6 Tips For Marketing Your Business To Get More Local Customers

  For businesses that rely on local customers, marketing used to mean putting an advert in a shop window or local newspaper, or maybe handing out flyers. Now, local online marketing has really come into its own and provides businesses with a whole host of different tactics to get

Why Content Marketing Will Educate Your Prospects And Produce More Profitable Sales.

As a small business owner who is looking to increase sales via the internet you will recognise that most of your competition is already investing in one form of internet marketing or another and in some cases will have a well structured online marketing campaign in place that is

6 Questions You Should Be Asking Of Your Website and The Reasons Why

  How much does your website contribute to your business goals, success, or income? What’s the return on investment (ROI)? How does it compare to your competitor’s website? Maybe you’ve already asked yourself and many others these questions regarding your website but did it lead to change and improvement?

3 Online Website Tips to Build Trust and Win More Sales.

 Improve the User Experience   If you had a shop and the only way customers could access this shop was by climbing three flights of stairs, knocking on the door, then waiting for 30 seconds to be allowed to enter. Then when they finally gain entry they have to fight their way through

4 Things You NEED to Make the Internet Work for Your Business

Business success online today is all about connection and conversation, community and collaboration.   While traditional online marketing methods and social media complement each other, it is no longer good enough to be found on Google alone. You have to have a solid and positive presence on social media

Have You Earned the Right to Win New Customers?

Do you know the most effective way to spread the word about your business or increase awareness of your latest service online?   Whilst every business and every campaign is different, there are three ways to go about it for maximum exposure.  To succeed in online marketing, in fact

10 Tips to Make Your Website Stand Out From The Crowd

Today there are over 1,000,000,000 websites on the internet.   And they’re all vying to capture the attention of your customer.   I’m not telling you this to scare you. In fact I am probably not telling you anything you are not aware of already.   I’m telling you this

Local Knowledge Panel Now Includes Reviews From the Web

Last week Google announced that they were adding “reviews from around the web” to the local knowledge panel for businesses. Google stated “Whether your site publishes editorial critic reviews, best-of places lists, or aggregates user ratings, this content can be featured in local Knowledge Panels when users are looking

Do Customers Really Trust Your Business?

I’m sure your gut reaction says that yes, they do, but how can you prove it?   Let’s look at this from the customer’s point of view. If they are looking for the kind of service you provide, how does your business prove to those customers that you’re the

66% of Your Clients Are Willing to Spend More!

In Re-imagine! Business Excellence in a Disruptive age Tom Peters says,   “Excellent customer service is no longer good enough. That should be the de facto and in order to maintain a healthy client list any business should be looking to deliver OUTSTANDING customer service.”   Doesn’t that make

How to Make it Easier for New Local Customers to Find You Online

How to get More Local Customers Today the first place that people look for a business is online using their mobile phone or computer. If somebody was to search for your business category would they find you? And if they did would the information that they were presented with

Are You Making These Mistakes With Your Social Media Presence?

We’ve worked with countless businesses over the last few years, to help them improve their online reputation and to help them grow and reach new clients. Social Media has become an increasingly important part of a businesses online presence, and an area that the vast majority of businesses seem

Why You Should Pay Attention to Twitter’s Increased Follow Limit

Big News from Twitter last week! They are increasing the cap on how many people you can follow from 2000 to 5000. The follower limit is been in place as a way for Twitter to try and stop Spam accounts, or what it calls aggressive following. Following other accounts

How to Use Social Media as a Lead Generation Tool for Your Business.

I’m Sure You’ve Heard About Social Media. I’m also sure that if you have a business, you’ll also have some form of social media account for that business. What I would be surprised to hear, however, is that you’re successfully using your social media channels to generate new customers,

Why You Should Use Pinterest – No Matter What Your Business Is

Pinterest launched early in 2010 It was initially a closed beta project for a select group of users. It soon progressed to be an invitation only site, and I remember requesting an invitation to join early in 2011 after seeing friends’ pins popping up on Facebook and wanting to

Why Are Reviews So Effective At Winning New Clients?

Being Found Online Is Tough. No Question. But been found online and getting new clients to select your business over your competition is even harder. Especially when there are very few differences between the services you offer.   While many business owners leave it down to chance, there are

Improve Your Local Business Search Results By Controlling Your NAP Citation

  Last week we discussed 5 tips to increase your business’s position in local search, more specifically getting into the top 3 of Google Maps. One of the tips that we shared was the importance your Name, Address and Phone Number (NAP Citation) has on the overall ranking of

Is It Time For A New Business Plan?

When I first started my business, I spent some time putting together a business plan. I laid out targets for growth and timescales to hit those targets. Within a couple of months that plan was unrecognisable with reality so it was time to revaluate and replan.   Sometimes it’s

The Many Uses Of Social Media

To get the most out of social media for your business, You need to think of it in a completely different way than you would for your personal life. In business, social media isn’t just about liking everything your friends do, or sharing pictures of all your meals. You

How To Make The Most Of Your Business Facebook Page

Facebook has long been one of the most powerful sites on the internet, and is definitely one of the most popular. Whether you’re sharing wedding pictures, family holidays or a cat video you found on YouTube, getting your friends to like, comment and share is all part of the

7 Ways To Win New Customers!

New customers, clients or patients are the lifeblood of any business. For small businesses in particular, keeping a steady flow of new clients coming through on top of serving existing clients and tackling the day to day running of your business can be a constant struggle.   So, for

How to Choose A Good SEO Agency

  If you think it might be time to put an SEO Strategy in place, but have no idea where to start, then here are some questions to consider before you call in the professionals.   What Do You Want To Achieve By Implementing SEO? The most important step

Is Your Online Image Letting Your Business Down?

