. Yet this same prospect had a website, has local directory listings and has clients leaving opinions of his services online, Google even brought up a newspaper article from last month that mentions his name and business directly. All of this was (except for his basic website that has been in place and unchanged for years) was without his knowledge and out of his control.

It’s never been easier for potential customers to find out what others think of your business. Likewise, it’s never been easier for existing customers to leave their opinions of you, good or bad, very publically and without contacting you to let you know.

Even if you are like the prospect that I spoke to earlier and don’t wish to actively market your business online there are steps you should be taking to protect your online interests that shouldn’t take you too much time, but will ensure that you are protecting your assets to a certain extent.

Claim your Google+ Local Listing.

Every business in the world has a Google + Local page or they can claim one. The vast majority of businesses haven’t done anything with theirs as they haven’t even realised it’s there to be claimed. If you claim your Google + Local page you can give yourself an advantage when potential clients are searching for businesses like yours in your local area because Google wants to offer its own results over and above anything else. An optimised Google + Local page will also help when people search directly on your business name, because Google will recognise this as another citation of your business being valid.

Claim your local directory sites.

customer reviews - yellSites such as Yell, Thomsonlocal and Yelp are like the evolved version of the old phonebooks. They list business contact details, addresses and usually a brief description. This information will most likely have been auto filled from your website, but won’t necessarily have been refreshed even if your website information has been. These local directory sites hold a large amount of credibility with search engines who recognise them as a valid source of information. Many local directory sites have been online since the early days of the internet, which adds into their trust factor as far as the search engines are concerned. If you claim your business listing in an online directory you are given the opportunity to add additional information, for example pictures, offers, or even just give more accurate detail about what you do.

Set up Social Media sites in your business name.

You may have no desire to represent your business on Social Media, but the fact is that millions of people do use it, and you may have customers or potential customers looking for you on there. The worst thing that could happen is that someone else could set up a page using your business name and pretending to be you. Ensure this doesn’t happen by setting yourself up, and if you don’t want to use the sites leave a message clearly stating the best ways to get in touch with you. Once you’ve set the sites up, set up email notifications for if anyone does write on your wall or send you a tweet just so nothing slips through the cracks.

Make sure your Business Name, Address and Postcode are correct.

Each business has a unique Name, Address and postcode (NAP) and Search Engines use this information to ensure that information they return is about the same business, not another business with the same name. If you have moved premises you’re likely to remember to update your stationary and forward your post, but you also need to make sure that you update your address details with all local directories, Google and on your own website so that online searchers can find you too. It’s also important to keep all citations of your name and address the same, for example if your building number is 24-26 High Street, some people may just list it as 24, or 26. Whilst a postman would hopefully understand and deliver your mail, a search engine would see these as different things and therefore not give you the same credibility in the search results.

Encourage Positive Reviews

local seo - excellent customer service

It’s an unfortunate fact that people are more likely to complain than they are to praise. Your business may have had hundreds of satisfied clients over the years, and you may even have a box full of glowing testimonials, but it only takes one dissatisfied client to vent their frustration publically online to ruin your online reputation. Whilst the obvious solution is to always provide excellent customer care, there’s always going to be an occasional slip. If you already have dozens of happy customers talking about you online then one bad review will be a drop in the ocean. If you have no positive reviews then the bad one is all that anyone can see. Take pre-emptive action by encouraging everyone you deal with to leave a positive review of your business online. If you’ve followed the advice above and claimed your local directory listings then you can even ask people to go to a specific site to leave their reviews. We set up private review portals for our clients to make sure reviews can be captured and posted as easily as possible.

Not every business wants to actively manage their online profile, but it is important to have some kind of system or process in place as even if you aren’t interested in being online, I can guarantee people will already be talking about you and your business on the internet.

To find out how you could make it easier for clients to share their great reviews about your business online click here!

Leveraging Internet Search Engine Optimisation to Grow Your Business

Leveraging Internet Search Engine Optimisation to Grow Your Business

Leveraging Internet Search Engine Optimisation to Grow Your Business

If you are responsible for marketing and developing an online lead generation strategy through leveraging your website and other online property, you already know that targeted clients don’t just appear out of thin air. You have to help people find your site. In fact, you have to work pretty hard to be found. While there are many ways to do this, nothing brings as much traffic to your site as internet search engine optimisation.

What is Internet Search Engine Optimisation?

