Three Benefits of SEO Services for small businesses
Let’s consider for one moment what it would be like if nobody could find your business. You have built an impressive store front, you have invested heavily in stock and nobody is walking through your door.
Let’s take it one step further, what if your phone is not even ringing? It’s likely that it wouldn’t be long before you went out of business. What would you do?
This may be a little extreme but the point is this: you might have the best looking website on the planet but if nobody knows you are there then the chances of you earning a healthy profit from it, or even getting any leads, are very slim.
In order to guarantee that your website gets visitors that lead in to sales then you need to position it in front of the relevant search traffic. So how do you do that?
You can target a local audience
You may have been in business for 10 years but you can’t just rely on your regular customer base. Without fresh faces popping their head through the door you will not continue to grow and be around for another 10 years.
Search engine optimisation allows you to specifically target your local community and make sure that when they need your services you are their first point of call.
The chances are that very few people dig out the yellow pages or go through the local paper when they are looking for services and that is why you need to be positioned in the search engines to benefit.
You can Attract Highly Qualified Visitors
There are many online advertising methods that small businesses can use to drive traffic to a website however they are not all created equal.
There has been much said about “click happy” people who click on pay per click or blog adverts just to see what is on the other side with no intent to go any further, purely because they want to see what is at the end of the trail.
Sure, if you have a solid conversion optimisation strategy in place then you can increase the number of leads or sales. However the conversion number could still fall short of the number you could achieve via natural search engine optimisation.
When a user sees a listing in the search engine results pages they automatically feel comfortable that the information presented will be relevant to their needs and therefore only click when they have a specific interest.
You Can Increase Word of Mouth Marketing
In order to benefit from high organic search listings your website needs to have social signals e.g. people need to be talking about, recommending and sharing information concerning your business.
The more this happens the more the search engines believe your website is of high quality and will increase your position in the search rankings, resulting in a greater amount of traffic and sales.
It doesn’t matter how big or small your business is. What does matter is that you are properly represented to the online world through effective search engine optimisation.