Businesses Seem To Fall Into Two Clear Categories Online: Those that know how important their online presence is and who stay on top of it at all times, and those that don’t.   I’ve lost count of the number of businesses I’ve come across online whose website hasn’t been

Tweets Appearing in Google for Brand and Personal Search.

It seems that the deal that Google struck with Twitter back in February this year, to make it easier to show Tweets on search is finally coming to fruition here in the UK.   On Friday search results were altered as new additions were being added. Recent tweets where

Effective Email Marketing in 5 Easy Steps

Email Is Still One Of The Best Ways To keep in touch with both your customer base and people who are interested in your business but who may not be customers yet. We’ve all received countless business newsletters, some good, some terrible and many that don’t get read at

5 Tips to Get Your Business to Rank in the Top 3 of Google Maps [Video]

Every Time Somebody Types in a Local Search With a business identifier, for example, “dentist St Albans”, Google will list the businesses that it deems to be most relevant.  If your business’s client base is pulled from the local community then recent changes to the Google search results, namely

What You Need To Know About Digital Marketing Trends!

If There’s One Thing You Can Take For Granted About Digital Marketing, it’s that it changes all the time. What worked well six months ago probably doesn’t give you the same results today and if you find something that does work for you right now, chances are in a

Why Your Competitor’s Website Outperforms Yours In Search And What You Can Do About It!

Quite often we consult with business owners who are frustrated, No, down-right angry, that after investing heavily on a new website design their main competition and even businesses that they feel they are far better than, outrank them in Google and subsequently gain the majority of new business.  

Why You Should Establish Yourself As An Expert!

  For Many Small Business Owners Trying To Grow Their Business, narrowing down the number of services you offer and limiting the type of business you take on might seem like professional suicide – however by focusing on one specific niche you are actually defining your brand far more

5 Tips For Building Successful Joint Venture Partnerships

  For Any Business, Winning New Customers and generating new leads is a huge part of the daily grind. Without new customers even a business with incredible customer retention will run dry sooner or later.   One of the best ways to reach out to a new group of

When 7 becomes 3 – Google Shrinks the Local Business Map

As of Friday, Google made a significant change to its search results. Now instead of having 7 businesses represented in search results with local intent, there are only 3.   What’s different? Well first and foremost the map has moved from the top right of the Google search results to

More Than 11.8m People in The UK Use Mobile Internet to Buy Online

  Ofcom have reported That for the first time mobile usage of the internet has outpaced desktop usage. And while this is something that has been a mere inevitably for a long time the data suggests that people are now more reliant on their mobile phones than ever before.

It’s Time to Shout Out the Benefits of Chiropractic Treatment!

  For many people, the world of chiropractic treatments is a vast unknown, and as its use by the NHS is limited it’s something that many people are missing out on.    In a recent interview, Andrew Lloyd Webber talked about how visiting a chiropractor completely turned around his

Brits Just Grin and Bear Bad Dentistry

  The UK has endured a bad reputation for dentistry For a long time, and it seems that this stereotype is still proving hard to shift.   Last week the Telegraph published Brits just grin and bear bad dentistry, claiming that malpractice is widespread and comparing our British Dental

8 Ways to Improve the Effectiveness of Your Website Today

On Many Occasions People Say To Us, We have a website We have invested a lot in our website Our website gets a lot of visitors While all of those statements may be true, very few companies that we speak to can tell me how many leads their website

Google Make Big Changes in the Local Space.

The Past Few Months Have seen Google make some big changes in the local SEO space. Most of these changes stem back to the fact that Google has finally accepted that Google+ will never be Facebook and all their attempts to effectively ‘force’ people to use Google+ including tying

Top Tips From Facebook’s Boost Your Business Tour!

Yesterday we attended the Facebook Boost Your Business Summer Tour. It was a session designed specifically for small businesses who are aiming to grow through using Facebook.   There were plenty of Facebook Gurus on hand to answer questions on subjects like local targeting, brand awareness, driving sales online

7 Ways To Use The Internet for Marketing

Trying to Determine the Best Way To market your business online can be overwhelming. It seems there are countless different ways to attract peoples’ attention, but unless you know how to execute any of them properly then standing out online can be virtually impossible. In this blog I’ll show

5 Ways To Kickstart Your Year

  We’re Half way through 2015! So now’s as good a time as any to take a moment to reflect whether or not you are on track to meet your annual goals. No matter where you stand against the numbers it’s time to re-evaluate what you want to achieve

Does Your Business Website Have These 17 Key Pages?

When it comes to planning your website, It’s not always easy to visualise all the key elements that you need to fit into it. It’s important to consider what the main of your website is, for example: Do you want to use it to attract new customers? Will you

Are Your Patients So Scared Of You They’ll Use Superglue On Their Teeth?

  This week there was a story that made the national news About a lady who was so terrified of the dentist that she spent 10 years trying to fix her own teeth with superglue.   Fear of the dentist is one of the most common phobias in the

Why Your Business Need to Focus on Online Marketing

Do you win any new customers via your website? If not, or if you’ve never even attempted any online marketing then you’re most likely missing out on a huge chunk of your potential customer base, even if you think that offline marketing suits you better.   If you’re not

Are You Social Media Savvy?

Social Media is a really powerful marketing tool, After all it is where most of your customers spend their time online – no matter what line of business you are in. Unfortunately, very few businesses, whether B2B or B2C get their social media strategy right.   Ineffective social media

What does your Feedback REALLY tell us?

What does your Feedback REALLY tell us? Online Reviews are now used by consumers for almost all products and services to help them make purchase decisions, choose holidays or restaurants and to help make informed choices about local service providers such as Dentists, Estate Agents, Car Dealerships or Solicitors.