Internet Search Engine Optimisation (SEO) is the process of making a website or page more relevant to search engines for a particular keyword phrase. When you improve SEO the desired result is to get your page to appear higher up the organic search rankings. The higher a website or a page ranks in the search engines, the larger the chances of that website being visited by targeted searchers and converting to leads or sales.

If you look at a standard Search Engine Results Page, down the left-hand side of the page you will see what are known as the natural or organic listings. These are the search results that the search engine thinks are the most relevant to the search term that you typed, in descending order of importance.

These listings are free, as opposed to the Google Pay Per Click adverts on the top and right hand side of the page, and if your website is deemed relevant and of high enough quality your business website could appear naturally in the search results when a potential customer enters their search criteria into the search bar.

Why is it important to rank higher in the search engines?

It makes sense to appear as close to the top of the organic search results as possible as statistics show that:

  • 66.7% of all users click on one of the top three links.
  • 93% of all Internet traffic is generated from search engines [Source: Forrester Research]

Click on the following link to get ten more shocking statistics that highlight why SEO is Fundamental to your online lead generation strategy.

Imagine your website appearing at the top of the search engines for a major keyword relevant to your industry. Think about what benefits that would have on your business growth, and by understanding and incorporating internet search engine optimisation strategies into your online activity, over time your business could benefit from a larger number of visitors to your website, more leads and increased profitability for your business.

The most widely used search engines are Google and Bing and it is widely recommended that you submit your site to these search engines. It is a simple process that should take no more than a few minutes and it is important because if the search engines do not know you are there then they will not consider your content for inclusion in the search rankings.

There are many other actions that you need to take in order to fully optimize your website for search engine results such as tailoring your content to be specific to the search terms that users are looking for with relation to your product, brand or service and having the correct site layout so that the search engines can crawl over it to get a complete image of your site and content.

The opportunity that exists from leveraging search engine optimisation could be dramatic for your business. If you plan to build an online presence that generates targeted leads then you have to include SEO in your marketing plan. There are thousands of books and websites out there where you can learn for yourself and of course you can invest in working with an internet search engine optimisation company to get your site moving up in the search engine rankings, commanding higher online visibility, generating more leads and winning more business.

Call us on 0161 850 4413 today for a FREE consultation to show you how your website could be one of your greatest business assets.

Improve SEO and Get Highly Targeted Visitors

Improve SEO and Get Highly Targeted Visitors

Improve SEO and Get Highly Targeted Visitors

Small businesses often make classic mistakes with their websites, assuming that having built one, even a custom designed solution, that they will instantly appear highly in Google and win loads of new business. While this can be the case in some situations, it is far more likely that you are going to have to put in some work to improve SEO.

With an average click through rate (CTR) of 36.4%, you’ll benefit from more than a third of clicks from a search engine if you can rank a keyword term in the first position. The top three listings take 58.4% of all the searches! That is why seo is something that all business should take very seriously. [Source Optify CTR Study]

5 Tips to Improve SEO and Rise to the Top!

To make your website rise to the top you need to follow these tips.

improve seo

1. Keyword Selection

The keyword phrase (a term longer than one word, for example “Employment Solicitors Manchester”) that the user will enter into the search engine is hugely important and sits at the very foundation of getting top search engine rankings.

Think about the term your ideal client will enter into the search engine when they are looking for the results that your service can provide.

Your company name and your location are good for brand awareness but it is not addressing the scores of people that don’t yet know about you.

2. Quality content that is keyword optimised

In order for Google to fully understand what your content is about, it first of all sends a spider along to crawl your pages. The spider looks at pre defined areas of the page that help it translate the content and report back as to what the content is about.

The areas that you need to consider are:

  • Page Title
  • Heading
  • Sub headings
  • Alt tags for images
  • URL of the page

All of these elements of the page are considered by the search engines when indexing your content in the correct place so that your ideal visitor can find it. But remember that if your page is over optimised, in other words you are writing for the search engines, then it may not be easily decipherable for a human reader. Think about the user experience first.

3. Internal Linking

Internal linking is about how and where you link a page or post to other content that is relevant within your website. The point being that the search engines want to provide the user with the best possible experience they can.

Continuing with the “Employment Solicitors Manchester” search term earlier, it would be of benefit if you could then link to pages containing information and references to employment tribunals, constructive dismissal cases, and workplace discrimination.

By doing this you are providing greater detail for the user, which will help them make a judgement on your suitability to help them and the search engines will also appreciate. If the internal linking is managed correctly it will contribute to improving SEO, edging your content closer and closer to the very top search engine rankings where all the clicks happen.

