Make Your Digital Content Spread Like Wildfire
Creating digital content is one thing, getting people to see it (ideally that means a targeted audience that the content will resonate with and induce a positive reaction) is something completely different altogether. Due to the fact that your targeted audience will not necessarily find your website and your content you need to take your content to them in as many different ways as possible.
6 Top Tips to for Distributing Digital Content
1. Syndicate your content.
Email extracts of your articles and blog postings to online magazines, news sites, forums and other targeted websites, granting permission for them to republish it. However, syndicate carefully as Google will always show the version that they think is the most appropriate for users in any given search. Google recommends that you ‘ensure that each site in which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the “no index” meta tag to prevent search engines from indexing their versions of the content.
2. Guest Blog
Put yourself forward as a guest expert, willing to write a monthly or quarterly blog piece on whatever your target audience wishes to know, whether that is How to encourage children to read, the steps behind local search engine optimisation, or 50 Hollywood make up tips worn by the stars.
One of the huge benefits of Guest blogging is that you get to literally tap into someone else’s audience that they have spent a lot of time and energy building a relationship with. These readers will trust the site and therefore give your article more attention than if they were to find it through other means. If your content is great (and it should be!) then you will enhance your brand reputation and stand a great chance of those readers checking out your own website.
3. Hire a Freelance Writer.
Many small businesses don’t have the time or resources to write digital content for themselves. The solution? Get a ghost writer to write content for you.
The fact of the matter is that if your website is not updated regularly it will start to lose relevance with your audience and the search engines. As a result your digital content will be pushed further down the rankings as other more relevant sites take your place.
4. Include an Author Summary at the Foot of Each Piece of Content
Where possible you want to include an author summary at the bottom of each piece of digital content that you write for another site. This author summary acts as an advert, letting readers know who you are, what you are about and what they can expect if they follow the link back to your website.
Make sure your call to action is strong and compels people to click on the link and check out your offerings in greater detail.
5. Get Your Digital Content Listed in Directories
Whatever niche your website or business relates to there is certain to be a website that acts as a directory. Do a simple Google search for “your niche + blog directory” and then check out the search results and pick a couple to add your blog too. The benefit of doing this is it will increase the number of backlinks that are pointing to your site helping your SEO.
If you produce podcasts then list your podcast on iTunes and podcast directories such as podcastdirectory.com.
Whatever format of digital content you produce there are always directories or sites where you can promote it and tap into a stream of targeted visitors.
Video is one of the hottest formats of digital content on the web and the consumption of video is only going to continue to grow. Upload the videos you produce to your site, your blog and video hosting sites such as YouTube and Vimeo. Don’t forget to tag your videos with specific keywords that users would search on to find your content.
Promoting your digital content on the internet is never done, even when your content is included in the top search engine rankings you can be rest assured that other businesses will be generating content to beat and replace yours.
Unless you have a huge audience, syndicating your digital content across the internet is the only way that you will get it to spread like wildfire. Take the time to promote your content across different platforms and you will see the results.
let us know what methods you use to promote your digital content by leaving a comment below…