It’s Time To Re-Think Video Marketing

It’s Time To Re-Think Video Marketing We’ve spent a lot of time recently talking about online videos and how great they are. The truth is though, that unless you are using video correctly it will add no value whatsoever to your business. With all the talk of how valuable

5 Steps To Create A Winning Video Marketing Strategy

5 Steps To Create A Winning Video Marketing Strategy Video is a fantastic way to grab people’s attention, but it can also be expensive and time consuming to produce, something that leaves many small businesses feeling that it’s not worth their resources. Fortunately, there are lots of affordable ways

Build An Unbreakable Chain Of Referrals

Build An Unbreakable Chain Of Referrals Winning customers and keeping them is a huge part building a successful business, but the icing on the cake is having those customers send their friends, family and associates to you as a referral. The idea of Building an Unbreakable Chain of Referrals

Why You Should Use Education Marketing For Lead Generation.

Why you should use Education Marketing for Lead Generation. Almost everyone who uses the internet is using it to look for information. Whether they’re researching a holiday destination, looking at cars or getting ideas for a project, the vast majority of browsers are browsing for information. That’s what education

Don’t Make These 7 Mistakes With Your Online Marketing Strategy.

Don’t make these 7 mistakes with your online marketing strategy. Having an Online Marketing strategy has become absolutely essential for any business. Just getting a website commissioned is not good enough. You need to find and continually work to attract targeted users to your site, in order to convert

If You Don’t Fix Your Mobile Website Issues It Could Cost You!

If You Don’t Fix Your Mobile Website Issues It Could Cost You! So this morning I woke up to the following email in my inbox: Now as far as I was aware this site is mobile optimised; we have a responsive theme, which means that the website layout will adjust

5 Ways To Add Social Proof To Your Website

5 Ways To Add Social Proof To Your Website The term Social Proof seems to be popping up more and more in relation to brands and marketing, although the concept itself is far from new. For those of you who haven’t come across it, Social Proof is the positive

Online Video Marketing Strategy – Why Should You Have one?

Online Video Marketing Strategy – Why Should You Have One? Do you have an online video marketing strategy? Answering Yes because you uploaded a video to YouTube 3 years ago, or you invested in a corporate video of you in your 90’s power suit, does not count. Having an

Your Reputation Is and Always Has Been Your Biggest Competitive Advantage

Your Reputation Is and Always Has Been Your Biggest Competitive Advantage Reputation has always been important to any business. For many businesses, word of mouth and referrals from customers has been a big part of their growth strategy. Even companies with teams of salespeople and generous marketing budgets rely

Do You Know How Powerful Video Marketing Is?

Do You Know How Powerful Video Marketing is? Online Video has quite literally exploded in the past five years. It is no longer something for the future it is clearly part of the NOW. Clients, customers, patients and followers expect to see video as part of their online experience

Boost Your Business Profile By Starting A Blog

Boost your Business Profile by Starting a Blog If getting in front of new customers is a priority for any business, getting in front of the biggest number of potential clients possible right now, for the least cost, is usually the main goal. For many small businesses with limited

The Morning Rituals Highly Successful Small Business Owners, And Me!

The Morning Rituals Highly Successful Small Business Owners, And Me! One recent blog that caught my attention was The Morning Rituals Of 15 Highly Successful Small Business Owners. Owning a business can require a greater level of discipline than merely turning up for work, and when you are the

3 Reasons Your Business Needs to Implement Content Marketing

3 Reasons Your Business Needs to Implement Content Marketing As a small business owner who is looking to increase sales via the internet you will recognise that most of your competition is already investing in one form of internet marketing or another and in some cases will have a

Small Business Internet Marketing – 7 Things Decision Makers Should Know

Small Business Internet Marketing – 7 Things Decision Makers Should Know The ways in which businesses can now communicate with potential and existing clients continues to grow at break neck pace. Any decision maker that has invested in a form of small business internet marketing in order to grow

The Review of Reviews – Why Opinions Matter. (Infographic)

The Review of Reviews – Why Opinions Matter Internet shopping and reviews have gone hand in hand for some time now. Anyone who is considering spending money online to buy a product or service that they can’t see or try before they commit to it has no doubt done

Why Doesn’t Your Firm Get More Client Referrals?

Why Doesn’t Your Firm Get More Client Referrals? Would you prefer to build a business that no-one knows anything about, so that every new customer is hard won from cold calls? Or would you want a business that people know about, trust and happily approach to do business with?

The Most Expensive Thing in Your Business is a One Time Client

The Most Expensive Thing in Your Business is a One Time Client Businesses of all sizes could do well to think more carefully about customer retention. Acquiring new customers is not only critical to ensure your business grows; it also satisfies your need to move on to the next

Build Your Reputation then Grow Your Reach

Build Your Reputation then Grow Your Reach. Letting more people know about your business today than yesterday is part and parcel of being in business, growing a business and ultimately making a success of business. Without a continued drive to reach more targeted clients with an attractive and relevant

Google+ is Growing and Will Continue to Grow!

Google+ is Growing and Will Continue to Grow! Globalwebindex have compiled results that show that Google+ is now the second largest social media platform behind Facebook with 343m users, representing a growth of 27% from the previous year and despite all the negativity that the press have published about

Why Online Business Reputation Management Should be On Your Radar

Why Online Business Reputation Management Should be On Your Radar A lot of business leaders are so busy running their businesses that they don’t have time to focus on building marketing systems that get them new clients, let alone worry about their business reputation management online. Your Business Reputation

Protect Your Online Assets – Even if You Don’t Think You Have Any!