4.  Attracting Inbound links.

Google and the other search engines rely highly on other people linking to your website in order for them to establish how popular your website is. The more popular the website, the higher your return in the search results.

The goal here is to create highly valuable, unique, entertaining, thought provoking, controversial content that people want to talk about and share.

The more people that link back to your site signifies to the search engines the popularity and value of the piece of content. Over time generating more links back to your content will result in greater search engine traffic. However, this does not mean that all links are equal; the quality and relevance of the link is highly important too.

Google takes into consideration where the link has come from. If your content is about employment solicitors then a link from the law society is a valuable link. If you receive a link back from a Comedy Club blog then as complimentary as it is that you have received a link it is less relevant and holds less authority.

5. Have a Social Media plan

Social signals such as being liked, tweeted or +1’d now impact your search engine rankings.

That is why you need to have a social media plan that includes identifying which social channels your customers frequent, tracking social conversations, trending topics, managing your online reputation and developing and sharing optimised content.

By ensuring you can easily create and post relevant content to social channels on a regular basis, you will not only improve your search rankings, but reach more potential customers when your content is linked to, liked, or shared.

Search engine optimisation techniques are constantly changing. What doesn’t change, and in fact becomes more prominent, is the fact that if you invest the time creating quality content that has value with the readers on a regular basis you will be able to improve seo and find your site and pages getting top search engine rankings, driving more clicks and ultimately converting to a higher number of sales.

How to Give Your Local Online Marketing the Best Chance of Success

How to Give Your Local Online Marketing the Best Chance of Success

Local Online Marketing Success

local online marketingFor businesses that rely on local customers, marketing used to mean putting an advert in a shop window or local newspaper, or maybe handing out flyers. Now, local online marketing has really come into its own and provides businesses with a whole host of different tactics to get in front of new customers.

But, to really get the most out of local online marketing, business need to make sure they’re doing it right and not just wasting time and effort. Here are our;

Top tips on How to Really Succeed in Local Online Marketing.

Have a plan and stick to it.

This should be obvious, but unfortunately it’s a crucial step that many businesses forget. If your marketing isn’t planned out it becomes almost impossible to track and measure any improvements, or lack of improvements that you make.

If you have no previous experience of putting a marketing plan together then take some time to do a bit of research, dull as it may seem it is a far better use of your time than going in blind! A basic local online marketing plan could start off by listing your business goals, then breaking down how you intend to achieve them.

For example, do you want to increase revenue by 10% across the quarter? How do you intend to get there? Will you employ an additional sales person, or will you sell higher value products? How will you get that message across to potential customers?

Invest in a Mobile Friendly website.

With Statistics like these it’s pretty obvious that you need your website to be mobile ready! People who are searching from their mobile are likely to be out and about, looking for what they need at that moment. If your website can’t be opened from their phone because it uses flash, or because there is too much to load then you could be missing out on valuable business leads every day.

Make sure your campaigns are Geo-Targeted.

If you want to attract customers within a specific local area, then it’s no good aiming your adverts far and wide where people from anywhere in the world can see them but can’t take action! Sites such as Facebook and Google Adwords allow you to target ads using a geo-location feature, meaning your adverts will only be seen by people in the locations that you specify.

Likewise, make sure that your location is obvious to anyone who might be searching your kind of service within your area. Include your location details on your site so Search engines recognise it, and link to other local pages wherever possible.

Engage with customers online.

When you’ve spent a lot of time building up your local online marketing you also need to be seen as a real human presence, not just a marketing machine. This means you need to take some time to engage with your customers, respond to comments they leave on your website, have conversations via Twitter, and thank people for their feedback. Social Proof is now all important, and online comments and actions that remain searchable and in the public domain are often viewed as being just as important as recommendations from Friends and Family.

Don’t undermine your own marketing efforts by forgetting to be a real person!

Be top of the Search Engines

Basic SEO strategies can help generate sales and customers so it’s vital to get it right. If the search engines recognise your site as being filled with valuable information on a subject then it also helps your credibility with customers. Being at or near the top of search engine rankings will ensure you get the best of the search engine traffic coming to your site for free.

It’s not just SEO that gets you to the top of the Search Engines. Tools such as Google + Local also help, along with Videos, Pictures and customer citations.

Click on the following link to learn more about the benefits of SEO.

Local Online Marketing is not complicated, but that doesn’t mean it’s an easy job. There are several elements to understand, but once you have the foundations in place you should start to see that all important increase in local customers.

Will Organic Search Engine Optimisation Benefit my Business?

