Using Quality Content to Establish Authority Online.
Frequent readers of this blog will be well aware that we are firm believers in the fact that in order to create any form of online authority in your niche and to position your business online you should be producing fresh, relevant and compelling content on a regular basis.
One of the best ways to do is that is through blogging about key ideas, issues and topics that are relevant to your business and niche and can provide value to your target audience, compelling them to hungrily consume your content and passionately share your advice with their friends through social networks. All of this acts to increase your level of perceived thought leadership in your space, get more and more targeted readers viewing your business and ultimately generate leads for your business and services.
Sounds easy right? It’s not! Make no mistake, just by having a website or blog there is no guarantee that you will get your site noticed in a gigantic and fiercely competitive ocean of niche related blogs reaching out to the same few targeted users.
However when you get it right, your blog gets noticed and your content gets shared, it can have a dramatic effect on your online reputation and your business will start to benefit in the organic search results; targeted traffic will increase and you will see generate more and more leads for your business through your optimised website.
That is why after nearly 3 months of the Big Thinking Online Blog being live and providing key information on online marketing, search engine optimisation, reputation marketing and everything digital we are excited to share that our Blog was ranked in theTop 5 Small Business Blogs by Technorati.
For those that don’t know, Technorati is the leading blog search engine and directory, Technorati.com indexes more than a million blogs. According to Technorati the site has become the definitive source for the top stories, opinions, photos and videos emerging across news, entertainment, technology, lifestyle, sports, politics and business. Technorati.com tracks not only the authority and influence of blogs, but also the most comprehensive and current index of who and what is most popular in the Blogosphere.
To even be mentioned along with some of the top online publishers such as Social media examiner, SEOmoz and Google’s own Inside Adwords is a credit to the hard work that has gone into making Big Thinking Online an authority in the small business online marketing niche, and all within 3 months of the launch!
How can this help your business?
The internet is an incredibly lucrative market place for businesses of any size. Competition for highly targeted web users can be terrifyingly fierce and although there is a lot you can do as a business owner to help your online positioning, there are many more actions that need to be implemented, tested and tracked on an ongoing basis to truly see a return on your online investment.
Here are some things you can do to promote your business online.
- Create content on a regular basis.
- Know who your target market is
- Promote your content across the internet.
- Register your website and blog with niche related directories.
- Get social with your content, use Twitter, Facebook, Google+ to share your content.
- Be patient.
Our blog aims to provide users with as much information as possible, to allow them to make an informed decision as to whether we can help them achieve their online goals and business aspirations.
The majority of business owners don’t have the time or the level of expertise to put this information into practice and that is why our portfolio of professional services is catered specifically to business owners who want to turn their internet presence into a leading referral source to help grow their businesses just like we have.
A successful online presence that targets ideal clients for your business is more than possible, you just need to have the desire, consistency and patience or leverage the skills of those who know how to create and maintain it.
For more information on how to turn your online presence into a business asset please contact us at Big Thinking Online. 0161 850 4413.