Google+ is Growing and Will Continue to Grow!
Globalwebindex have compiled results that show that Google+ is now the second largest social media platform behind Facebook with 343m users, representing a growth of 27% from the previous year and despite all the negativity that the press have published about it being a ghost town.
Part of this growth can be explained by the fact that Google are, some would say, forcing, others would say, gently persuading, users of its other services to connect their Google+ profiles in order to use certain features.
For starters every time someone opens a new Gmail account they are automatically given a Google+ page. If users want to leave comments in the Google Play store they have to be signed in with their Google+ account, if a user wants to leave a comment in Google+ local for business using the Zagat rating system then they have to be signed in to their Google+ local account, if the user wants to have their real name displayed on their YouTube account they have to be signed into their Google+ account and then there is Authorship. If a user who produces content online wants to make sure that Google knows who wrote that content so spammers can’t scrape and copy the content and out rank you then, you have guessed it, you have to claim your Google+ profile. You want to claim your business listing which incidentally already exists (oops did nobody tell you?). Google created over 80 million business pages in Google+ local for business that are sitting on that are out there on the internet right now, with no images, no videos and possibly negative reviews!? Well, now you know!
Google has made it very clear that Google+ is not just the future but the present of Google.
“Google+ is Google,” says Vice President Bradley Horowitz. “The entry points to Google+ are many, and the integrations are more every day.”
We all know the social layer is important to Google and Google+ is their way to access the bountiful advertising revenue that Facebook is currently enjoying by accessing the personal information of its users. What apps people like, what shops or business services people use, where they are, the people they know. The amount of information that Google can monetise in terms of advertising through personalised search is incredible and that is why they will continue to encourage web users to embrace Google+.
As a business owner the main benefit of Google+ is that, unlike Facebook, Google+ is not ring fenced, it is not a closed community. If you share something on Google+ then it is available in search. And that for me is the monumental difference.
Google is ultimately a search engine, arguably the best search engine, some would go as far to say the only search engine, and so everything they do will be tied to search.
So, if an individual likes an Italian restaurant and on Google+ they leave a positive comment saying how great the meal was and the service was fantastic then when one of their friend types “Italian restaurant” into Google a picture of their friend will appear along with the review that they left. In other words there will be recommendations from people you know, like and trust mixed within the search results in Google.
Flip that the other way around. What if your closest friend, someone whose opinion you trust has a bad experience with a local property solicitors, they leave a bad review using Google+. 6 months down the line when you type into Google “solicitor for buying a house” and in the results you see a review from your trusted friend reminding you how poor a certain solicitor is, would you then go on to use that solicitor?
Google+ will integrate into more and more products and searches, meaning that the search results that people get back will be more personalised and tailored, including the thoughts, experiences and opinions of your friends. This will have a HUGE influence over the business and services that an individual uses.
Google+ is not just a social media platform, it is a means for Google to incorporate social into all of their other products and when all of these other products are part of our daily working lives then at some point or other Google+ will be part of what you do, how you do it and more importantly what your customers do.
To find out more about how you can leverage Google+ local to rapidly increase leads and sales for your business contact us today.