If you think it might be time to put an SEO Strategy in place,
but have no idea where to start, then here are some questions to consider before you call in the professionals.
What Do You Want To Achieve By Implementing SEO?
The most important step to take first is to understand for yourself why it is important for you to implement an SEO strategy for your business. If the only answers you can come up with are along the lines of “because I’ve heard I need it” or “because I want to rank at the top of Google” then I suggest you don’t have a clear enough goal.
If you can’t explain to yourself why you want SEO then you won’t be able to hire someone to do the job you want doing.
Instead, establish some goals that you want to achieve. It might be to increase the number of leads or phone calls you get by a certain percentage, it might be that you want to be known for a different service than people currently use from you, or perhaps you are launching a new product. If you know your goals, it will be easier for an SEO agency to provide the plan that meets your needs.
Get To Know Some Of The Basics Of SEO
I understand that the point of hiring an expert is because you need them to do a job that you can’t. However, in order to make sure you are getting the right job done, it makes sense to know enough of the subject matter so that you don’t get confused by jargon, and that you are confident enough to ask and understand relevant questions. Think of the last time you made a significant purchase, whether it was a house, a car or a new phone you probably did some research. Investing in a good SEO strategy for your business is no different, if you do your research you’ll be more satisfied that you made the right decision and that a good job has been done.
If you know anyone else who has a business, whether or not they are in a similar industry, why not ask them about who did their SEO? What did they like or dislike and what would they recommend?
Get In Touch
Find an Agency, or a few agencies, that you’d like to find out more about and get in touch! Talk about your goals and what you want to achieve and find out how they would approach the issue. Don’t expect specifics at this stage, a good agency will want to do a little research on your specific issue before giving you any solid feedback.
You should, however be able to get a sense of how they approach their work, if they are methodical or seem a bit slapdash. You’ll be able to get a sense of how knowledgeable they are about their industry, or whether they are just hoping for a quick sale. You’ll also get an insight into their personality and if you think they’re someone you’ll be able to work with.
Find Out What The Bigger Picture Is
SEO is not a “one stop marketing shop”, meaning that on its own it won’t solve all the problems with your online presence. If the SEO Agency is going to be tasked with revamping your site so that it’s better placed in the search engines, it could mean that more work is needed across the site in order to give you a better result. For example, if your website is old and outdated the technical structure you have just may not support a robust SEO strategy.
It might be that your website needs completely rebuilding in order to support your SEO campaign, if so, can the same agency do all the work, or will they want to outsource?
Whilst there are plenty of SEO Agencies around, not all of them are equal! It should go without saying that a good SEO Agency will be able to show you examples of how they have helped other clients achieve their goals. Be very wary of anyone who guarantees you a top ranking – this is almost impossible to guarantee through organic SEO, especially for competitive keywords.
There are also agencies that specialise in particular niches or industries, choosing someone who specialises in working with similar businesses to you can have an advantage that they are familiar with the key words and terms, or the disadvantage that they are already working for a competitor in your area. Always check whether or not they offer any exclusivity in their contracts.
How Do They Track And Prove Results?
One of the best things about online processes is that almost every aspect can be tracked and measured, this allows a great transparency to businesses who are relying on others, such as an SEO Agency, to complete work for them.
Find out how your chosen agency plans on tracking their progress against your goals. How will this be communicated to you? How often? What are their processes for ensuring goals are met, and do they adapt these without telling you?
The more you can understand about how your agency works, then the easier it will be for you to trust them to do the job.
Are You Ready For A Long Term Partnership?
Don’t ever think that SEO can be done once and the results will last forever. It is an ongoing exercise. Search engines constantly update their algorithms, your competitors constantly tweak their own websites and therefore if you want to stay current your SEO will always need to be worked on. Make sure that whoever you choose to work with you are happy with their style of working, as to get any real benefit you’ll probably have to work together for a minimum of 6 months.