Protect your online Assets – Even if You Don’t Think You Have Any! We’ve said it many times before, but a website really is a non-negotiable part of doing business. I spoke to a prospect earlier today who said that he doesn’t do any marketing, online or otherwise. Yet

Take Ownership For Your Online Reputation

Take Responsibility For Your Online Reputation When it comes to the positioning of your brand online, it might be easy to assume that the brand reputation you have spent years cultivating in the business world will come with it. After all, you’ve worked hard to build up your business, build

How Do I Remove a Page From Google?

How Do I Remove a Page From Google? As a business owner, when somebody publishes something online about your business which casts your business in a negative light for everyone to see it can be quite distressing. Especially if that page talks about an unhappy experience received by a

7 Ways To Get People To Visit Your Business Website

7 Ways To Get People To Visit Your Business Website Getting a new website is an exciting time for any business, but that joy can soon be overshadowed when you find out that visiting numbers are small and conversions are few and far between. In this post we highlight

How to Get Maximum Impact From Customer Testimonials

How to Get Maximum Impact From Customer Testimonials. No business can function without customers, and the best customers are happy customers. As a business owner, or Account Manager there is often no better feeling than getting glowing, positive feedback from a customer or client, especially when that customer testimonial

A Content Marketing Strategy Founded on Quality!

A Content Marketing Strategy Founded on Quality! Useful, up to date content is one of the most powerful ingredients of a good website and should be at the very heart of any content marketing strategy. Much has been written, both by us and by countless others about the value

5 Mistakes You Are Making With Your Search Engine Marketing

5 Mistakes You Are Making With Your Search Engine Marketing? Despite their being many benefits to search engine marketing is important to remember that it is not risk free. In fact, get it wrong and you stand to lose a lot of money in a short amount of time.

Is Your Online Presence up to Standard For 2013?

Is Your Online Presence up to Standard For 2013? This week the UK’s biggest department store chain, John Lewis, announced their incredible December sales figures: growth of 13%. This was despite poor performance in the retail sector in general and partly due to Internet sales growth of 44% on

Are You Maximising Your Email Marketing? 8 Top Tips!

Are You Maximising Your Email Marketing?   Email updates and newsletters aren’t a new idea, but they’re still very effective when used correctly. The great thing about email is that it’s fairly unobtrusive; people will click in and read if they are interested or the message could stay in

Customer Complaints in the Age of Google

Customer Complaints in the Age of Google In the book “How to win customers and keep them for life”, Michael LeBouef shares the following: A typical business hears from only 4 percent of its dissatisfied customers. The other 96 percent just quietly go away and 91 percent will never

How to Write Targeted Pay Per Click Ads

How to Write Targeted Pay Per Click Ads Paying for search engine adverts or pay per click ads, can be a simple and effective way to ensure that people who are already searching online for information related to your business will see relevant, engaging information about your brand at

SEO Reputation Management – Proactively Protecting What’s Great About Your Business

SEO Reputation Management – Proactively Protecting What’s Great About Your Business   No matter how good your business is the majority of businesses will find themselves under fire from negative press at some point. You can run the best of businesses for decades, surviving by word of mouth referrals

Pay Per Click Advertising – The Real Cost of a Click.

Pay Per Click Advertising – The Real Cost of a Click. There is no doubt that pay per click advertising is a very powerful means of positioning your business in front of people who are searching for your type of services. When your customer uses a search engine such

Online Reputation Repair in 4 Easy Steps

Online Reputation Repair in 4 Easy Steps A business’s Online Reputation is one of its most important assets. In many cases, the results that show in a search engine are the first thing that a prospective customer sees about that business. Online reviews, even if left by a complete

Is Your Online Reputation Quietly Killing Your Ad Campaign?

Is Your Online Reputation Quietly Killing Your Ad Campaign? Advertising is an investment, in some cases a very expensive and time consuming one, but the way consumers respond to advertising is changing. The internet has allowed consumers to research every detail of your company and brand, in many cases

Do Customers Really Look at Online Reviews?

Do Customers Really Look at Online Reviews? Your website might be a shrine to the great work that you have done for past and current customers. There may be a host of glowing testimonials from clients saying how great your product is, how fantastic the service is and how they

Leveraging Internet Search Engine Optimisation to Grow Your Business

Leveraging Internet Search Engine Optimisation to Grow Your Business If you are responsible for marketing and developing an online lead generation strategy through leveraging your website and other online property, you already know that targeted clients don’t just appear out of thin air. You have to help people find

Improve SEO and Get Highly Targeted Visitors

Improve SEO and Get Highly Targeted Visitors Small businesses often make classic mistakes with their websites, assuming that having built one, even a custom designed solution, that they will instantly appear highly in Google and win loads of new business. While this can be the case in some situations,

What is Search Engine Optimisation (SEO)?

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Keeping on Top of Your Business Web Presence

Keeping on Top of Your Business Web Presence Most of us are time poor. I bet in the last week you have said I don’t have enough time to: File that report Respond to that important email Reply to the accountant; who’s been chasing you for weeks Follow up

Why SEO Should be a Fundamental Element of Your Lead Generation Strategy

Why SEO should be a Fundamental Element of Your Lead Generation Strategy Many businesses realise the hard way after investing in a website that traffic, leads and sales do not magically appear on the internet. Businesses are competing with millions of websites to be seen, and this is where

How Leveraging Local SEO Can Skyrocket Your Business

How Leveraging Google Local SEO Can Skyrocket Your Business Many business owners look at the internet in order to break into lucrative markets all over the world. Although the internet is worldwide, don’t overlook the impact you can have locally by being prominent placed in the search engines when

15 Beautiful Reasons to Make Your Content Marketing More Visual.

15 Beautiful Reasons to Make Your Content Marketing More Visual. Some businesses and industries lend themselves more easily to having beautiful pictures on their website, for example Floristry or Cupcake making. Even if your business is an accountancy firm, or a Solicitor it’s worth figuring out a way to