Will Organic Search Engine Optimisation Benefit my Business?

Will Organic Search Engine Optimisation Benefit my Business?

organic search engine optimisationOrganic Search engine optimisation, or SEO for short, is the process of making a website more relevant to search engines. The desired result of SEO is to get your page to appear higher up the organic search rankings. The higher a website or a page ranks in the search engines, the greater the chances of that website being visited by users.

34% and 63% – These percentages represent the number of all people that click on the first search result in Google and the overall number of people who click on the top three organic results respectively.

If you look at a standard Google Search Engine Results Page (SERP), down the left-hand side of the page you will see what are known as the natural search optimisation listings or organic listings. These are the search results that the search engine thinks are the most relevant to the search term that you typed, in descending order of importance.

pay per click advertising

 

Does having a website mean my business is guaranteed relevant traffic from the search engines?

Despite everything you might have been told having a website for your business does not guarantee that you will get any traffic from the search engines or more importantly get any leads or customers through your online investment.

The simple fact is that to get any return on investment from your internet real estate you have to constantly update and improve in order to attract the attention of the search engines and more importantly targeted clients who are in need of your business services.

So rather than sitting back and letting your online real estate become a liability, follow these five reasons that you should implement an organic search engine optimisation campaign, that turns your website into a lead generation asset for your business.

How can your business benefit from organic search engine optimisation?

1. The results are Low cost.

Providing you understand the complexities of SEO and have the time and resources to publish and promote valuable content then the prime listings are within reach.

The problem is that most of the prime spots or keywords that have commercial importance have already been taken by organisations and they protect their property by dedicating resource to make sure they remain there.

2. Increase in Traffic

As suggested above being higher up the search listings will naturally result in more traffic.  The simple fact is that as humans we are naturally lazy and this means that we click on the results are presented to us rather than scrolling through page after page.

3. Improve brand credibility

Psychologically the higher up the search engines your business is listed the better it looks for your brand or image. The reason being is that everyone knows and trusts Google to provide them with relevant and respectable results. Therefore by simply occupying results on the first page you are gaining respect in the eyes of your customers and improving your online reputation management.

4. Increase Leads

Plan your search engine optimisation campaign correctly so that when a user lands on a specific page then there will be the opportunity for them to contact your business. This could be as simple as including a place where they can leave their email address meaning that you gain a lead or get a sale for a related item.

5. Promotion that does not sleep.

Having a well optimised web presence means that regardless of your office being open for business or not you still have a willing and able “sales person” available to answer questions, direct queries and win new business.

Utilising effective organic search engine optimisation can be the difference between your website becoming the best sales asset your business has or earning the reputation of being as useful as a chocolate fireguard!

Your customers are online, the chances are they are searching for your products or experiences so make your website is your greatest asset and make sure they find you through organic search engine optimisation.

To find out exactly how we can help you position your business online, increasing website visits and growing sales then contact us today on 0161 850 4413.

15 Must Know Benefits of SEO for Business!

15 Must Know Benefits of SEO for Business!

SEO for Business is not new! But so many businesses get it wrong. Don't be one of them! Here are 15 Must Know Benefits Of SEO For Business

Benefits of SEO for BusinessSearch engine optimisation, or SEO, for business is not a new thing. It has been part of the landscape now for many years. Those who adopted early have reaped huge benefits, however there are some who have only just dipped their toe in the water and others who have let the whole SEO phenomenon simply pass them by. The fact of the matter is that SEO is playing an increasingly larger part in the day to day management of business websites.

 Here are 15 Reasons Why SEO for Business Can Not Be Ignored

1. The results are low cost

Providing you understand the complexities of SEO and have the time and resources to publish and promote valuable content, then the prime listings are within reach.

The problem is that most of the prime spots or keywords that have commercial importance have already been taken by organisations and they protect their property by dedicating resource and employing seo companies to make sure they remain there.

2. Increase in traffic

As suggested above being higher up the search listings will naturally result in more traffic.  The simple fact is that as humans we are naturally lazy and this means that we click on the results that are presented to us rather than scrolling through page after page looking for something more relevant.

seo for business improves brand credibility3. Improve brand credibility

Psychologically, the higher up the search engines your business is listed the better it looks for your brand or image. The reason being is that everyone knows and trusts Google to provide them with relevant and respectable results. Therefore by simply occupying results on the first page you are gaining respect in the eyes of your customers.

4. Demand driven

People use search engines when they have a need, if your web presence follows correct  search engine optimisation practices  then when a user lands on your site what they will find will be exactly what they are looking for and this can result in leads, sales and increased profitability for your business.

