Why is Online Marketing so Important?

 

You never get a second chance to make a first impression

That’s why at Big Thinking Online our goal is to make sure that the impression your client sees when they search for your business has a positive impact and lasts for all the right reasons.

A positive digital representation of your business that attracts, engages and compels your new customers to take the next step; call you, email you, walk into your store, buy from you and then leave glowing reviews and recommendations, and proudly tell all their friends about the excellent experience they received thanks to you!

Do you like the sound of that?

Of course you do! This is why it is crucial to have a proficient online marketing strategy.

Are Your Online Marketing Efforts paying their way?

It’s no longer enough to just have a website. Your website is one component of a congruent network of information about your business that projects your brand and highlights your expertise to those in need of your product or solution. This is where we come in.

How can we help you?

We’ll work with you to identify the right mix of online marketing techniques needed to take your business to the next level, and then pull out all the stops to deliver you outstanding results.

Unlike some other marketing disciplines, the majority of online marketing activity can be clearly tracked and the results evaluated. Online marketing is highly flexible and enables you to adapt your strategy quickly to capitalise on results.

We can provide a number of online marketing services, tailored to your business goals for example:

  • Search Engine Optimisation (SEO)
  • Local SEO
  • Pay per click marketing (PPC)
  • Social media marketing
  • Web development
  • Reputation Marketing
  • SEO Content Writing
  • Mobile Optimisation

Click here to learn more about our full service digital agency portfolio

 The Online marketing strategy that we practice and deliver.

1. Have a Plan

In order for anything to be successful you need to have metrics to judge against.

There has to be a clear understanding of what you are trying to achieve. Are you aiming to:

  • Increase brand awareness?
  • Drive inbound leads?
  • Build Authority?
  • Create an automated sales engine?
  • Build an online community?

Our online marketing consulting service will help clarify your online goals in relation to your business objectives.

This allows you to focus your time and energy on doing what you do best, driving your business forward knowing that we are working in the background to deliver optimal performance for your investment.

2. Optimise Your Online Presence

Be found in the places that your audience are likely to frequent. By that we mean when people are searching for a solution to a problem that your product or services can resolve, make it easy for them to find you.

In fact make it damn hard for them not to find you!

As a professional seo service we understand the importance of finding customers who want your services today. Not tomorrow, not three weeks from now, TODAY!

Our local search engine optimisation program means that people from your local community find your business FIRST over your competitors, love what they find, and take the next step to contacting you, buying from you and adding to your bottom line.

Search engine optimisation is the foundation for any successful online marketing strategy to learn more about how your business stacks up in your local market place compared to your competition, enter your phone number below. You will get a detailed report that explains where your business service ranks on Google in the local marketplace.


3. Deliver a Consistent Brand Message

Your website, blog, Facebook Profile, Google Plus, Twitter, and LinkedIn should all reflect the same brand and deliver a consistent message.

Don’t worry if you don’t have any, just one, or all of the above, we will work with you to understand your audience, who they are, what online activities they undertake and make sure that you are visible in the correct places at the right time.

Your online image has to leave the user in no uncertain terms that it is you and your business they are dealing with, no matter where they come across you.

In the offline world think of how the Franchise Model works. Regardless of which town, city, or even country you may be in, you will meet with the same familiar images, products and services. It is a marketing strategy that allows the user to feel comfortable. This is exactly what you want to do with your business online marketing strategy.

To ensure that people are under no illusion that it is you ,opt to have the same colour, design and logos consistently across your online real estate.

To learn more see Social media marketing services

4. Continuously Engage with Quality Content

There is no “set it and forget it” policy on the internet, no matter what the marketing hype states. The internet is an ever changing organism, similar to the desires and needs of any consumer. What was interesting and exciting last week may not have the same impact next week.

Your online presence needs to be updated with rich, relevant and compelling content on a regular basis.

Why?

Because the search engines use what is called a “freshness factor”  in determining  what results are most relevant for their users. If the content on your website is not up to date then it will slowly fall further and further down the search engine rankings, meaning less and less people will find you.

Without continuous efforts to engage the user your online portfolio will soon become irrelevant.

 

5. Social Media cannot be ignored

Implemented in the correct manner small business social media marketing can have a profound effect for your online marketing efforts.

How powerful could it be for your business to have one of your articles shared over 1000 times or tweeted 749 times?

We can help send your posts viral just like this!

More than just getting your name out there, social media is about developing a community of people who are interested in what you have to say. It provides entertainment, education and is enlightening. If you get it right then people will grow to trust and respect your brand and will be more inclined to share your brand with their friends.

A trusted recommendation from a friend is a highly valued resource for any business and can have significant results.

Similar to search engines, social media sites have algorithms in place that determine who sees what messages and when. In part, this is based on how often you frequent the site, what content you post and how engaged people are.

In other words, to reach the right people at the right time you need to be active on social media. One update every two weeks is not good enough.

Our Managed social media marketing program can keep your social media community constantly updated with a stream of relevant and engaging content designed to grow your following, your online reputation and ultimately your business.

As an online marketing company we live and breathe digital.

Let us take the stress of managing your online marketing portfolio and you focus on doing what you do best and that is providing an excellent service for your clients.

Contact us today by calling: +44 (0)844 – 245 7365 or email us Email us by clicking Here!

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About James

James Debono is the co-founder of internet company Big Thinking Online that provide SEO consulting, web optimisation strategies and reputation marketing services that help business leverage the internet to find and retain key clients.
James is Welsh, but can't speak it. He like, licorice, rugby, technology and football!

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