Brand Reputation Management in the Age of Digital

Brand Reputation Management in the Age of Digital Online brand reputation management is something that many businesses don’t think about until they stumble across or become alerted to negative comments about their business online. It often comes to light when searching for your business online that you notice some

7 Basics of a Winning Online Marketing Plan

7 Basics of a Winning Online Marketing Plan There are countless articles, books and blogs about Online Marketing plans, people have made their careers as experts on the subject. For anyone just looking to understand the basics it can be difficult to know where to start, which is why

Five Important Local Business Review Marketing Tips

Five Important Local Business Review Marketing Tips Having your business stand out over and above your competition in an increasingly competitive market place can be tricky. But instead of instigating the latest and greatest marketing trends and technologies, have you thought to stop and ask your customers what they

Are We Entering a Reputation Economy?

Are We Entering a Reputation Economy? Anyone who’s ever bought anything from eBay will be familiar with the concept of leaving Feedback when you buy something. Likewise, the importance of checking that the goods that you’re buying come from a reputable seller is also well understood. Another site with

Command More Business By Encouraging Customer Reviews

Command More Business By Encouraging Customer Reviews Solicitors, Dentists and Accountants are losing pre qualified business each and every day before that potential client even sets foot in their place of business and without even speaking to a representative of the business. How? The decision is based solely on

You Are What Ever Your Clients Say You Are!

You Are What Ever Your Clients Say You Are! With the ever increasing amount of messages that each individual customer is exposed to, buyers’ expectations are rising and it is becoming harder to earn audience trust. Without trust there is little chance of building long term profitable business relationships.

Set Clear Customer Expectations to Minimize Negative Reviews

Set Clear Customer Expectations to Minimize Negative Reviews In a recent client meeting, we were discussing the issue of negative online reviews and the impact they can have on your business’s perceived reputation. The client in question had received 2 negative public reviews online in the past month, yet

Top Tips for Quality Content Control

Top Tips for Quality Content Control With millions of websites, emails, text messages, videos, presentations, voicemails, tweets, status updates, blogs and comments to wade through on a daily basis there is a lot of information fighting for our attention. As such top quality content is crucial. Because trust and

5 Keys to Effective Small Business Content Marketing

5 Keys to Effective Small Business Content Marketing Publishing quality content is a great way to support your lead generation tactics, develop a magnetic presence online and give the user more reason to reach out, connect and ultimately convert more prospects into clients. However the series of actions needed

2013 Is The Time to Make Your Local Marketing Digital!

2013 Is The Time to Make Your Local Marketing Digital! A recent study commissioned by Balihoo of 384 brand marketing executives in North America has shown how national brands will be prioritising their local marketing in 2013 with Digital tactics playing an increasingly important role. “Balihoo’s survey results are

How to Make a Success of Your Business Online. The 4 “Ity’s”

How to Make a Success of Your Business Online. The 4 “Ity’s” Business success online today is all about connection and conversation; community and collaboration. While traditional online marketing methods and social media complement each other, it is no longer good enough to be found on Google alone. You

Make Your Customer Experience Great!

Make Your Customer Experience Great! No matter what business you are in, what business model you have or what size your business is there is one rule that every single business MUST follow in order to grow – Customer Retention. The only way to retain customers is to have

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Social Media Influence the Hunt is On! Blasting out update after update on social media isn’t likely to do you or your business any favours in the long run. What you need is cleverly worded updates to catch peoples’ eye and be forwarded around by influential people. Easier said

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Turning Your Small Business Website Visible into a Glowing Beacon In the digital world you need to be smart about putting yourself where people will find you. Just setting up a business website and expecting a swarm of cash rich, pre-sold and hungry buyers is not going to happen.

5 Reasons Your SEO Strategy is Not Working

5 Reasons Your SEO is Not Working Having an online presence these days is absolutely essential for any business. Just commissioning a website is not enough. You need to discover and implement methods of getting targeted users to know about and interact with the website in order to generate

25 Reasons Why You Should Have a Mobile Friendly Website

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Is Your Lack of Online Reputation Management a Ticking Time Bomb?

Is Your Lack of Online Reputation Management a Ticking Time Bomb? Words spread very quickly online. It’s great if someone is raving about you in a positive way; not so great if the word being spread about you is a derogatory one. Previously when you received a poor service

Writing a Press Release that Makes a Bold Statement

Writing a Press Release that Makes a Bold Statement! PR is all about getting positive, fact-based stories about your company, its brand, its products and its people appearing in the media. But it is also about fending off and managing negative stories and potential bad press. Online PR is

Generate Referred and Repeat Business by Amazing Your Customers

Generate Referred and Repeat Business by Amazing Your Customers I’m sure most of you are familiar with the idea of always making sure you put your customers first. However when you run a business there is often so much else to do that your attention can easily get distracted

Is Your Brand Becoming A Publisher?

Is Your Brand Becoming A Publisher? According to a new study conducted by econsultancy nearly three quarters, 73%, of all digital marketers surveyed stated that their brands are becoming publishers.* And becoming a publisher means you need to produce quality content to market. Content as a form of marketing

Does Local Search SEO Matter for Small Business Marketing?

Does Local Search SEO Matter for Small Business Marketing? When was the last time you went out to the theatre, or the cinema or indoor sky diving? Did you go there and then go straight home? Probably not, the chances are you probably stayed local and got a bite

How to Make Your Online Branding Brilliant.