5. Focusing on SEO for business means practicing better web development.

Focusing on SEO results in a naturally better, more accessible website. This is due to the fact that to reach the dizzy heights of the first page of Google your website has to be structured in a way that the search spider can crawl effectively, meaning your site cannot have poor navigation, broken links or low quality content.

6. Promotion that does not sleep.

Having a well optimised web presence means that regardless of your office being open for business or not you still have a willing and able “sales person” available to answer questions, direct queries and win new business.

7. Forces your business to produce content

You might not initially see this as a benefit of SEO but let me explain. The simple fact is that each and every business has skills and expertise that help their customers solve problems.

When you enter into an SEO campaign one of the things that you need to do is constantly provide the search engine with fresh, relevant and quality content. This means that you can leverage the knowledge that your business has and publish it for all to see.

I am not talking about giving away valuable secrets, what I am saying is that the more people can see for themselves about what you do and how you can help them, then  the greater the chance of them choosing you when they are in need of your services.

8. SEO can help you achieve your business goals

If you want more customers, more leads and more sales then the internet is a huge marketplace where customers are becoming less and less cautious when it comes to purchasing items. Therefore, if your business goals are to raise sales and increase profits, the internet is a fantastic platform from which to reach a greater audience and help you achieve those goals.

SEO for business helps PR9. SEO Attracts PR

Let’s say that your business specialises in traffic management solutions and there is an incident which is causing a stir in the media. The journalist writing the story needs a traffic management specialist and to find one they use the search engines.

If your business is optimised for traffic management and you make it easy for the journalist to contact you then you could find yourself getting interviewed and as a result getting a horde of free publicity.

10. You can expand an existing business

If your business is predominantly online then adopting a professional seo service  can allow you to tap into a different market or engage with your existing market place further.

You have (almost) unlimited customer reach. The population of the internet is about 2.1bn and growing rapidly each and every day. By harnessing effective SEO strategies you can target a niche marketplace on the other side of the world, or strengthen your position against a bigger competitor.

11. You can go local

Reaching consumers based on their proximity to your business and their need for your experience is a present reality, and many are already reaping great benefits. For business owners big and small, local search engine optimisation has levelled the playing field when it comes to raising awareness, and attracting and retaining customers as well as rewarding them for their loyalty.

Just because your town only has 40,000 people it does not mean there is not a demand for your product or service.

12. Your competitors are doing it

Whatever business niche you pertain to you, know that if you type in lawyer, doctor, plumber or landscape gardener in the search engine results page you will likely see someone you know. The internet is part and parcel of doing business and if you want to be on the internet and in with a shout of connecting with people when they need your service then you need to think about SEO.

SEO for business is not just for the big fish13. You don’t have to be the biggest fish in the pond

We all know that money talks and quite often it is the businesses that are willing to invest the most will get the prime listing. However Google in their wisdom have made changes to their algorithms to allow each and every business to compete on the same level. Therefore if you can produce the best, most relevant content that people engage with, then you too could find yourself benefiting from the top spots.

14. You cultivate networking relationships

Social Media is becoming more and more of an important factor when it comes to SEO. The more places where your pages are indexed online in relation to your field then the greater the chance you have of connecting with other people in your niche that in turn could result in joint ventures, business partnerships and, of course, increased profits.

15. Better ROI

Due to the high rate of keyword inflation, paid search in terms of PPC can be cost prohibitive for many small businesses and therefore an ongoing SEO for business campaign returns a far greater return on investment over the long haul.

Search engine optimisation is not a fad or something that can simply be ignored; users are being conditioned in how to use the internet to purchase everything from face lifts to houses. If you are in business then your goal is to make a profit, to make a profit you need sales, to make sales you need leads, to get leads you need to prospect and advertise. SEO for business is part of the online package you need to consider. When used correctly and creatively it can become one of the most beneficial tools in your online marketing tactics.

Click here to turn your website into a client generating powerhouse

What are the top challenges or Benefits you see with regard to SEO? Let us know in the comments below! 

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A Professional SEO Service Delivering Firm Results for Your Business

A Professional SEO Service

Using a high quality, results driven, professional SEO service is one of the most important aspects of a successful online strategy. After all, it’s the key factor in ensuring that your website can easily be found by highly targeted customers and deliver against the goals that you set out to achieve.

Why do you need SEO Services?

