Do You Know How Powerful Video Marketing is?
Online Video has quite literally exploded in the past five years. It is no longer something for the future it is clearly part of the NOW.
Clients, customers, patients and followers expect to see video as part of their online experience to aid in their decision making process about your brand. There isn’t a more powerful way of capturing your users’ attention and gaining their trust online.
The Numbers Don’t Lie
In the UK over 15 million people will watch 200 million videos online today.
Don’t think that it is only teenagers watching videos of the latest fashion craze, dare devil stunt or pop video. In fact 80% of executives are watching more online videos this year than last year and 50% of all users are watching business related videos at least once a week. And According to Forbes, 59% of executives would rather watch video than read text.
So if your business targets businesses or clients at executive level then there is an audience for your videos!
They are some huge numbers and it doesn’t stop there. But rather than letting you read this post in its entirety (Which I highly suggest you do) you should watch this video that shares some of the incredible statistics around online video.
Content Rich Videos Increase the Relevance of your Website
Relevance is one of many key indicators that Google uses to rank websites. The higher your website in search, the more targeted users for your service will see your offerings and the greater the chance you have of converting those users into clients for your business to enable growth.
If your business has a product to sell then 57% of consumers feel more confident after watching a product video. So if you don’t have videos related to the products and services that you offer you are wasting an opportunity with more than half of your potential clients.
Video is a Great Way to Use the Search Engines to Your Advantage
For those that have invested in positioning their websites higher up the search engines through practices such as search engine optimisation or pay per click advertising you will know how difficult and expensive this can be.
Google favours its own products, YouTube being one of them. Therefore if you have videos on Youtube, according to Forrester research, your listing is fifty three times more likely to appear on the first page of Google because of those videos compared to text only.
Video as a medium allows you to express yourself and your business in any number of different ways to appeal to your targeted clients, with a 30 second video allowing you to:
- Communicate Effectively
- Entertain and Influence Buyers
- Dominate Search results
- Bring Products and Services to Life
- Increase conversions
So what are you waiting for? Your customers are already watching video online, why aren’t those videos yours? Video needs to be part of your marketing mix!