How to Make Your Online Branding Brilliant. For many small or local businesses it’s not always easy to stand out from the crowd, particularly when almost any company you can think of already has a Facebook page, or a Twitter feed. Unfortunately, it takes more than regular social media

6 Questions You Should Ask of Your Small Business Website

6 Questions You Should Ask of Your Small Business Website How much does your small business website contribute to your business goals, success, or income? What’s the return on investment (ROI)? How does it compare to your competitors website? Maybe you’ve already asked yourself and many others these questions

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Using Quality Content to Establish Authority Online. Frequent readers of this blog will be well aware that we are firm believers in the fact that in order to create any form of online authority in your niche and to position your business online you should be producing fresh, relevant

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Getting Your Keyword Match Types Bang On! On a recent blog post Deadly Mistakes Made When Conducting SEO keyword research, there was a comment mentioning the differences in keyword match types. This is a valid point and is something that many people fall foul of, so it only seemed

Behaving Like a RAT Online Is a Good Thing!

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15 Reasons Why Social Media Should Be Part of Your Online Marketing Strategy.

15 Reasons Why Social Media Should Be Part of Your Online Marketing Strategy. Whether you love or loathe Social Media in your personal life, it should be something you make an effort to get to grips with for your business. Don’t believe me? Take a look at these 15

Digital Just keeps on Growing – Are You Taking Advantage?

Digital Just keeps on Growing – Are You Taking Advantage? According to the latest advertising expenditure report from the Internet Advertising Bureau UK (IAB), conducted by PWC, advertising on the internet and mobile phones increased by 12.6% to a record six-month high of £2.59 billion in the first half

How to Deal with Negative Online Business Reviews

How to Deal with Negative Online Business Reviews Thanks to the success of sites such as Amazon, Ebay and Tripadvisor where consumers are encouraged to leave reviews of the experiences they received, more and more online platforms like Yelp, Google+ Local Business and Yell Local Business, have adopted the

3 Benefits of SEO Services for small businesses

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3 Online Marketing Tips that Anyone Can Adopt and Use to Prosper.

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The Benefits of Social Media and Why it Matters.

The Benefits of Social Media and Why it Matters As a business owner you can be inundated with activities that eat into your time and there are certainly many tasks that take priority over social media: winning new business, satisfying customer needs, fulfilling orders, working with suppliers and doing

Designing a website – Beauty Isn’t Skin Deep!

Designing a website – Beauty Isn’t Skin Deep! Levels of online research have increased dramatically over the last decade, both by consumers who go on to buy online and those that purchase in-store. In the UK the internet has become the starting point for 40% of all consumers who

Marketing Your Business is an Investment Not a Cost – 9 Top Tips

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5 Blockbuster Benefits of Email Marketing for Small Business

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5 Reasons to Add Your Business to Google Maps?

5 Reasons to Add Your Business to Google Maps? People frequently use search engines to find locations, addresses and business services. There are several free, map technologies available that your business can use to advertise your brick and mortar location help drive footfall, leads and sales. Adding your business

Mobile Friendly Websites – How to Optimise Your Website for Mobile.

Mobile Friendly Websites – How to Optimise Your Website for Mobile Today, web content is increasingly being accessed via hand held devices. As such, businesses that are looking to capitalise online should look to offer users a mobile friendly website that is fully optimised for mobile usage. Smartphone penetration

Website Optimisation – Make it to the Top in 10 Easy Steps

Website Optimisation in 10 Easy Steps As a business owner who is looking to leverage the power of the internet to increase sales and drive revenue your aim is to get your web pages listed on the first page of search results, which with many thousands and often millions

Your Website is Good, Your Off Page Optimisation is Just Off

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Are Your Backlinks Chaining You Down?

Are Your Backlinks Chaining You Down? Google’s mission is to provide searchers the most relevant search experience. That means that each and every site on the internet is judged and ranked in order of its relevance to a particular search term. Google does this by considering all of the

Which Social Media Platform is Right For Your Business?

Which Social Media Marketing Platform is Right For Your Business? In order to run a successful social media marketing campaign you need to know which platform will work best for your business. It’s worth getting this right, as the 2012 Social Media Marketing Industry Report* states that: 85% of

Deadly Mistakes Made When Conducting SEO Keyword Research

Deadly Mistakes Made When Conducting SEO Keyword Research One of the first things you need to do when building a website that attracts targeted traffic is to conduct SEO keyword research to find the keywords and phrases that people are searching for, have commercial intent and are not overly

Building a Brand that is the Identity and Personality of Your Business

Building a Brand that is the Identity and Personality of Your Business Coca Cola, Apple and Nike are some of the biggest brands in the world and quite often the words associated with such brands are things like trustworthy, cool or market leaders. Although brands such as those listed

How to Create a Website That Wins New Business

How to Create a Website That Wins New Business Most customers existing or new will search for your business at some time. What will they find!? Will they find informative and compelling representation of your business and the benefits it can bring to that individual wrapped up in a

How to Advertise Your Business, Grab Peoples Attention and Win New Business – The Low Down

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Google Pay Per Click – 8 Top Tips for Getting a Great ROI

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Pay Per Click Marketing – What Business Owners Need to Know!

Pay Per Click Marketing – What Business Owners Need to Know! Pay per click marketing is where instead of earning positions in the natural or organic search engine rankings, you pay to be seen. Search engines divide their real estate into two separate pieces: Organic listings as you know

20 Blog Ideas for Professional Services Firms That Drive Engagement

20 Blog Ideas for Professional Services Firms That Drive Engagement If you have a website then regular blogs with clever Keywords optimised for Search Engines are exactly what you need in order to raise your business profile and attract interested new readers to come knocking at your door for

Daily Deal Sites for New Business – Love them or Hate Them?