With more than 85% of web users using search engines to find websites it’s likely that search engines are the number one source of traffic to your website. Around 60% of these searchers click on the top three results, and 90% don’t go beyond page3 of the search results. Simply put, if your website is not listed in the top 10 of search engine results for targeted search terms, you will be losing clients to your competition.

On the other hand, if search engine optimisation is professionally implemented then targeted traffic and conversions will increase, and this could directly influence your bottom line.

Why Choose a Professional SEO Service from Big Thinking Online?

As an Online Marketing Digital Agency, our professional SEO service is the foundation on which we build your online real estate up to become a valued asset to your business.

Choosing the right SEO partner to work with your business is important. Big Thinking Online is well-established and has been featured in many online publications. We pride ourselves on being a personable yet professional SEO service firm.

  • ROI Focused Services
  • Competitive Prices
  • Bespoke Packages
  • Honest Advice & Ethical Methods

The complexities of search engine marketing can sometimes make it difficult to see the wood from the trees, but at Big Thinking Online we recognise that supporting every successful organic SEO campaign there are four cornerstones of effective SEO:

  1.  The creation of quality content that is optimised for your target keywords and aims to drive awareness, increase interest, spark desire and instigate action.
  2. A website structure, known as on page optimisation, that enables all your content to be found quickly by users and by search engines.
  3. The promotion of your content, through link building campaigns, to ensure your content is seen as an authority and moved up in the search engine results pages.
  4. Ongoing monitoring and analytics.

Our SEO services include comprehensive and actionable advice through consulting, followed by implementation and then training so that your business can take responsibility for its own search engine optimisation campaigns in the future.

Core SEO Services

seo service

 

Each business we serve has different requirements, so after an initial consultation our recommendations may vary dependent on your situation. Typically, our services comprise of:

1. Review of Website

Whether you have a well established website, or a fairly brief blog we need to understand your challenges. We perform an in depth review of your website from a Search Engine Optimisation perspective, including content strategy (content organisation, keyword usage, Meta Information etc.), navigation and internal linking structure.

2. Review of analytics data

A review of existing visitor and keyword data to provide an insight into keywords you are ranking for,or could rank higher for. We also try to identify alternative search terms that, with a concentrated link building strategy, could net you a higher number of visitors or leads.

3. Keyword research

Targeted keywords are the difference between your site being found or not.We will get to understand your business, products and objectives then research live search engine data to determine the keywords to focus your online marketing campaign around.

4. Competitive analysis

At Big Thinking Online we don’t like to waste time, especially yours. That’s why before we agree to get your company higher rankings in the search engines we uncover who the competition is, how they have achieved those rankings and if it is possible to beat them before devising a strategy to suit your requirements.

5. HTML Meta tag optimisation

We will ensure that all Meta tags are present, compliant and optimised for search.

6. Devise and implement a content strategy

Search engines demand fresh and relevant content to be updated regularly to your site.

We can work with you to put in place a content marketing strategy that as a business you can take full responsibility for. Or you can leverage our professional copywriting services to do it for you.

We will also look to leverage and optimise your existing web copy.

7. External Link building.

Quality and relevance is vitally important to a successful link building campaign and we will make sure that the links to your site are relevant and add authority to your website. Every link that we provide your website with is in your best long term interest for your business.

8. Rankings and review

You need to know whether your SEO services are providing value for money and amongst the most important performance measurements are your keyword rankings. Having agreed the core keyword targets with you, we will provide a report at the outset of the rankings for those keywords and also share with you any other rankings we may have recorded in the course of our keyword research. We will provide updated ranking reports monthly.

9. Social Media Integration

Social signals now play a very significant role in organic search rankings. The more interaction your content and website receive from social media, i.e. people sharing, liking, or tweeting your content, alerts the search engines that your content is valuable and worth sending more traffic to.

Our social media management services will make sure that your content is being seen, heard and shared across social media networks.

10. Progress reports and reviews

Results are important for you, we know that and we will keep you informed by sending regular monthly email updates about various aspects of progress. We will also attend progress review meetings in person, if requested, on a quarterly basis. Meetings may be held more frequently if agreed by both parties.

11. Reputation Marketing

One bad review of your company can result in a drop in search rankings. Yes, that may seem slightly severe but the search engines are out to provide their customers, the searchers, with the best possible search experience and they will not send traffic to a poor site.

We proactively work to stay on top of your reputation online, who is saying what and where and provide you with the timely information so that you can protect your online image before things escalate.

