Top Tips for Quality Content Control
With millions of websites, emails, text messages, videos, presentations, voicemails, tweets, status updates, blogs and comments to wade through on a daily basis there is a lot of information fighting for our attention.
As such top quality content is crucial. Because trust and authority (earned by providing high quality, useful, helpful and relevant content) breaks through the information overload that we are all faced with.
Here are some top tips to ensure your Content is of the highest quality.
Choose topics based on the interest of your audience.
Before publishing a piece of content ask yourself. Does this piece of content make sense? Does it add value? Will the readers be entertained or educated by it? Compare your content to what is already available and, after taking off your rose tinted glasses, ask yourself does your piece of content provide more value than other pages in the search results?
Assess each and every page.
If you have large website then this can be quite a task however if you had an office or a shop then you would check each and every fixture and fitting that the public could come into contact with to make sure that it was in the best condition. The content that you publish will always be online and therefore people will be able to access it. Make sure that the message is still relevant and adds value to the user.
Providing a human touch to your content can help build a connection with the audience. Share a little bit about the author of the content by adding a bio to the bottom of posts. Therefore if the reader enjoys what they read they can learn more about your expertise and credibility and perhaps connect with the author on other social media platforms.
Authorship is not just confined to on your site. You should also look to establish your authorship with Google so that Google is aware of the original author of the content and can rightly place your name and picture next to the content.
When you create content on a regular basis it can be really, really tough to come up with original ideas. Tell stories, share tips, provide original research, reporting and analysis.
If you are going to re-purpose content across different platforms then make sure there is something unique to that piece so that it avoids having the mass produced look and feel.
Aim for Authority
The best way to get your content shared and syndicated around the internet is to become an authority. Being an expert means other people will share and reference your content. This will result on more people having access to your content and a rise in the search engine rankings.
Aim for Accuracy
Asses your quality content for spelling, grammatical, typographical and factual errors before committing it to the World Wide Web. If you don’t take the time to do it, your audience will do it for you and let everyone else know into the bargain.
The occasional mistakes will slip through the editing process but by checking, double checking and even triple checking you will limit the embarrassment.
Publishing quality content on a regular basis is a great way to attract targeted prospects and keep current clients engaged and interested in what your brand has to say by being more personal and relevant to the individual user.