Daily Deal Sites for New Business – Love them or Hate Them? Everybody loves a deal. For some of us it is engineered into our fabric – nothing gives the same kick as knowing you bought something at 70% below the asking price. As consumers the internet has brought

Make Your Digital Content Spread Like Wildfire

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6 Client Grabbing Online Content Marketing Tips

6 Client Grabbing Online Content Marketing Tips Fact: Great content attracts customers and boosts user adoption.   In other words, unique online marketing content creation is the new Search Engine Optimisation (SEO). Therefore, small business owners and entrepreneurs who are looking to gain traction online today can tweet, blog

Setting Up a Website The Right Way, Encouraging Clicks Visits and Sales.

Setting Up a Website the Right Way, Encouraging Clicks Visits and Sales. When setting up a website there are few things that need to be taken into consideration. In the past it was relatively simple, get a designer in, tell them what you wanted and end up with a

Build Your Brand Reputation and Blossom Online

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Word of Mouth Marketing is Harnessing the Voice of Your Customer for the Good of Your Brand.

Word of Mouth Marketing is Harnessing the Voice of Your Customer for the Good of Your Brand. Word of mouth marketing is not new but it is without doubt one the most powerful forms of marketing on the planet and with the growing rate that people and brands are interconnected it

Local Search Engine Optimisation – The Small Business Advantage!

Local Search Engine Optimisation – The Small Business Advantage! With Google opening the doors of its social platform Google+ to small business owners across the world with Google+ local it is now more apparent than ever that targeted local search engine optimisation is the way forward. Why is Local

How to Do Keyword Research – The Method Behind the Madness

How to Do Keyword Research – The Method Behind the Madness Keywords are essential to the success of your business online. Without targeted keyword research, people won’t find you because the search engines won’t list you in the relevant position. Therefore, if you want your business to succeed, you

Marketing with Social Media is Connecting and Building Relationships

Marketing with Social Media is Connecting and Building Relationships Do you find yourself un following more people than you follow when it comes to marketing with social media? Is that right? Who knows, but the point is users don’t want their entire timeline taken up with affiliate offers, messages

5 Most Common Online Marketing Mistakes and How to Avoid Them

There are many ways that businesses limit the success of online marketing, the most common of which is to assume that marketing online is a sure fire way to drive hordes of targeted prospects through the doors, wallets in hand, ready to hand over their cash cards for your

Google Search Engine Placement – Going Higher for Better Results!

What is Search Engine Placement? Search engine placement refers to the methods used to place your website at the top of the organic or natural search engine results pages of major search engines such as Google, Yahoo and Bing. Natural search engine results are non-sponsored results and therefore you

Why Online Reputation Management is a BIG deal!

Why Online Reputation Management is a BIG deal! This might sound strange coming from a digital agency that provides SEO services for businesses, however the truth of the matter is that all the search engine optimisation tactics in the book and the flashiest website possible will not win new

How to Use Twitter For Business – 8 Tweeting Marvelous Tips!

How to use Twitter for Business – 8 Tweeting Marvelous Tips! There are hundreds of thousands of articles all over the internet on how to use Twitter for business. In addition, Twitter is ever evolving, as is its user base, so it is almost impossible to write a guide on

Google Gives the Email Marketing Campaign a Boost

Google Gives the Email Marketing Campaign a Boost It was announced last week that as a pilot scheme Google will be adding related messages in Gmail accounts to the search results. Now you may think that this isn’t overly impressive for a company that has some of the sharpest

Are You Getting the Most out of Business Networking?

Are You Getting the Most out of Business Networking? As the old saying goes, it’s not what you know, it’s who you know! Business networking has never been more important, whether it’s keeping in touch with old colleagues on linked in or finding new clients via Twitter or a

Creating Website Content that Attracts Readers Again and Again and Again..

Creating Website Content that Attracts Readers Again and Again and Again.. Creating website content that attracts readers, ignites conversation and encourages social media sharing is not easy. In fact, it can be very hard work and for many small business owners and entrepreneurs it can be daunting. With search

What Can These 5 Female Olympians Teach You About Business?

What Can These 5 Female Olympians Teach You About Business? With London 2012 filling the newspapers and TV schedules at the moment, sports fans all over the world are finding new enthusiasm for events that normally wouldn’t spark the slightest interest (I found myself screaming at the TV during

The Secret of Effective Small Business SEO- Shhh Don’t Tell Anyone!

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How to Promote Your Business Like it’s a Hollywood Blockbuster.

How to Promote Your Business Like it’s a Hollywood Blockbuster. If you’re struggling for ideas as to how to promote your business, then look to the stars! The Hollywood stars that is! While most businesses can only dream of budgets to match those of a blockbuster movie, don’t worry,

Is Small Business Social Media a Waste of Time?

Is Small Business Social Media a Waste of Time? As a small business owner there are a plethora of tasks that take priority over social media; satisfying customer needs, fulfilling contracts and winning new business. Taking all of that into consideration is small business social media really worth an

How to Give Your Local Online Marketing the Best Chance of Success

Local Online Marketing Success For businesses that rely on local customers, marketing used to mean putting an advert in a shop window or local newspaper, or maybe handing out flyers. Now, local online marketing has really come into its own and provides businesses with a whole host of different

Small Business Search Engine Optimisation Cannot Be Ignored!

Small Business Search Engine Optimisation – Are You Burying Your Head in the Sand? With more and more targeted clients searching the internet each and every day to find information about the solution that your products and services can provide, it is essential to position your business as a

Which Online Marketing Strategy Do You Benefit From – The Paid, The Owned or The Earned?