Pricing

We charge a fixed flat monthly rate dependent on our assessment of the complexity of the project and an estimate of the number of days we consider your campaign will require each month. That time will typically be broken down between keyword and market research, onsite SEO (enhancing your website), offsite SEO (promoting your website online) including link building, monitoring, reporting and consultancy,

professional seo

As a professional digital online marketing agency we like to manage expectations from day one.

  • Search engine optimisation is not a quick fix and very rarely will you see immediate results.
  • We cannot and will not guarantee 1st position rankings for keywords.
  • We expect a campaign to last a minimum of 6 months.

If you are still serious about working with a professional SEO service company than you can call us for a consultation on 0161 850 4413 or contact us here!

What Can a Digital Agency do For Your Business?

What Can a Digital Agency do For Your Business?

What is a Digital Agency?

Although there are probably a few different ways to describe a Digital Agency, the definition that we’re using is: a company that provides creative, strategic and technical development of screen-based products and services. Here at Big Thinking Online, that is a big part of what we do.

Our expertise as a Digital Agency covers a range of consultancy and services designed to support your business through the ever changing maze of Online marketing solutions. Our focus is on providing comprehensive advice aimed at putting your business in the spotlight to guide new customers straight to your door.

Digital Agency Services and Solutions

SEO Services

Efficient use of SEO can place your business at or near the top of the search engine rankings, for free! This gives you that all important edge over all your competitors who fall below you, out of site from those impatient searchers.

Mobile sites

With 23 million smart phone users in the UK, it means that if your website can’t be found and used easily by a mobile user you could be missing out on a very important chunk of the marketplace. We can help make sure your mobile optimised site keeps you ahead of the game.

Local SEO

Approx 20% of searches on Google are ‘local searches’, for example “Plumber, Manchester”. If your business is dependent on being found within your local area then our local seo services can make sure that it is!

Google + Local

Google is the most used search engine on the planet, so anything that helps you earn a better place in a Google search is worth paying attention to. By claiming and optimising your Google + Local page you are literally putting your business on the Google map. We can show you to make the most of this.

Pay Per Click Marketing

Online marketing has many faces, and pay per click is one of the best ways to attract targeted leads. It can however be difficult to get right which is where we come in. We can help you identify keywords, manage and monitor your campaign.

Reputation Marketing

Reputation is one thing money can’t buy. Earning good feedback is priceless, yet one piece of bad feedback can ruin all your hard work in a heartbeat. We can proactively work to stay on top of your online reputation, alerting you to any mentions (good or bad!) that you need to address  either to protect or promote your image.

Web Development

We understand that not everyone is a developer or designer, but if the look and feel of your website doesn’t sit well with online marketing and SEO techniques then you will got minimum if any results from your online investment. we can develop your existing content into a site that is both attractive and effective.

SEO Content Writing

Fully optimised content plays a big part in search engine rankings, as do regular updates. If this is an area you struggle with then we can step in, providing SEO and reader friendly content for your site on the subjects that matter to your business.

Social Media Marketing

Although you may be quite happy using Social Media for your personal life, it can be very different managing it for you business. We can help you with anything from getting your Facebook page to match the look and feel of your website, to setting up a great business marketing campaign.

Keyword Research

SEO and , Pay per click are just two things that rely on solid keyword research. Just because you know your business inside out it doesn’t mean you’re choosing the right keywords. We can analyse live search engine data to determine the keywords to focus your online marketing campaign around.

The internet is ever changing with new techniques, trends and technologies being introduced almost daily. As a Digital Agency we also have to constantly learn and adjust as the market demands, meaning that there is far more to what we can do than is listed here! For more information on any of the above services, or to find out more about how we can specifically tailor our services for your business please contact us today on

0161 850 4413

Why is Online Marketing so Important?

Why is Online Marketing so Important?

 

You never get a second chance to make a first impression

That’s why at Big Thinking Online our goal is to make sure that the impression your client sees when they search for your business has a positive impact and lasts for all the right reasons.

A positive digital representation of your business that attracts, engages and compels your new customers to take the next step; call you, email you, walk into your store, buy from you and then leave glowing reviews and recommendations, and proudly tell all their friends about the excellent experience they received thanks to you!

Do you like the sound of that?

Of course you do! This is why it is crucial to have a proficient online marketing strategy.

Are Your Online Marketing Efforts paying their way?

It’s no longer enough to just have a website. Your website is one component of a congruent network of information about your business that projects your brand and highlights your expertise to those in need of your product or solution. This is where we come in.

How can we help you?

