The Secret of Effective Small Business SEO- Shhh Don’t Tell Anyone!
Every business wants to benefit from targeted search engine traffic, don’t they? I mean it goes without saying that if you are a small business you want as many targeted potential buyers viewing your business and services as you can. So, what is the secret trick behind effective SEO for small business?
There is no secret!
To top your competition and achieve a higher position in Google, you need Google to see your website as more relevant than your competitor’s site.
Relevance is the keyword here. Not a flashier, or better looking site, or a site with more bells and whistles. Yes, we all know looks help, but they don’t necessarily add to the relevancy of the site.
Being the most relevant site for your chosen keywords or phrases may seem like a monumental task but it can, over time be achieved as long as you stick to Google’s rules and provide the user with the greatest possible search experience.
The First Step to Effective small business SEO
The first step to effective small business SEO is to analyse your competition and evaluate their websites to determine their strengths and weaknesses. Once you have done this it will help you work out your plan of attack. You will be utilising their strengths and learning from them. You will also be learning from their weaknesses and mistakes and using these to give your site the upper hand.
There are three areas that you, as a small business owner, need to focus on and these are crucial for gaining the edge over your competition and having an effective small business search engine optimisation strategy.
3 Key Factors of an Effective Small Business SEO Strategy
Fresh New Relevant Content creation
Regardless of the industry or niche that you pertain to, what worked last year is not necessarily the best practice today. Strategies, tools and regulations change and in order to be relevant you need to be on top of those changes and reflect that in the content that you write.
When the search engines crawl your site and see that the last piece of new content was indexed 4 months ago and in that time your competition has indexed 12 new pieces of content, who do you think Google will cite as more relevant?
That is not to say that any old content will do. The content has to add real value to both reader and the search engines.
On Page Optimisation
SEO On page optimisation refers to the optimisation of your website. This is where you will make sure that your web property is targeted only to relevant keywords that will help to focus on your chosen theme.
For example, a building maintenance company may produce articles that provide insights into; exterior paint finishes, outside lighting for security or landscaping gardening. The purpose of the content is to provide the reader with an in depth experience and for the business owner to highlight their expertise in the field.
SEO – Off Page Optimisation
This is where efforts are focussed on increasing inbound links and securing a higher Page Rank for your website then your competition has for theirs.
The principle being, the more relevant (up pops that word again) links from other authoritative websites that point back to your site, the more relevant your content is in the eyes of the search engines.
Small Business SEO does not have to be difficult.
If you concentrate on optimising these three areas then you will be increasing the relevance of your website not just for your visitors but also for Google.
Over time, as Google crawls your site and they note the implemented changes, or you give them a slight nudge to let them know new changes have been introduced, Google’s view of your website will become more positive.
This is the only way to achieve higher positions in Google’s natural search. Unfortunately it takes time to achieve but it’s worth it in the long run. If you keep increasing the relevance of your website, using effective small business SEO strategies you will keep increasing your position in the search engine results pages and as a result drive more business.