Build Your Brand Reputation And Blossom Online
The Internet and Social Media has meant that it is now much easier for people to build their own business brand reputation, spread their own messages and connect with a much wider audience. Your reputation has never been more important.
Whatever business area you are involved in I’m sure you can name someone who is a leading expert in that field. You may or may not know them personally, but their reputation precedes them. People follow them on social media, read their articles and wait with baited breath for a new opinion. You may find yourself disagreeing with some of the things they say, or you may think their every word is gospel and I’m sure you’ve wondered on how they managed to create such a successful brand reputation for themselves.
Similarly, for potential customers who know nothing of your niche, when they look for advice and information who is it that they find? That’s right, your competitor with the really strong online reputation will be the first one they find. Having a great reputation goes hand in hand with growing a successful business brand.
So How do You Grow a Successful Brand Reputation?
Successful people and successful businesses all had to start at the bottom. The playing field isn’t always level, some people will have access to better funding, skills, knowledge or even a better business idea in the first place, but even so a successful reputation and brand cannot be built overnight. It takes time, effort and persistence to be the best but it’s not impossible!
Whatever your field is, if you want to be known as the best, the steps you take to spread your reputation and grow your brand are fairly universal.
3 Things You Can do to Enhance Your Brand Reputation
1. Have a blog.
Blogs are fairly easy and cheap to set up and run. A blog will give you an online presence that can be found by anyone, it also gives you a chance to air your opinions, thoughts, advice, information and skills. A blog is a great opportunity to advertise yourself and your business 24 hours a day, every day. It means people can contact you and ask questions whenever they need to. A blog is also your own platform, meaning that you can run it as you choose, and not according to the rules of someone else (as in the case of some social media platforms).
Setting up your first blog may be daunting, particularly if you’ve never written or published work before. Take it easy at first if you find it difficult, something like a “how to” guide or a “top 10” list might help you get in the flow. If you’re stuck for ideas try these 25 Blog ideas that will rock your readers world
Networking both online and offline is very important in growing your reputation. People need to know you as the “go to” person, and they won’t know that unless they know who you are! Look for networking events in your local area, this will give you the opportunity to meet other local business people who you can swap ideas with. Think about how you can work with people from different industries to create joint ventures that will boost both of your businesses.
Online networking on social sites such as Twitter, Facebook and Linked in can provide you with valuable contacts from all over the world. This can be particularly interesting as someone on the other side of the world who does the same business as you may not be a direct competitor in the way that someone from across town might be. You can learn what works for each other, and see if you can put it into practice yourself.
Let’s not forget business networking is also a great way to win customers! Treat everyone with the respect and courtesy they deserve, answer questions, face criticism fairly and remember that online, anyone can be watching, so even if you don’t directly speak to someone they might still know of you and remember the time you gave great advice to a friend of theirs, or a time that you didn’t….
3. Offer opinions & Give Advice
What better way to prove that you know your stuff than by sharing what you know? Generosity goes a long way, particularly in business. By offering help and advice to people for free you’re giving them a reason to remember you. If you’re know as someone who has helped in some small way, then when that same customer needs something more they’re more likely to come back to you. Knowledge can be shared in so many ways, it doesn’t have to be you going out of your way to physically help someone (although if that’s what you prefer then go for it!). If you’re a plumber you could film a video showing people how to seal a bathtub, a lawyer could write a guide on easy ways to avoid fraud, or a recruitment firm could have a template for a perfect CV.
Think about organising a Webinar or help group for a number of customers. This way you can share tips and strategies, answer questions and take calls. This is a great way to really highlight your expertise while at the same time showcase your website, products, services and get feedback from multiple people at the same time.
Encouraging a solid brand reputation is about positioning yourself as an expert in your field. If you make a lot of noise but can’t back it up with real success stories people will quickly see you for what you are – a fraud. If you follow the advice above and represent yourself in an honest way then you’ll find that in time, you will be seen as an expert in your field, and people will start talking about you, thus attracting word of mouth marketing for your brand. After all who else know more than you about your own brand?