We’ll work with you to identify the right mix of online marketing techniques needed to take your business to the next level, and then pull out all the stops to deliver you outstanding results.

Unlike some other marketing disciplines, the majority of online marketing activity can be clearly tracked and the results evaluated. Online marketing is highly flexible and enables you to adapt your strategy quickly to capitalise on results.

We can provide a number of online marketing services, tailored to your business goals for example:

  • Search Engine Optimisation (SEO)
  • Local SEO
  • Pay per click marketing (PPC)
  • Social media marketing
  • Web development
  • Reputation Marketing
  • SEO Content Writing
  • Mobile Optimisation

Click here to learn more about our full service digital agency portfolio

 The Online marketing strategy that we practice and deliver.

1. Have a Plan

In order for anything to be successful you need to have metrics to judge against.

There has to be a clear understanding of what you are trying to achieve. Are you aiming to:

  • Increase brand awareness?
  • Drive inbound leads?
  • Build Authority?
  • Create an automated sales engine?
  • Build an online community?

Our online marketing consulting service will help clarify your online goals in relation to your business objectives.

This allows you to focus your time and energy on doing what you do best, driving your business forward knowing that we are working in the background to deliver optimal performance for your investment.

2. Optimise Your Online Presence

Be found in the places that your audience are likely to frequent. By that we mean when people are searching for a solution to a problem that your product or services can resolve, make it easy for them to find you.

In fact make it damn hard for them not to find you!

As a professional seo service we understand the importance of finding customers who want your services today. Not tomorrow, not three weeks from now, TODAY!

Our local search engine optimisation program means that people from your local community find your business FIRST over your competitors, love what they find, and take the next step to contacting you, buying from you and adding to your bottom line.

Search engine optimisation is the foundation for any successful online marketing strategy to learn more about how your business stacks up in your local market place compared to your competition, enter your phone number below. You will get a detailed report that explains where your business service ranks on Google in the local marketplace.

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3. Deliver a Consistent Brand Message

Your website, blog, Facebook Profile, Google Plus, Twitter, and LinkedIn should all reflect the same brand and deliver a consistent message.

Don’t worry if you don’t have any, just one, or all of the above, we will work with you to understand your audience, who they are, what online activities they undertake and make sure that you are visible in the correct places at the right time.

Your online image has to leave the user in no uncertain terms that it is you and your business they are dealing with, no matter where they come across you.

In the offline world think of how the Franchise Model works. Regardless of which town, city, or even country you may be in, you will meet with the same familiar images, products and services. It is a marketing strategy that allows the user to feel comfortable. This is exactly what you want to do with your business online marketing strategy.

To ensure that people are under no illusion that it is you ,opt to have the same colour, design and logos consistently across your online real estate.

To learn more see Social media marketing services

4. Continuously Engage with Quality Content

There is no “set it and forget it” policy on the internet, no matter what the marketing hype states. The internet is an ever changing organism, similar to the desires and needs of any consumer. What was interesting and exciting last week may not have the same impact next week.

Your online presence needs to be updated with rich, relevant and compelling content on a regular basis.

Why?

Because the search engines use what is called a “freshness factor”  in determining  what results are most relevant for their users. If the content on your website is not up to date then it will slowly fall further and further down the search engine rankings, meaning less and less people will find you.

Without continuous efforts to engage the user your online portfolio will soon become irrelevant.

 

5. Social Media cannot be ignored

Implemented in the correct manner small business social media marketing can have a profound effect for your online marketing efforts.

How powerful could it be for your business to have one of your articles shared over 1000 times or tweeted 749 times?

We can help send your posts viral just like this!

More than just getting your name out there, social media is about developing a community of people who are interested in what you have to say. It provides entertainment, education and is enlightening. If you get it right then people will grow to trust and respect your brand and will be more inclined to share your brand with their friends.

A trusted recommendation from a friend is a highly valued resource for any business and can have significant results.

Similar to search engines, social media sites have algorithms in place that determine who sees what messages and when. In part, this is based on how often you frequent the site, what content you post and how engaged people are.

In other words, to reach the right people at the right time you need to be active on social media. One update every two weeks is not good enough.

Our Managed social media marketing program can keep your social media community constantly updated with a stream of relevant and engaging content designed to grow your following, your online reputation and ultimately your business.

As an online marketing company we live and breathe digital.

Let us take the stress of managing your online marketing portfolio and you focus on doing what you do best and that is providing an excellent service for your clients.

Contact us today by calling: +44 (0)844 – 245 7365 or email us Email us by clicking Here!