The Paid, The Owned or The Earned – Which Online Marketing Strategy is Best For Your Business Do you know the most effective way to spread the word about your business or increase awareness of your latest campaign online? Whilst every business and every campaign is different, there are three

Boost Your Local Internet Marketing With These 5 Proven Strategies

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What You Can Learn About Social Media for Business from Multinational Organisations

Social Media for Business The Ones that GET it Right! Someone once said “Be everywhere, do everything and never fail to astonish the customer”. When people first started using social media network sites such as Facebook, Twitter and LinkedIn to keep in touch with each other and share updates,

8 Advantages of Blogs for New Business Generation

8 Advantages of Blogs for New Business Generation Let me start by saying, in my opinion, there is no one size fits all cookie cutter purpose of a blog. In fact each and every blog is unique and that uniqueness is something that any potential blogger should be looking

A Business Lesson from Rhianna: Adding Joint Ventures Under Your Lead Generation Umbrella, ella, ella!

What Rhianna Can Teach Small Business Owners About Joint Ventures! One of the great tricks of the trade in business, whatever your business may be, is forming joint venture partnerships or collaborating with other businesses. This can add additional revenue by providing your existing customers with further services to

Why An Online Presence is So Important. 9 Tips to Maximise Yours

Why An Online Presence is so Important. With over 2 billion internet users worldwide there is no excuse for not having an online presence, especially when it comes to business. According to a recent study by the Boston Consulting Group that was reported by the BBC, the internet contributes

Will Organic Search Engine Optimisation Benefit my Business?

Will Organic Search Engine Optimisation Benefit my Business? Organic Search engine optimisation, or SEO for short, is the process of making a website more relevant to search engines. The desired result of SEO is to get your page to appear higher up the organic search rankings. The higher a

Inbound Marketing – There is no Need to SHOUT!

Inbound Marketing – There is no Need to SHOUT! Traditional marketing works on the premise that if you make enough noise, have the loudest voice, or scream the longest in a public place then you will get heard by a larger audience. It makes sense and for many years

Is Groupon a fair deal for business owners?

Is Groupon a Fair Deal for Business Owners? Groupon took a simple idea – deal coupons – and turned it into a social media phenomenon. For those of you not already familiar with the what Groupon does, they sell discounted products or services for clients. Once a certain agreed

How to Get the Most Out of Local Business Marketing. – 10 Proven Tips

10 Local Business Marketing Tips. Whatever the size of your business it’s likely that local customers and your local reputation are very important to you. Local marketing is no longer about leaflet drops and door knocking, the internet has opened many doors with many businesses yet to realise the

Google Plus Local Takes Over From Google Places

What is Google Plus Local Google is the most often used search engine on the planet, so it is important that your business listing is easily searchable. In fact, one in five searches on Google includes a location aspect – for example, “landscaping Manchester”. Google + Local, formerly known

15 Must Know Benefits of SEO for Business!

Search engine optimisation, or SEO, for business is not a new thing. It has been part of the landscape now for many years. Those who adopted early have reaped huge benefits, however there are some who have only just dipped their toe in the water and others who have

5 Unmissable Benefits of Social Media for Business (Including Infographic)

Benefits of Social Media for Business Not to be Missed! Social Media is great fun. It’s great for keeping in touch with friends, letting everyone know what you’re up to and for swapping pictures. What people have also realised is that it’s also great for business. The difference is

On Page Optimisation – Demystified

What is On Page Optimisation? On page optimisation is the process of making your website and individual pages relevant to keywords or phrases that you are trying to rank in the search engine results pages for. For example – If you were to receive a flyer for free Danish

Mobile Web Development is Coming of Age – Are You Ready?

A recent 2012 PewInternet report stated that almost half of mobile phone owners and three quarters of smart phone owners use their phones to get real time location based information. This was up 55% from when the question “Do you ever use your mobile phone to get directions, recommendations,

What Will Search Engine Optimisation do For Your Business?

The answer is what do you want search engine optimisation to do for your business? Do you want your business to be seen as a market leader, to dominate the niche, to have your business stand head and shoulders above everyone else, or to be the first point of

SEO and Social Media Equals Harmony

Every business has their own take on online marketing, but should they be doing it, is it worth the investment and are customers really willing to purchase from the internet? There can be a feeling from businesses that enough money is spent on just maintaining a “traditional” website while

A Professional SEO Service Delivering Firm Results for Your Business

A Professional SEO Service Using a high quality, results driven, professional SEO service is one of the most important aspects of a successful online strategy. After all, it’s the key factor in ensuring that your website can easily be found by highly targeted customers and deliver against the goals that you

Mobile Friendly Website Design – Why Does Your Business Need One?

A Mobile friendly Website Design is More Important than Ever… In the UK there are 23 million smart phone users over the age of 13, an increase of over 50% year on year.* 57% of customers said they would not recommend a business with a poor mobile experience, while

Services

You have come to the decision to invest in improving your online presence at exactly the right time. You have, quite rightly, recognised that the internet is a complex business space and in order to be effective, to outsmart your competition and take your business to the next level,

What Can a Digital Agency do For Your Business?

What is a Digital Agency? Although there are probably a few different ways to describe a Digital Agency, the definition that we’re using is: a company that provides creative, strategic and technical development of screen-based products and services. Here at Big Thinking Online, that is a big part of

Why is Online Marketing so Important?

  You never get a second chance to make a first impression That’s why at Big Thinking Online our goal is to make sure that the impression your client sees when they search for your business has a positive impact and lasts for all the right reasons. A positive

Local Business SEO Services

We Will Guide Local Customers in Need of Your Services to you. Yes, that might be a big claim but here at Big Thinking we are more than big claims we are about Big results for your growing business. Let us explain. Have you ever searched for a local

Social Media Marketing

If you are new to social media or you want to leverage the ever increasing potential of social media to grow and expand your business, then we can help. Social Media has taken the business world by storm and changed the way that companies of all sizes interact with