Will Organic Search Engine Optimisation Benefit my Business?
Organic Search engine optimisation, or SEO for short, is the process of making a website more relevant to search engines. The desired result of SEO is to get your page to appear higher up the organic search rankings. The higher a website or a page ranks in the search engines, the greater the chances of that website being visited by users.
34% and 63% – These percentages represent the number of all people that click on the first search result in Google and the overall number of people who click on the top three organic results respectively.
If you look at a standard Google Search Engine Results Page (SERP), down the left-hand side of the page you will see what are known as the natural search optimisation listings or organic listings. These are the search results that the search engine thinks are the most relevant to the search term that you typed, in descending order of importance.
Does having a website mean my business is guaranteed relevant traffic from the search engines?
Despite everything you might have been told having a website for your business does not guarantee that you will get any traffic from the search engines or more importantly get any leads or customers through your online investment.
The simple fact is that to get any return on investment from your internet real estate you have to constantly update and improve in order to attract the attention of the search engines and more importantly targeted clients who are in need of your business services.
So rather than sitting back and letting your online real estate become a liability, follow these five reasons that you should implement an organic search engine optimisation campaign, that turns your website into a lead generation asset for your business.
How can your business benefit from organic search engine optimisation?
1. The results are Low cost.
Providing you understand the complexities of SEO and have the time and resources to publish and promote valuable content then the prime listings are within reach.
The problem is that most of the prime spots or keywords that have commercial importance have already been taken by organisations and they protect their property by dedicating resource to make sure they remain there.
2. Increase in Traffic
As suggested above being higher up the search listings will naturally result in more traffic. The simple fact is that as humans we are naturally lazy and this means that we click on the results are presented to us rather than scrolling through page after page.
3. Improve brand credibility
Psychologically the higher up the search engines your business is listed the better it looks for your brand or image. The reason being is that everyone knows and trusts Google to provide them with relevant and respectable results. Therefore by simply occupying results on the first page you are gaining respect in the eyes of your customers and improving your online reputation management.
4. Increase Leads
Plan your search engine optimisation campaign correctly so that when a user lands on a specific page then there will be the opportunity for them to contact your business. This could be as simple as including a place where they can leave their email address meaning that you gain a lead or get a sale for a related item.
5. Promotion that does not sleep.
Having a well optimised web presence means that regardless of your office being open for business or not you still have a willing and able “sales person” available to answer questions, direct queries and win new business.
Utilising effective organic search engine optimisation can be the difference between your website becoming the best sales asset your business has or earning the reputation of being as useful as a chocolate fireguard!
Your customers are online, the chances are they are searching for your products or experiences so make your website is your greatest asset and make sure they find you through organic search engine optimisation.
To find out exactly how we can help you position your business online, increasing website visits and growing sales then contact us today on 0161 850 4413.