For many people,
the world of chiropractic treatments is a vast unknown, and as its use by the NHS is limited it’s something that many people are missing out on.
In a recent interview, Andrew Lloyd Webber talked about how visiting a chiropractor completely turned around his outlook on life as it solved problems he’d been having for such a long time that multiple surgeries had done nothing to ease.
After having 18 general anaesthetics in one year (2013) alone he said,
“Then I met a chiropractor and I’ve never looked back. I saw him every day for about eight weeks. And three months later I thought it was time we did Cats again.”
How do Chiropractors Get their Message Out
So how do chiropractors get their message out to a wider audience, who are probably in the dark about chiropractic and don’t know that it could help them?
A Great Web Presence
Being online isn’t just about having an old website from 1998. You need to have an easy to find, user friendly website that allows patients to find you quickly and easily. You also need to make sure that you can be found by new patients who may not know about your treatment, but who may be Googling their symptoms. Many people spend the majority of their time online using social media, so if you want to be seen make sure you are on social media too.
Reviews and Testimonials
Show the world the great things your practice does! Reviews from satisfied patients are great because they speak directly to all those other potential patients who are looking for affirmation that coming to your practice will be a good experience.
A short video will go a long way to showing the true character of your practice. Consider making a video of a happy patient or a behind the scenes at the practice video. Video helps to make things seem more real, and patients know that video testimonials are hard to fake. It will also give patients a glimpse of your practice so they can see for themselves what it looks like. (click on the image below to see a video from one of our private dental partners)
We’ve worked with businesses in the healthcare practices across the country to improve their Online Reputation and to help them reach out to new patients. If you would like to know more about how you can improve your practice’s reputation, grow your reach and win more profitable patients then call us today on 0161 850 4413 and we can help you make some immediate improvements.